5 Reasons Coolgreens is an Emerging Franchisors to Watch

At a time when millennials are taking over the food scene with a heightened focus on what is going into their bodies, restaurant operators are forced to keep them top of mind in creating different concepts. Fresh and natural food has captured the attention of the generation, with 77 percent of millennials excluding food from their diet that they think to be harmful to their health, according to a Nielsen study. As the healthy eating segment gets crowded, one brand stands out as one to watch – Coolgreens Franchise.

Transparency of Offering

A shifting trend in the fast-casual segment is that customers want to know what is going into their food. At Coolgreens, the process could not be more transparent. A customer walks through the door and sees the fresh vegetables in a fridge with wall to ceiling windows, where the employees grab each item to chop fresh before serving. In line, there is a clear divider separating the customer from each ingredient they are putting in their salad, wrap, sandwich, bowl, or whatever they opted to eat that day. There is never a question if the sandwich was frozen or the lettuce has been sitting out for an extended period of time. The transparency simply cannot be beat.

Waist-Line Friendly Menu

Once the customer’s meal is prepared, there is never a fear of hidden sauces or ingredients that will spike the calorie number. In fact, all of the items on the Coolgreens menu are 600-calories or less. The brand’s CEO, Robert Lee, was initially attracted to the brand because of its customizable menu and healthy offering.

“I loved that I was able to go in and choose the ingredients I wanted, knowing they were naturally sourced and fresh from that day,” said Lee. “Our mission is to fuel healthy communities with fresh and natural food. As a result, our menu highlights both year-round and seasonal flavors that provide great options no matter the diet or food restrictions.”

Ease of Operations

While most of its competitors run operations through a complicated model with various processes and pieces of equipment, Coolgreens kept the word “simple” top of mind when creating its franchise model. In the back of house is a small refrigerator to store fish and poultry, with no freezers or microwaves. Behind the down-the-line counter is a self-venting pizza oven that quickly cooks sandwiches, paninis, and flatbreads, requiring no extensive operational knowledge from the employees. Once signed on, franchisees are able to get the unit up and running quicker with less permits to worry about and grow at a faster rate.

“Our franchise offering is strategically designed to provide the opportunity for quick success and expansion through the lens of multi-unit growth,” said Lee.

Open Territories

With a new franchise model and seven successful locations in the brand’s home office market of Oklahoma City, the opportunity to introduce the brand in untapped markets cannot be beat. With multi-unit agreements underway in Dallas and Tulsa, Coolgreens is already seeing incredible momentum through its proven franchise model in markets where healthy eating is top of mind, and is primed for growth across the country.

“Coolgreens fits perfectly into our lives because we are health conscious and strive to eat healthy,” said Coolgreens Tulsa franchisee Chris Gates. “I know we will do well in the Tulsa area because of the variety it brings to the market.”

International Potential

Beyond North America, the Coolgreens model is able to translate into international success as well. Specifically, in the Middle East, where the obesity and diabetes rates climb to being number two in the world, there is a heightened focus on eating healthy. In places like the Saudi Arabia and Kuwait, locals do not have many options for on-the-go meals that are not packed with unhealthy ingredients.

“We have no doubt that Coolgreens will find success in markets where healthy options are not the norm, under the leadership of strong franchise operators that believe in our concept as much as we do,” concludes Lee.