1851

At a time when millennials are taking over the food scene with a heightened focus on what is going into their bodies, restaurant operators are forced to keep them top of mind in creating different concepts. Fresh and natural food has captured the attention of the generation, with 77 percent of millennials excluding food from their diet that they think to be harmful to their health, according to a <a href="http://www.nielsen.com/us/en/insights/news/2015/younger-consumers-endorse-healthy-foods-with-a-willingness-to-pay.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-coolgreens-is-an-emerging-franchisors-to-watch-2705968" target="_blank" rel="nofollow" target="_blank">Nielsen</a> study. As the healthy eating segment gets crowded, one brand stands out as one to watch &ndash; <a href="http://coolgreensfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-coolgreens-is-an-emerging-franchisors-to-watch-2705968" target="_blank" rel="nofollow" target="_blank">Coolgreens Franchise</a>.

Transparency of Offering

A shifting trend in the fast-casual segment is that customers want to know what is going into their food. At <a href="http://coolgreens.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-coolgreens-is-an-emerging-franchisors-to-watch-2705968" target="_blank" rel="nofollow" target="_blank">Coolgreens</a>, the process could not be more transparent. A customer walks through the door and sees the fresh vegetables in a fridge with wall to ceiling windows, where the employees grab each item to chop fresh before serving. In line, there is a clear divider separating the customer from each ingredient they are putting in their salad, wrap, sandwich, bowl, or whatever they opted to eat that day. There is never a question if the sandwich was frozen or the lettuce has been sitting out for an extended period of time. The transparency simply cannot be beat.

Waist-Line Friendly Menu

Once the customer&rsquo;s meal is prepared, there is never a fear of hidden sauces or ingredients that will spike the calorie number. In fact, all of the items on the Coolgreens menu are 600-calories or less. The brand&rsquo;s CEO, Robert Lee, was initially attracted to the brand because of its customizable menu and healthy offering.

&ldquo;I loved that I was able to go in and choose the ingredients I wanted, knowing they were naturally sourced and fresh from that day,&rdquo; said Lee. &ldquo;Our mission is to fuel healthy communities with fresh and natural food. As a result, our menu highlights both year-round and seasonal flavors that provide great options no matter the diet or food restrictions.&rdquo;

Ease of Operations

While most of its competitors run operations through a complicated model with various processes and pieces of equipment, Coolgreens kept the word &ldquo;simple&rdquo; top of mind when creating its franchise model. In the back of house is a small refrigerator to store fish and poultry, with no freezers or microwaves. Behind the down-the-line counter is a self-venting pizza oven that quickly cooks sandwiches, paninis, and flatbreads, requiring no extensive operational knowledge from the employees. Once signed on, franchisees are able to get the unit up and running quicker with less permits to worry about and grow at a faster rate.

&ldquo;Our franchise offering is strategically designed to provide the opportunity for quick success and expansion through the lens of multi-unit growth,&rdquo; said Lee.

Open Territories

With a new franchise model and seven successful locations in the brand&rsquo;s home office market of Oklahoma City, the opportunity to introduce the brand in untapped markets cannot be beat. With multi-unit agreements underway in Dallas and Tulsa, Coolgreens is already seeing incredible momentum through its proven franchise model in markets where healthy eating is top of mind, and is primed for growth across the country.

&ldquo;Coolgreens fits perfectly into our lives because we are health conscious and strive to eat healthy,&rdquo; said Coolgreens Tulsa franchisee Chris Gates. &ldquo;I know we will do well in the Tulsa area because of the variety it brings to the market.&rdquo;

International Potential

Beyond North America, the Coolgreens model is able to translate into international success as well. Specifically, in the Middle East, where the obesity and diabetes rates climb to being number two in the world, there is a heightened focus on eating healthy. In places like the Saudi Arabia and Kuwait, locals do not have many options for on-the-go meals that are not packed with unhealthy ingredients.

&ldquo;We have no doubt that Coolgreens will find success in markets where healthy options are not the norm, under the leadership of strong franchise operators that believe in our concept as much as we do,&rdquo; concludes Lee.

5 Reasons Coolgreens is an Emerging Franchisors to Watch

1851 Franchise

How a healthy lifestyle eatery founded in Oklahoma City is making its mark, one state at a time.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

5-reasons-coolgreens-is-an-emerging-franchisors-to-watch

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

DonutNV Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-donutnv-franchise-costs-fees-profit-and-data

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

The Fashion Class Franchise - Deep Dive - Costs, Fees, ROI - 1851 Franchise

The Fashion Class Franchise Costs, Fees, Profit and Data for 2025

fashion-class-franchise-deep-dive

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

5 Reasons Coolgreens is an Emerging Franchisors to Watch

MORE STORIES LIKE THIS