2023’s Top Franchise Brokers: Sara Waskow

• The Broker: Sara Waskow
• The Company: FranNet

1851 Franchise asked Waskow about her experience as a broker, what makes her successful and some strategies franchisors can use to cast their net wide in the search for great franchisees this year.

In order to provide the best and most effective service possible, Waskow believes it’s vital to really get to know your clients. As such, Waskow says she spends hours with them to ensure she can help them fully realize their goals.

“I spend a lot of time with them as they go through the process,” said Waskow. “I learn from them what they’re learning so I can take that information and decide if we’re on the right track on the opportunities they’re looking at, or if we need to go in a different direction. There’s a lot of communication along the way.”

You can watch the full interview above or on YouTube.