1851

Founded in Denmark in 1952, <a href="https://www.boconcept.com/en-us/boconcept/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-franchise-brands-to-watch-boconcept-2705976" target="_blank" rel="nofollow" target="_blank">BoConcept*</a> asserted its dominance as the principal upscale furniture retailer in Europe &ndash; offering high-end pieces at an affordable price. Now, the 65-year-old furniture manufacturer and retailer has established a global presence across 65 countries, with more than 300 locations and 4 million in-store visitors.

But of those 300 stores, less than 15 are on U.S. soil, lending itself to immense growth potential. The brand opened its first North American location in New Jersey in 2002 and has since developed in a number of major U.S. metro markets including Washington D.C., San Francisco, Boston and Philadelphia.

In 2017, <a href="https://boconcept.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-franchise-brands-to-watch-boconcept-2705976" target="_blank" rel="nofollow" target="_blank">BoConcept</a> launched a 5-year project to add as many as 40 additional stories to the United States. As part of this initiative, the company opened its global flagship store in New York City in January and is now committed to identifying key markets nationwide that have a demand for the affordable, modern furniture concept.

&ldquo;We are excited to continue bringing the progressive Danish design that we have spent decades perfecting to new cities across the country,&rdquo; said Steen Knigge, Director of U.S. Marketing for BoConcept. &ldquo;As we grow, our goal will remain the same: to create elegant, sophisticated designs, customized for each of our customers&rsquo; unique needs.&rdquo;

Coming off of two years of positive same-store sales, BoConcept&#39;s strategy is based in part on the migration of Americans back to cities. So far, they&rsquo;ve found success in metropolitan cities with more liberal demographics, with upcoming openings in Connecticut, Atlanta&rsquo;s Buckhead neighborhood and plans to add locations to San Diego, Chicago, Pittsburgh, Charlotte, Nashville, Texas and Minneapolis within the next three to five years.

Unlike many other furniture retailers, part of BoConcept&rsquo;s U.S. success depends on finding strong franchise partners, which lends itself to rapid expansion with the right owners. The brand requires an initial investment of $500,000 with the option to open between one and five locations with a multi-unit agreement.

&ldquo;Our primary focus is to find the right franchisees who have the economic means to open multiple locations in one of our key target markets,&rdquo; said Knigge. &ldquo;With established owners in place, the future is bright as we work to achieve our goal of becoming the unquestioned global leader in modern furniture.&rdquo;

Aside from the growth of their physical retail locations, the company also aims to implement an e-commerce platform over the next two years. Currently, the brand is considering building a centralized warehouse that would enable nationwide shipping. With the brand&rsquo;s 15 million annual website visitors, the possibilities for what e-commerce could do for BoConcept&rsquo;s U.S. sales is immeasurable.

&ldquo;We want to make sure our strategy is solidified before moving forward with our e-commerce platform,&rdquo; said Knigge. &ldquo;That said, we&rsquo;re excited about what this opportunity means for our nationwide growth. Continued demand for our products is high and we&rsquo;re always looking for ways to reach new customers. This would be a great solution for BoConcept as we look to grow our U.S. footprint.&rdquo;

Emerging Franchise Brands to Watch: BoConcept

1851 Franchise

The Danish-founded concept aims to become the leading furniture retailer in the U.S.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

emerging-franchise-brands-to-watch-boconcept

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

graphic image of a financial deep dive of americas swimming pools co.

America’s Swimming Pool Company Franchise Costs, Fees, Profit and Data for 2025

americas-swimming-pool-asp-franchise-deep-dive

image of The Cleaning Authority Franchise Deep Dive Article financial investment details

The Cleaning Authority Franchise Costs, Fees, Profit and Data for 2025

the-cleaning-authority-franchise-deep-dive

JEI Learning Center Franchise Deep Dive 2025 - 1851 Franchise

JEI Learning Center Franchise Costs, Fees, Profit and Data for 2025

jei-learning-center-franchise-cost-profits-data

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Emerging Franchise Brands to Watch: BoConcept

MORE STORIES LIKE THIS