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It’s hard to miss the latest celebrity meal available at <a href="https://www.mcdonalds.com/us/en-us/us-franchising.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-incredible-franchise-marketing-campaigns-2718298" target="_blank" rel="nofollow">McDonald</a>’s or to see who serves the best chicken sandwich with incredibly long lines at fast-food restaurants. Then there are the non-food companies that are creating unforgettable characters or sparking a social media movement on gender inequality. These five franchises have created marketing campaigns that will inspire even greater ideas in the years to come.<h4>McDonald’s Celebrity Meals</h4>McDonald’s capitalized on its collaborations with celebrities by launching celebrity meals. The brand has several <a href="https://www.suggest.com/celebrity-endorsed-mcdonalds-meal/2570936/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-incredible-franchise-marketing-campaigns-2718298" target="_blank" rel="nofollow">partnerships with celebrities</a> where they launched their own meals, including Travis Scott, Michael Jordan, LeBron James, BTS and, most recently, Saweetie.&nbsp;The McJordan Special featured a quarter pounder with bacon and barbecue sauce, fries and a soft drink, while Saweetie is the first woman to land a McDonald’s celebrity meal, which includes a Big Mac, fries, a four-piece McNugget, tangy barbecue sauce, “Saweetie ’N Sour” sauce and a Sprite.<h4>Allstate’s Mayhem Campaign</h4>The well-dressed, albeit a little beat-up-looking, character called <a href="https://www.msn.com/en-us/tv/celebrity/allstate-s-mayhem-actor-reflects-on-pain-tolerance-after-three-amputations/ar-AAQf6Dl?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-incredible-franchise-marketing-campaigns-2718298" target="_blank" rel="nofollow">Mayhem</a> from Allstate’s commercials has been causing a ruckus for home and car owners for years. The character highlights unexpected vulnerabilities and disasters that can pop up in life, and how being a customer of Allstate puts you “in good hands.”<h4>IHOP to IHOB</h4>The world collectively sighed when they heard the beloved breakfast joint <a href="https://www.ihop.com/en/about-ihop/franchise-opportunities/usa/investment-costs?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-incredible-franchise-marketing-campaigns-2718298" target="_blank" rel="nofollow">International House of Pancakes</a> was changing its name to the <a href="https://www.thrillist.com/news/nation/why-did-ihop-change-to-ihob-june-3-2019?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-incredible-franchise-marketing-campaigns-2718298" target="_blank" rel="nofollow">International House of Burgers</a>. The restaurant launched the public relations stunt to raise awareness of the brand’s burger options in addition to breakfast plates. The stunt resulted in more than 28,000 media stories and, in the first 10 days of the campaign, 1.2 million tweets. Additionally, burger sales quadrupled year-over-year, and its lunch and dinner sales increased 15% and 28% respectively.<h4>Popeyes’ Chicken Sandwich</h4>It’s hard to pass up a good chicken sandwich, and when <a href="https://www.popeyes.com/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-incredible-franchise-marketing-campaigns-2718298" target="_blank" rel="nofollow">Popeyes</a> released its fried chicken version, the brand sold out of the product in two weeks. With drive-thru lines that stretched from restaurants to streets, Popeyes’ fried chicken sandwich was a major hit as it expected to sell around 60 sandwiches per day at each of its locations. It also spurred interaction between other chicken brands, including <a href="https://www.chick-fil-a.com/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-incredible-franchise-marketing-campaigns-2718298" target="_blank" rel="nofollow">Chick-fil-A</a>, and started the <a href="https://shortyawards.com/12th/gsdm-and-popeyes-chicken-wars?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-incredible-franchise-marketing-campaigns-2718298" target="_blank" rel="nofollow">#chickenwars</a> trend.<h4>European Wax Centers #axthepinktax</h4>Social media and social justice groups ignited a mission to raise awareness regarding the prices and taxes on feminine products. European Wax Centers jumped in on the action with the <a href="https://www.prnewswire.com/news-releases/european-wax-center-seeks-to-end-the-unjust-pink-tax-on-products-marketed-to-women-with-axthepinktax-campaign-300616237.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-incredible-franchise-marketing-campaigns-2718298" target="_blank" rel="nofollow">#axthepinktax</a> campaign, drawing attention to the fact that women are charged more than men for comparable products and services, also called the Pink Tax. Numbers showed that women were spending more than $1,300 more per year on hygiene products at prices that were 43% higher than similar products also sold to men.

5 Incredible Franchise Marketing Campaigns

1851 Franchise

From celebrity-sponsored meals to the launch of the #chickenwars, franchises have launched viral marketing campaigns that grabbed the attention of customers around the country, and the world.

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Happy Joe’s Franchising

Why Texas Is the Perfect State To Open a Happy Joe’s Franchise

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Seniors Helping Seniors®

Photo of two people, with white hair, sitting on couch, smiling at each other

Seniors Helping Seniors® In-Home Care Services Expands in Manassas and Fredericksburg, Virginia

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BooXkeeping

Tech-Driven Bookkeeping: How BooXkeeping Franchisees Are Embracing the Future

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Fitness Premier

Fitness Premier's State-of-the-Art Facilities and Multi-Discipline Approach Fuels Franchise Owner Success

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Melting Pot

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Melting Pot Celebrates 50 Years of Fondue Magic With a Year of Special Menus, New Offerings and Unforgettable Moments

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Yum! Brands CEO David Gibbs To Retire in 2026 After 36 Years With the Company

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Hooters Bankruptcy - Chapter 11 - April 2025 - 1851 Franchise

Hooters Files for Bankruptcy, Sells Restaurants to Franchisee Group

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Fly Dance Fitness Expands With First Franchise Location in Georgia

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Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

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SoBol’s President and COO Shares Growth Journey and Franchise Vision

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Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

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Florida Franchisee Reflects on Success and Growth with Sylvan Learning

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Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

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5 Incredible Franchise Marketing Campaigns

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