5 Reasons Entrepreneurs Should Choose To Invest in a PrimeWave Franchise Location Over Any Other Health and Wellness Business

Matt Goodwin, director of business development, breaks down how this growing men’s health brand sets itself apart from other health, wellness and medical franchises.

By Chris LaMorte1851 Franchise Editor

1. Erectile dysfunction treatment will become a $5.2 billion industry in 2021. But that’s just the start.

It’s no mystery as to why: an aging population. Look at it this way: Today, there are 54.6 million Americans over the age of 65. In just five years, that number will leap to 63.5 million, while the overall number of worldwide ED cases is expected to reach 322 million.

So with a primary target market of men between 50 and 75, which includes Baby Boomers and even Gen X, PrimeWave will have more potential customers than ever before. “Boomers and older demos have expendable income, and they’re the target market that we reach,” said Goodwin. “This means that there are plenty of potential customers in need of our services.”

2. That old ED taboo? That’s now ancient history.

Not only do these demographics have expendable income, but thanks to billions spent in marketing by the pharmaceutical industry, men are no longer ashamed to talk to their doctors about the issue. Companies like PrimeWave stand to benefit from this consumer education campaign. Today's men view ED as a simple fact of life — and they’re willing to spend to treat it. “It’s no longer taboo,” said Goodwin. “These massive campaigns have brought more top-of-mind awareness to the problem, letting men know it’s okay that you have ED. There are solutions.”

3. Entrepreneurs can join an industry that is proven to weather any economic storm.

Sexual health is no longer seen as an optional investment for men. It’s now a necessity. That means that the men’s sexual health industry has what it takes to power through economic downturns. That was proven in 2020 during COVID-19. “After an initial dip during the first lockdowns, business came roaring back to pre-COVID levels almost instantly,” said Goodwin.

Even for seasoned investors like Goodwin, this positive growth is nothing short of amazing. “I’m an investor in a lot of different businesses, so I’m used to feeding a new business for two years before they ever return on my investment,” says Godwin. “This is the first time that I was profitable from basically day one.”

4. No one else in the market is doing what PrimeWave does.

Without needles, surgery, drugs or side effects, PrimeWave uses acoustic wave therapy to treat erectile dysfunction to help break up plaque in veins and blood vessels to improve blood flow. It’s a proven and safe treatment, having been utilized in Europe for decades. But because Americans generally approach medical issues differently than Europeans, people in the U.S. are only now becoming aware of the benefits of the technology. This has created a big opportunity.

PrimeWave also has a competitive advantage: PrimeWave Medical clinics use an advanced technology that no competitor has.

“It’s virtually painless,” said Goodwin. “Since we started using this technology, we’ve had no patients who have been unable to tolerate the process. It’s that easy.”

5. PrimeWave technology treats a range of conditions, allowing franchise partners to expand their revenue base — and clientele.

PrimeWave also uses acoustic wave therapy to treat a host of ailments. From carpal tunnel syndrome to back pain, the technology is beginning to be used by doctors, particularly as they look for opioid-free treatments. Even major sports teams have begun incorporating sonic treatments as part of their training rooms. “Almost every pro sports team has a machine like this because of its reputation for helping athletes heal,” said Goodwin. That means not only can franchise partners expand their core audience to women, but they can also treat men of all ages who suffer from a wide-range of ailments.

To learn more about franchising with PrimeWave, reach out for more information.