3 Things Sports-Connected Franchises and Restaurants Should Consider: Major League Baseball May Start Even Later, If at All
If your franchise business is connected to professional sports, now is the time to start brainstorming a potential solution.
As the world spins through complete uncertainty — not only in dealing with coronavirus, but also with business aftermath — brands connected to professional sports should begin building contingency plans on what to do should sports be dark for an extended period of time.
Here are three things brands connected to sports should think about:
Playing old sporting games: There is a reason ESPN Classic exists, as well as a reason Chicago sports fans still have a giant smile when talking about the ’85 Bears. People love the memories of amazing sports moments. While restaurants may be closed to dine-in guests for the next few weeks, they should still be thinking about what happens next.
E-Games: The rise of video games and game playing continues to spike. What would it look like to stimulate sporting events through a Playstation game? What would it look like to broadcast these? What would it look like to offer betting on these?
Moving From Sports to Something Else: Food challenges. Board games. Bloopers. Old sports movies. There are plenty of entertainment options to entertain guests. Start thinking about what promotions you will have when the dust settles.