1851 Franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

The Top 10 Low-Cost Franchises With High ROI 

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Why Pet Waste Removal Is Becoming One of the Most In-Demand Home Services in 2026

How Tide, the Household Name Detergent Leader, Is Looking to Modernize the Outdated Laundry and Dry Cleaning World

Tide: The Trusted Household Name Consolidating the $115 Billion Laundry Market and Why Multi-Unit Operators Should Be First in Line

BIGGBY® COFFEE Celebrates Longtime Sustainability Partner; University of Notre Dame Honors Paramount Coffee

How Classroom Credibility Helped This Teacher Build a Multi-Unit Empire With Mathnasium Franchise Ownership

Why This Knoxville Family Chose Children’s Lighthouse and Is Already Thinking About Expansion

Franchise Opportunity Deep Dive: Newk’s Eatery is a fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.

Newk’s Eatery Franchise Costs, Fees, Profit and Data for 2026

newks-eatery-franchise-costs-fees-profit

Franchise Legal Player:&nbsp;<a href="https://www.linkedin.com/in/lanefisher/">Lane Fisher</a> Firm:&nbsp;<a href="https://fisherzucker.com/">FisherZucker</a><a href="https://fisherzucker.com/our-practice/our-attorneys/lane-fisher/">Lane Fisher</a> has built a reputation as a trusted advisor to franchise brands navigating growth, compliance and long-term risk. With experience advising early-stage and growth-oriented franchisors across multiple franchise-driven industries including health and beauty, home services, fitness, food and senior care, Fisher brings a practical, business-minded approach to franchise law. His work focuses on helping brands scale responsibly while protecting both the franchisor and franchisee experience.1851 Franchise connected with Fisher to discuss what franchisors often overlook, where legal risk hides during expansion, and the lessons that continue to shape their advisory philosophy.1851 Franchise: What originally drew you to franchise law, and what has kept you engaged over time?Lane Fisher:&nbsp;Franchise law is inherently multidimensional; it sits at the intersection of licensing, trademarks, corporate work, regulatory compliance and dispute resolution. That’s what drew me in initially, but what’s kept me here is the people and the growth curve. Franchising attracts entrepreneurial founders and strong operators, often in family-run businesses, and I enjoy helping them scale in a disciplined way. And because franchising cuts across so many industries — health and beauty, home services, fitness, food and senior care, just to name a small sample — you’re always learning. If your client’s brand grows, your work grows with it, and you can be part of that story from launch through an exit.1851: As franchising evolves, what legal issue do you see brands most often underestimating today?Fisher:&nbsp;If I had to pick only one, I’d say the impact of AI, and the jury’s still out on how the issue develops.Brands are racing to use AI in marketing, franchise development, screening, pricing, scheduling, performance benchmarking, etc. But a lot of franchise documents were written pre-AI and don’t clearly address who owns the data, who can aggregate it and how it can be used or monetized.There’s also a risk layer people miss: AI tools can create real-world expectations. If prospects rely on AI-generated performance projections or comparisons, you can end up with disclosure and misrepresentation issues, including “implied” financial performance claims.1851: Where do emerging franchisors tend to get tripped up from a compliance or documentation standpoint?Fisher:&nbsp;The biggest mistake is treating the FDD like a marketing brochure instead of a regulated disclosure document. Early-stage brands sometimes plug in estimates for initial investment without real calculations and then don’t update those numbers as actual experience comes in. They also underestimate training, especially around what salespeople can and can’t say and how to handle financial performance representations. If you’re offering Item 19, you need clean data, clear assumptions and documentation behind it.1851: How should franchisors think about risk management as they scale into new markets or add new growth strategies?Fisher:&nbsp;Prioritize quality over quantity. The fastest and easiest way to create long-term risk is awarding franchises to undercapitalized or mismatched operators. Strong franchisee selection and validation solve a lot of problems before they start.1851: What distinguishes your approach or philosophy when working with franchise clients?Fisher:&nbsp;I’m not interested in being an “FDD factory.” A franchise system should reflect a real, replicable business, so we’re candid with clients about readiness, and sometimes that means telling someone to wait. We also spend real time understanding the underlying unit economics. If a client is making an Item 19 disclosure, our job is to help them normalize the data, define the assumptions clearly and communicate it in a way that’s accurate and useful.More broadly, we coach clients to grow smart. Initially, that might mean selling smaller deals to better operators, disciplined expansion and, of course, documentation that matches how the business actually runs.1851: Looking back, what lesson has had the greatest impact on how you advise clients today?Fisher:&nbsp;Two things: (1) franchising isn’t for everyone and (2) preventable problems are expensive.The best systems respect the reality of independent business owners and are designed to motivate and support them, not just control them. And when disputes happen, the quality of the documents and the advice you got early on really matters. So we really counsel clients on disciplined growth: resist the temptation to “sell the most” and instead award franchises to better-capitalized, more capable operators. A little restraint upfront saves a lot of pain later.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/">www.1851growthclub.com</a> and start your journey.

2026 Top Franchise Lawyers You Should Know: Lane Fisher — FisherZucker

1851 Franchise’s annual roundup of the Top Franchise Lawyers You Should Know is back for 2026, spotlighting the legal minds helping shape the future of franchising.

2026-top-franchise-lawyer-lane-fisher-fisherzucker

What financial performance data can I legally disclose? It’s a critical question for franchisors navigating franchise sales. It’s also one that carries legitimate legal risk when mishandled. While transparency can help attract qualified potential franchise owners, the Federal Trade Commission (FTC) places clear limits on what financial information can actually be shared and how.Understanding where the lines are drawn is critical when it comes to protecting both the brand and franchisees.<h2>Understanding the Legal Guardrails</h2>The FTC’s Franchise Rule closely regulates Financial Performance Representations (FPR). Therefore, according to franchise attorney&nbsp;<a href="https://www.linkedin.com/in/mario-l-herman-b9258112a/">Mario Herman</a>, most financial data will be found within Item 19 of the&nbsp;<a href="https://1851franchise.com/how-to-buy-a-franchise-what-is-an-fdd-2724901">Franchise Disclosure Document (FDD)</a>.&nbsp;“Under the FTC’s Franchise Rule, codified in 16 CFR Part 436, franchisors are generally prohibited from making FPRs outside of&nbsp;<a href="https://1851franchise.com/the-item-19-how-to-get-to-the-bottom-line-when-researching-franchise-concepts-2721856">Item 19 of the FDD</a> unless specific conditions are met,” Herman said.There are limited circumstances where sharing financial information outside Item 19 is allowed.“There are two permissible instances where financial information may be shared outside of Item 19,” Herman said. “First, when it concerns actual records of an existing outlet a prospective franchisee is considering purchasing. Second, when the information supplements the information already provided in Item 19 by providing more detailed information about performance at a particular location.”<h2>Where Franchisors Can Get Into Trouble</h2>Even without sharing hard numbers, franchisors can accidentally create prohibited financial performance representations.“The gray area where potential legal disputes could arise includes statements akin to promissory fraud about the prospective franchisee's potential earnings,” Herman said. Phrasing matters. And potentially misleading statements like, “you will double your investment in a year” or “you are guaranteed to make a profit” should be watched closely.<h2>Practical Takeaways for Franchisors</h2>So, what financial performance data can I legally disclose? Five considerations:<ul><li>Anchor all earnings discussions to Item 19 before providing any supplemental detail.</li><li>Avoid promises, projections or guarantees (even without numbers).</li><li>Use caution with comparisons that imply potential financial success.</li><li>Educate sales teams and franchisees alike on&nbsp;<a href="https://1851franchise.com/understanding-financial-performance-representations-and-their-legal-ramifications-2703154">what constitutes an FPR</a>.</li><li>Monitor public statements made by franchisees that could be reflective of more systemwide claims.</li></ul>Bottom line: You can share less than many expect, and only under certain specific conditions. By paying particular attention to&nbsp;<a href="https://1851franchise.com/how-franchisors-can-build-a-marketable-item-19-2727750#stories">FDD Item 19</a> and avoiding implied earnings claims, franchisors can stay compliant while building trust with potential franchisees.Handled correctly, transparency and compliance don’t have to be at odds. But the margin for error is slim.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

What financial performance data can I legally disclose?

What franchisors need to know about Federal Trade Commission rules, Item 19 disclosures and avoiding prohibited financial performance representations during franchise sales.

What Financial Performance Data Can I Legally Disclose? Practical Tips

what-financial-performance-data-can-legally-disclose-a-guide

Franchise Legal Player:&nbsp;<a href="https://www.linkedin.com/in/leslie-curran-28b877b/">Leslie Curran</a> Firm:&nbsp;<a href="https://plavekoch.com/">Plave Koch PLC</a><a href="https://plavekoch.com/attorney/curran-leslie-d/">Leslie Curran</a> has built a reputation as a trusted advisor to franchise brands navigating growth, compliance, and long-term risk. With experience advising emerging and growing franchisors across a wide range of consumer-facing and service-based brands, Curran brings a practical, business-minded approach to franchise law. Her work focuses on helping brands scale responsibly while protecting both the franchisor and franchisee experience.1851 Franchise connected with Curran to discuss what franchisors often overlook, where legal risk hides during expansion, and the lessons that continue to shape their advisory philosophy.1851: What originally drew you to franchise law, and what has kept you engaged in the space over time?Curran: I found my way into the franchise practice by accident. At a large D.C. law firm, my office was with the lawyers in that practice group, but I didn’t start out working with them. I got to know the lawyers who sat near me, and they were great people, as well as talented lawyers. The practice was very interesting. They were working with brands I knew, and they were helping those brands grow and expand into new markets.And 25-plus years later, I am still working with franchisors and other brand owners to achieve those same goals of growth and expansion, alongside building great legal and business systems to support that growth. I have stayed engaged because of the people who have crossed my path along the way — the people I work with at Plave Koch, the clients who have trusted me to be part of their teams, suppliers I have built relationships with and, yes, even many franchisor-attorney competitors and franchisee attorneys I have had the pleasure of collaborating with over the years in a variety of contexts. For me, this practice and what we do is about building great relationships all around and helping build up an industry that knows no limits in terms of growth with integrity.1851: As franchising continues to evolve, what legal issue do you see brands most often underestimating today?Curran:&nbsp;Franchise sales have gotten tighter and tighter from an absolute numbers perspective. Each year, we see more brands enter the market that want to sell franchises. However, there does not seem to be a corresponding increase in the number of prospective franchisees who want to buy franchised businesses. In a competitive franchise sales environment, in addition to traditional in-house franchise sales teams, we see a variety of outside franchise sales organizations and other third parties pushing to help franchisors close deals.&nbsp;The legal challenges presented by this intersection include ensuring disclosure documents are not only legally compliant but, where possible, also provide information that can assist with the franchise sales process. It also includes ensuring all franchise sales groups are following legal requirements, including possible upcoming broker regulation, and indemnifying the franchisor for any issues arising from sellers’ actions. It also means ensuring the brand is actually ready, from a legal and business standpoint, to onboard prospects. Brands should be aware of the legal and business issues that surround the various players in the franchise sales process and carefully review the agreements with all third-party sellers.1851: In your experience, where do emerging franchisors tend to get tripped up from a compliance or documentation standpoint?Curran: They fail to do due diligence on the legal, financial, business, franchise sales and other advisors they bring on board to help them get started. Each aspect of the startup is important, and mistakes can be very costly for an emerging franchisor. The franchisor team should take time to vet and interview each service provider and get comfortable with the people you will be working with. It’s an expensive endeavor and it’s not quick, so you’d better like those folks. Also, reach out to other franchisors and service providers for advice and recommendations.For the legal documents, franchise agreements often have a term of 5 to 10 years, so documentation that is poorly drafted is going to stick with the brand for a bit.1851: How should franchisors be thinking about risk management as they scale into new markets or add new unit growth strategies?Curran: First, ensure that the brand is able to enter the market from a franchise sales and disclosure law standpoint, either by use of registration or exemption or exclusion. From the business side, some considerations are: Does the franchisor have the operational systems in place to support the new markets or growth strategy? Has the franchisor assessed the financial viability of the new market or the growth strategy? Does the franchisor know what possible brand changes may be necessary for the franchisee to succeed in the new market? Have systems standards, including supply chain issues, been reviewed and updated as necessary?The risk of failure in a new market, especially for an emerging brand, is very significant. Failure in one growth market beyond a brand’s core current market can make it very difficult to expand further in later efforts. In addition, a lack of planning can lead to increased complaints from franchisees who sign up and assert that the franchisor’s foresight and support may be less than anticipated. Those failures and complaints can divert resources and are likely to make additional growth plans take a back seat.1851: What distinguishes your approach or philosophy when working with franchise clients?&nbsp;Curran: Hospitality is important to me. By that, I mean focusing on what is important to each client. I strive to meet clients where they are in terms of knowledge and expertise. No two clients are equal in that sense. While every client is different, at the simplest level, every client wants to be heard and helped when they need you.It sounds simple, but we must listen first to what the client is trying to achieve and only then formulate a reply with all of the options, along with the risks. Never assume you know better than your clients or dismiss their concerns. The advice needs to be relevant, practical and actionable.1851: Looking back, what lesson from your legal career has had the greatest impact on how you advise clients today?&nbsp;Curran: It’s a lesson that sounds simple: Smart lawyers keep clients by being useful. Figure out how to be useful. That will impress your clients and more will follow.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/">www.1851growthclub.com</a> and start your journey.

2026 Top Franchise Lawyers You Should Know: Leslie Curran — Plave Koch PLC

1851 Franchise’s annual roundup of the Top Franchise Lawyers You Should Know is back for 2026, spotlighting the legal minds helping shape the future of franchising. 

2026-top-franchise-lawyers-you-should-know-leslie-curran-plave-koch-plc

<a href="https://cleaneatzfranchising.com/">Clean Eatz</a> did not start with ambitions of becoming a national franchise brand. When&nbsp;<a href="https://www.linkedin.com/in/don-varady-450896145">Don Varady</a> and his wife,&nbsp;<a href="https://www.linkedin.com/in/evonne-varady-461243a5">Evonne</a>, relocated a health-focused café concept from St. Louis to Wilmington, North Carolina, their goal was simple: create a gathering place for fitness enthusiasts, bodybuilders and health-conscious consumers.“We had zero ambitions of franchising,” Varady said. “All we wanted to do was hang out with like-minded people. We used to say we were building a Grand Central Station for bodybuilders and fitness freaks.”Today, Clean Eatz has grown into a franchise system with more than 120 locations across 23 states. The brand’s business model combines multiple revenue streams, including meal plans, grab-and-go meals, café offerings, catering and retail products, helping franchisees diversify revenue while serving consumers seeking convenient, macro-balanced nutrition.The company is now targeting expansion across key growth markets while continuing to refine its operating model to improve profitability and reduce investment costs for future franchisees.Varady joined 1851 Franchise Publisher&nbsp;<a href="https://www.linkedin.com/in/powills">Nick Powills</a> on a&nbsp;<a href="https://www.youtube.com/watch?v=-e2rE8c1-I8">recent episode of the “Meet the Franchise” podcast</a> to discuss the brand’s origins, lessons learned from franchising, the importance of responsible growth and how Clean Eatz continues evolving to meet changing consumer demands. A transcript of the conversation — edited for brevity, clarity and style — is below.Nick Powills: How did you accidentally fall into franchising?Don Varady: It’s actually a pretty wild story.My wife and I moved a business concept from St. Louis to Wilmington and opened our first café. About a year later, we were discussing opening a second location when we met with a local equipment supplier. About 30 minutes into the conversation, he interrupted us and said, “I don’t think you should do that.”We were completely caught off guard. He said, “Instead of opening another location, I think you should franchise this. You’ve built something that’s duplicatable.”At the time, we knew absolutely nothing about franchising. We met with a local group that helped emerging brands launch franchise systems, and we just said yes. Honestly, we didn’t even think about it. We wrote a check for about $25,000, which was almost all the money we had at the time. Later that night, I started panicking because we hadn’t done any due diligence whatsoever.Fortunately, everything worked out. But that was how we got started.Powills: What was it like navigating all the uncertainty that comes with franchising?Varady: I don’t know if it was fear as much as it was fear of the unknown. My wife and I have always been the type of people who bet on ourselves. We’ve always believed we would figure it out one way or another. The uncertainty came from not knowing what we didn’t know. Were we choosing the right partners? Were we building the right systems? Were we making the right decisions?But a few months after launching the franchise program, things started moving quickly. We were told that if we sold three or four franchises in the first year, we’d be doing well. We sold eight. And every one of those deals came from organic relationships and raving fans of the brand.Powills: How important were those early franchisees to shaping the system?Varady: They were incredibly important. The first few franchisees knew how new everything was. We were honest with them about that. We told them, “You’re going to help us build this.”At the time, we didn’t have sophisticated systems. We had barely launched our own website. Every location in the system runs the same meal plan menu every week, and the technology behind that today is light years ahead of where it started. In the early days, my wife would literally write recipes and menus on notebook paper, take screenshots and send them to franchisees. Over time, that evolved into spreadsheets, digital systems and eventually the infrastructure we have today.Powills: Clean Eatz looks very different today than it did in the beginning.Varady: Absolutely.The original concept was built around the fitness community because that’s who we were. I was competing as a bodybuilder. My wife was competing in figure competitions.&nbsp;The restaurant was basically a hangout spot for gym members. We had autographed bodybuilding photos on the walls. Our tables were covered with bodybuilding magazine pages. It looked exactly like what it was: a gym crowd restaurant.As the business grew, though, we started seeing families, young professionals, parents and older consumers coming in. That’s when we realized the concept could appeal to a much broader audience. When we decided to franchise, we intentionally softened the brand so it could have national appeal rather than being limited to one specific niche.Powills: You’ve talked before about growing responsibly. What does that mean?Varady: Responsible growth became really important to me as we scaled. Early on, like most franchisors, I was focused on unit count. I wanted to see how many locations we could open.But once we got to around 75 or 80 locations, I started realizing we needed to strengthen the foundation. In 2019, we actually stopped selling franchises for an entire year. We focused on improving systems, support and infrastructure before accelerating growth again. That decision helped position us for the next phase of expansion. Sometimes slowing down is the fastest way to move forward.Powills: How do you think about franchisee selection?Varady: We’ve always been very selective. We’ve said no more often than we’ve said yes.One thing we started doing was asking candidates to record video responses instead of simply completing questionnaires. A lot of people thought it was unusual, but it helped us understand who they really were.Our brand is built around people. The way someone communicates, their personality and how they connect with others matters tremendously. We’re a lifestyle brand. The videos also helped us understand whether someone would be comfortable marketing themselves and engaging with their community, because that’s critical to success in this business.Powills: The restaurant industry has faced significant challenges over the last few years. How has Clean Eatz adapted?Varady: We’ve had to evolve. Our model weathered some of the post-COVID challenges better than many restaurant concepts because our meal plan business already had strong digital components.But eventually rising interest rates, higher construction costs and inflation started affecting everyone. At one point, our all-in investment costs climbed above $700,000. Even with strong unit economics, that became a difficult number for prospective franchisees to accept.So we redesigned the prototype. We reduced square footage, lowered equipment costs and transitioned to a more streamlined quick-service operating model. Customers can now order directly from a front-facing production line, which improves efficiency while reducing buildout costs. That’s helped create new momentum while positioning the model for future growth.Powills: What keeps you motivated after all these years?Varady: The challenge. I enjoy figuring out what comes next.But even more importantly, I love seeing the impact we have on people’s lives. We’re helping people improve their health, build better habits and create stronger communities. You can’t put a price tag on that. We’ve had opportunities to sell the business over the years, but we’re not done yet. There’s still a lot we want to accomplish.Powills: What message would you share with franchisees who may be facing challenges?Varady: Remember why you started. I actually wrote about this recently in our franchise newsletter. Think back to Discovery Day. Think about the excitement you had when you first joined the brand.There are going to be ups and downs. There are going to be difficult days. I’ve had plenty of them myself. But I always come back to the same question: Why am I here?You sleep on it, wake up the next morning and get back to work. That’s entrepreneurship. That’s business. And that’s how you keep moving forward.Powills: Thanks for joining us, Don.Varady: I appreciate it. Thanks for having me.Watch&nbsp;<a href="https://www.youtube.com/watch?v=-e2rE8c1-I8">the full Meet the Franchise episode</a> to learn more about Clean Eatz’s franchise opportunity.

Co-founder and CEO Don Varady shares how Clean Eatz evolved from a local fitness café into a 120-plus-unit franchise system.

How Clean Eatz Built a Health-Focused Franchise Model Designed for Sustainable Growth

clean-eatz-franchise-sustainable-growth

For many franchise development professionals, franchising is not a career path they intentionally choose. It is something they discover along the way.That was certainly the case for&nbsp;<a href="https://www.linkedin.com/in/erica-tarnowski">Erika Tarnowski</a>, franchise development director for&nbsp;<a href="https://franchising.aromajoes.com/">Aroma Joe’s</a>. Before entering franchising, Tarnowski spent five years living in Brazil, working as a teacher, translator and interpreter. When she returned to the United States, an opportunity with a franchise company introduced her to an industry she quickly realized she loved.“I absolutely fell in love with it,” Tarnowski said. “I really, really enjoyed it a lot more than I expected.”Today, Tarnowski helps lead franchise growth for Aroma Joe’s, the Maine-born coffee brand that has spent more than 25 years building a loyal customer following across the Northeast and beyond. With more than 125 locations across eight states, the brand is pursuing an ambitious national expansion strategy while remaining focused on the community-first culture that fueled its success from the beginning.Unlike many large coffee chains that compete primarily on convenience, Aroma Joe’s has differentiated itself through strong local relationships, franchisee support, ethically sourced coffee and its proprietary AJ’s Rush® energy drinks. According to Tarnowski, those elements have helped the brand establish itself in highly competitive markets where national competitors already dominate.“A lot of our growth has been built on word of mouth, great experiences and loyal customers,” Tarnowski said. “That’s how we’ve grown in New England, which is traditionally a very difficult market to break into.”Tarnowski joined 1851 Franchise Publisher&nbsp;<a href="https://www.linkedin.com/in/powills">Nick Powills</a> on a&nbsp;<a href="https://www.youtube.com/watch?v=6vOSd5XO81Q">recent episode of the “Meet the Franchise” podcast</a> to discuss franchise development, franchisee support, market expansion and what continues to drive Aroma Joe’s growth. A transcript of the conversation — edited for brevity, clarity and style — is below.Nick Powills: How did you accidentally fall into franchising? What's your franchise backstory?Erika Tarnowski: I love that you ask it like that because I think most people in franchising sort of accidentally end up here. I lived in Brazil for five years before getting into franchising. My husband is from Brazil, so we were down there for quite a while. I worked as a teacher and then as a translator and interpreter.When we moved back to the U.S., I connected with&nbsp;<a href="https://www.linkedin.com/in/linda-chadwick-cfe-0a459ab/">Linda Chadwick</a>, who is now the CEO of Rita’s Italian Ice. At the time, she needed somebody for a franchise development coordinator role. I needed a job, so I took it.I absolutely fell in love with it. I really enjoyed it a lot more than I expected and felt fortunate to have found my way into the industry.Powills: How long did it take before you really understood franchising?Tarnowski: I don’t think anybody who claims to know everything about franchising is telling the truth. There’s always something new to learn.It depends on the environment you’re in and how quickly you get thrown into the deep end. There are legal issues, operational issues, development issues and constantly changing regulations. You’re always learning.I think a lot of people in franchising probably know more than they give themselves credit for, but it definitely takes time to understand how all the pieces fit together.Powills: One of the biggest challenges in franchising is that consumers may know a brand, but they often don’t know there’s a franchise opportunity attached to it. How do you think about that?Tarnowski: Franchise opportunity awareness and consumer brand awareness are almost two completely different things.One of the things we started doing was placing signage at our drive-thru windows that says the locations are locally owned and operated and that franchise opportunities are available. We measured traffic through QR codes and saw website visits increase dramatically.When I joined Aroma Joe’s, one of my priorities was helping people understand not only who we are as a coffee brand, but also that they can actually own one. If consumers don’t know your brand, they certainly won’t know you offer franchise opportunities.Powills: How much does the customer experience influence franchise development?Tarnowski: It influences everything.We were talking about this recently as a company. Every bad review, every customer experience, every interaction impacts franchise development. Operations, marketing, procurement, innovation — all of those teams contribute to how successful franchise development can be.The customer experience is where franchise development begins. If somebody has a bad experience at a location, they’re not going to inquire about owning one. That’s why operational excellence matters so much. Franchise development doesn’t happen in a vacuum. It starts with creating great experiences for customers every day.Powills: How has the franchise buyer changed in recent years?Tarnowski: People are doing a lot more research before they ever contact us. Information is everywhere now. AI has made it easier than ever for people to compare brands, understand investment requirements and evaluate opportunities before filling out a lead form.I actually think that’s reducing the number of leads but improving the quality of the conversations. By the time people reach us, they’ve often already researched multiple brands.I’d rather spend time having meaningful conversations with qualified candidates than sorting through a huge number of unqualified leads. When someone can tell me they’ve researched us, researched competitors and understand the differences, that’s a much better starting point.Powills: Transparency seems important in that process.Tarnowski: Absolutely. One of the things I’m focused on is creating content that provides real value, whether someone buys our franchise or not. We talk about realistic buildout timelines, development expectations and what it actually takes to open a location.I don’t want someone signing an agreement based on unrealistic expectations. I want our operations team, construction team and franchisees all aligned around what success actually looks like. That level of transparency helps build trust from the very beginning.Powills: Why should someone be looking at Aroma Joe’s today?Tarnowski: There are a lot of reasons.First, we’ve proven we can succeed in one of the most competitive coffee markets in the country. New England is a challenging place to build a coffee brand, and we’ve done it through community involvement, customer loyalty and operational consistency.Second, our culture really is centered around positively impacting people. We have programs like&nbsp;<a href="https://aromajoes.com/ajs-cares/">AJ’s Cares</a>, our charitable initiative, and we genuinely believe that community involvement translates directly into business success.We’ve also built strong differentiation. We’ve mastered the energy drink category with AJ’s Rush. We continue to innovate with new offerings like dirty sodas. We offer all-day food options. And we remain nimble enough to adapt to consumer trends.Most importantly, there is still significant white space available across the country. We have tremendous room to grow.&nbsp;One thing I always tell candidates is that our growth curve can be different. Sometimes it takes time for a market to fully embrace the brand. But once customers experience the beverages, food, service and culture, the loyalty is incredible.That’s how we’ve grown. We build with good people, we stay involved in our communities and we keep showing up every day.Powills: Thanks for joining us, Erika.Tarnowski: Thank you. I love talking about this stuff.Watch&nbsp;<a href="https://www.youtube.com/watch?v=6vOSd5XO81Q">the full Meet the Franchise episode</a> to learn more about Aroma Joe’s franchise opportunity, community-focused culture and national expansion strategy.

Franchise Development Director Erika Tarnowski explains how Aroma Joe’s combines community engagement, operational excellence and franchisee support to fuel expansion across the country.

View Search Filters

BRAND NEWS