CEO and Founder of Premium Service Brands Paul Flick Shares Insight on 360° Painting and What Makes the Brand a Strong Investment Opportunity
Flick highlights the home service franchise’s key differentiators in the outdoor living space
Paul Flick, CEO and founder of Premium Service Brands, has over 20 years of leadership and management experience in the franchising industry and leads multiple home services franchise brands including 360° Painting, one of the nation’s fastest-growing residential and commercial painting franchises.
What makes 360° Painting stand out in the industry?
360° Painting stands out amongst its competitors with premium-quality paints, a professional painting process and a customer-first mentality. 360° Painting franchise owners and employees rely exclusively on leading water-based and oil-based paints from the industry’s most well-established paint brands, selected for their workability, performance and resilience. 360° Painting offers a variety of tints, shades and tones, as well as premium finish options including matte, gloss, and satin.
Thanks to our proven 360° Painting Process, we are able to ensure that our customers are satisfied at every stage of the painting project. Desired outcomes are clearly communicated and the first step involves a free consultation in which a local brand representative offers input and advice on objectives for the project for the ideal end result. Once a customer is on board, an onsite supervisor does a preliminary walk-through to ensure the crew is able to deliver perfect results that exceed customer expectations. We ensure that our clientele is nothing less than 100% satisfied.
What are the most important milestones in the history of 360° Painting?
360° Painting was founded in 2005 and began franchising the following year. Today, 360° Painting has over 121 franchises across the United States and Canada, and in 2019 alone, the brand signed on 48 new owners and had 46 new openings. 360° Painting is the flagship brand under the Premium Service Brands umbrella and in 2020, the brand made Entrepreneur magazine’s 40th Annual Franchise 500 list for the third year in a row, ranking as No. 265 overall and as No. 1 in the painting category for the third consecutive year. For the past three years, 360° Painting has also placed on Franchise Times’ Top 200 list, which recognizes brands for their growth over the past 18 months.
What does your ideal franchisee look like?
The ideal 360° Painting franchise owner is very engaged and hands-on in their business, as well as in their local community. Our ideal franchise partners have the drive and will to succeed in their business with the support of our corporate team, but experience in the home improvement or painting industry isn’t mandatory.
We are looking for individuals with corporate or business experience who want to be the leaders of an industry that is experiencing enormous growth. Our most successful franchise owners are incredibly driven and fantastic communicators. It’s important that our franchise owners are organized, have a strong work ethic and are eager to drive growth. We seek franchisees who share our commitment to excellence in customer service and are passionate about what they do.
How does the franchise support its franchisees?
The 360° Painting team works one-on-one with franchise owners from the first point of inquiry to opening day and throughout the life of the franchise. Our corporate team has a strong support program that encompasses franchisee and team member training, including our initial four-week training, two virtual training sessions and an in-person training session. Each franchisee is assigned to a launch coach for 30 to 90 days until they are able to hit a certain revenue target, and our franchisees are also assigned to a business coach, who they work with on a regular basis in order to help scale their business. The business coach offers operational best practices, local and brand marketing, financial tools and so much more. Additionally, 360° Painting has developed a robust technology support through our CRM management platform, so that franchise owners can track, manage and optimize their business-service-provider network across development, marketing and technology to improve franchisees’ results.
What are the benefits of franchising with 360° Painting?
360° Painting provides franchisees with a fantastic opportunity backed by the support of Premium Service Brands. The opportunity requires a low initial investment, due to the company not requiring brick and mortar locations and allows for a scalable business model. Franchise owners are able to receive training and guidance from an esteemed corporate leadership team, eliminating many of the challenges that independent small-business owners face. With an approach founded on quality, responsiveness and customer service, 360º Painting prides itself on being the perfect choice for diverse painting projects, allowing franchise owners access to multiple streams of revenue thanks to a wide range of services. Our franchise system offers comprehensive training, support, marketing and technology systems that support our franchise owners success so that they are able to continue receiving nearly 100% positive feedback from customers.