Legal Player: Charles Internicola
Firm: Internicola Law Firm
For Charles Internicola, franchising was both a natural evolution and a deliberate choice. With a lifelong passion for business and entrepreneurship, Internicola began his career focused on business law and growth-focused transactions. As clients started exploring licensing and franchising, he saw the opportunity to build something bigger — a law firm dedicated to advancing entrepreneurial goals and fueling the expansion of brands he believed in. Today, as founding partner of the Internicola Law Firm, he leads a team committed to combining deep legal expertise with growth-driven client support.
1851 Franchise reached out to Internicola to learn how franchisors can protect their brand and avoid legal mistakes. Check out his insights below.
1851 Franchise: How did you fall into franchising?
Charles Internicola: Honestly, it was partly by design. I’ve always been passionate about business and entrepreneurship, so early on I focused on business law and growth-focused transactions. As our clients began exploring licensing and franchising, it became a perfect fit — and I saw a real opportunity to build our law firm around supporting the entrepreneurial goals and expansion plans of the clients we believe in.
1851: What do you see as the most important things franchisors should do to protect their brand?
Internicola: The best brand protection always comes down to the fundamentals. From a legal perspective, that means having a well-developed FDD, strong compliance systems and a proactive approach to franchisee relationships and dispute resolution. When franchisors get those core pieces right, they create a foundation that protects the brand while supporting long-term growth.
1851: How important is the information in Item 19?
Internicola: Item 19 is critical — it’s foundational to franchise compliance, franchise sales and transparency with future franchisees. When developed properly and transparently, Item 19 Financial Performance Representations should assist with the franchise sales process, franchisee alignment and litigation protection.
1851: What is the single largest legal mistake brands make?
Internicola: For startups and emerging brands, the biggest mistake is often continuing to use and sell franchises under an FDD and legal structure that doesn’t align with their business. This can lead to issues like franchisee non-compliance, underperforming territories, diluted Item 19 data and stalled overall growth. For mature brands, the biggest mistake is failing to maintain consistency in franchise sales compliance processes.
1851: How do you stand out as a franchise law firm?
Internicola: We stand out by building our entire law firm around our clients. From our team structure and training to our service programs and FranIQ compliance platform, everything is designed to support the goals of the entrepreneurs and franchisors we serve. We don’t just practice franchise law — we operate as a client-focused service organization committed to helping our clients grow and protect their brands.
1851: What is the best business advice you have received in your career?
Internicola: The best business advice I’ve received is to always focus on your areas of excellence. Whatever you’re doing, lean into what you do best, pursue it relentlessly and keep raising the bar. That’s where the real impact — and growth — comes from.
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