1851

Access to information is at an all-time high for the franchise prospect. The good, the bad and the ugly of your brand should be expected to be found on the web. In franchise development, bad franchisee validation can eliminate the value of all of your marketing, advertising, digital and franchise PR activities. Five franchise experts provide tips on how you can rebound from less than great validation:

1) <a href="https://www.linkedin.com/in/michellemonroerowan/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Michelle Rowan</a>, <a href="https://franchisebusinessreview.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">President and COO</a> of <a href="https://franchisebusinessreview.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Franchise Business Review</a>: &nbsp;If it&#39;s a few franchisees -- which is common in systems -- be transparent. Show that you care about what franchisees think, acknowledge where you have weaknesses, and share what your plan is for making improvements. If it&#39;s your entire system, STOP SELLING. Fix things with the current franchisees and focus on economics and relationships. Poor validation from the whole system will kill the deal every time, and investment into development is futile.

2) <a href="https://www.linkedin.com/in/steve-beagelman-58535210/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Steve Beagelman</a>, <a href="http://www.smbfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">CEO</a> of <a href="https://smbfranchising.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">SMB Franchise Advisors*</a>: Get ahead of it. If you have it, set clear expectations before you send a candidate off to speak with franchisees. Educate franchisees of the true value of their word, and provide them with a platform to share negative comments with the franchisor rather than the prospective candidates.

3) <a href="https://www.linkedin.com/in/toddbingham/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Todd Bingham</a>, <a href="https://frannetcanada.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">President</a> of <a href="http://pinnaclefd.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Pinnacle Franchise Development</a>: Bad validation needs to be pre-framed by the development person. &ldquo;Why there will be bad validation and the steps we (the franchisor) have taken to not only resolve but to prevent in the future&rdquo; needs to be discussed upfront with the candidate.

4) <a href="https://www.linkedin.com/in/craigslavin/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Craig Slavin</a>, President of <a href="https://franchisecentral.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Franchise Central</a>: We suggest investing in and using a life coach. Our certified Navigator life coaches work with franchisees to adjust habits and perceptions. If a franchisee is not doing well, the franchisor automatically believes it is because they are not following the system. That is just so wrong. Reinvest in the franchisees before bringing new ones into the system. It is actually cheaper and produces an ROI vs. spending money on training (and retraining) on the system.

5) Kay Ainsley, Managing Director of <a href="http://www.msaworldwide.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">MSA Worldwide</a>: What to do depends on why there is poor validation. In general, a franchisor needs to address the issues causing the poor validation in order to rebound from them.

6) <a href="https://www.linkedin.com/in/keith-gerson-5159aa5/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">Keith Gerson</a>,&nbsp;<a href="http://franconnect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">President </a>of <a href="https://franconnect.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-tips-for-rebounding-from-bad-franchisee-validation-2703198" target="_blank" rel="nofollow" target="_blank">FranConnect</a>: Proactively conduct attitude, perception and satisfaction surveys of your franchisees in the same way that you do for consumers. Increase the quality and frequency of your franchise business consultant touches and visitations with franchisees. Ensure that you have an effective Franchise Advisory Council that you are meeting with regularly on the information coming from the field. Initiate a franchise intranet where franchisees can huddle daily and where they can learn about all the good things that are happening in your network, new initiatives and success stories. And pay close attention to a franchisee&#39;s unit-level economics.

6 Tips for Rebounding from Bad Franchisee Validation

1851 Franchise

Transparency in the franchise due diligence process can help mitigate fallout of franchisee prospects

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

6-tips-for-rebounding-from-bad-franchisee-validation

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

petbar Franchise Costs, Fees, Profit and Data for 2025

petbar-franchise-deep-dive

Design with outline of three houses and people working on laptops within them

Top 10 Low-Cost Home-Based or Mobile Franchises for 2025

low-cost-home-based-mobile-franchises

Franchisee spotlight graphic with photo of Juan & Whitney Fernandez & family, BIGGBY COFFEE logo

From Chiropractic to Coffee: These BIGGBY® COFFEE Franchisees Are Brewing Something New in Troy, Ohio 

biggby-coffee-franchise-coming-to-troy-ohio

6 Tips for Rebounding from Bad Franchisee Validation

MORE STORIES LIKE THIS