3 Franchise Brands With Values We Admire

There are over 700,000 franchise brand stores and locations in the United States. With so many different choices, consumers are starting to base their purchasing habits less on a brand’s product and more on the brand’s values. This is especially true within the fast casual restaurant segment. More and more, people are choosing to spend their money with brands that have good customer service, products that are health-conscious and established community programs that give back. Here’s a look at a few brands with values that consumers admire. 

1. Which Wich

One of Which Wich’s core fosuces is its commitment to its “Project PB&J” program that works to provide a free peanut butter and jelly sandwich to someone in need for every sandwich the brand sells. This initiative has helped Which Wich gain support from consumers across the country and has been the cause for many to choose the brand over its competitors. 

2. Wendy’s

Since its founding in 1969, Wendy’s has grown to become an American staple. The biggest reason for the brand’s success? It’s unwavering commitment to always provide consumers with fresh, never-frozen beef and produce, a mantra its competitors have been reluctant to abide by themselves.

3. Dunkin’

Rated No. 1 in customer loyalty by research firm Brand Keys, the brand formerly known as Dunkin’ Donuts scored top honors as it relates to customer loyalty among all fast casual and quick-service restaurant chains. The brand has this ranking for a reason, after listening to consumers and adjusting its branding from a donut shop to a coffee shop that encompasses food, donuts and coffee, Dunkin’ has been able to align its values more closely with those whom it serves. 

Whether it be their commitment to good service, aligning with rising food trends or helping those in need, all of these brands have values that are overall winning consumers hearts and loyalty.