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<a href="https://sylvanfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-sylvan-learning-franchisee-and-the-ceo-decided-to-have-a-friendly-black-friday-bet-2708493" target="_blank" rel="nofollow" target="_blank">Sylvan Learning</a> CEO John McAuliffe and franchisee Kent Kolbow struck up a friendly bet in November of 2017.

The bet was whether Kolbow&rsquo;s 11 <a href="https://1851franchise.com/sylvanlearning/info/index.html" target="_blank">Sylvan Learning</a> centers would outperform the company&rsquo;s 11 national learning centers in Black Friday sales. The Black Friday sale involves providing customers with the opportunity to purchase discounted tutoring hours.

Black Friday sales were nothing new for Kolbow, but they would be for the national centers.

Kolbow, whose Sylvan centers are all located in Indiana, started doing an annual Black Friday sale at his franchises in November of 2015 at the suggestion of one of his center directors. At the time, Kolbow only had four Sylvan Learning centers, and from 9 a.m. to noon on Black Friday that year, Kolbow&rsquo;s centers offered a discounted hourly rate.

Things went much better than he expected.

Kolbow had just worked out at a gym and passed by one of his centers to see how things were going. Sales were phenomenal, and the center was so busy that Kolbow, still wearing sweatpants, ended up spending the whole day there.

The Black Friday discount continued the next year in 2016 during the same 9 a.m. to noon timeframe. Kolbow had more Sylvan Learning centers by that point, and the Black Friday interest and sales almost doubled.

&ldquo;After the first year of Black Friday, we had some people call us that didn&rsquo;t even have children in Sylvan yet,&rdquo; Kolbow said. &ldquo;They just knew about Sylvan from our current clients and knew their kids would need tutoring in the future, so they bought tutoring hours before their kids were even enrolled at Sylvan.&rdquo;

Customers can sign up for the discounted hours in person or call and pay over the phone. The hours they purchase never expire and can be transferred to anyone, such as siblings.

&ldquo;It&rsquo;s a significant discount,&rdquo; Kolbow said. &ldquo;In the past it&rsquo;s been $10 to $20 off per hour.

Kolbow and his team spread the word about the Black Friday sales mainly through Facebook and email campaigns. His customers receive multiple emails before Black Friday to give them a heads-up about the upcoming sale, and they learn the actual rates via an email that goes out to them the Monday before Black Friday.

&ldquo;My staff doesn&rsquo;t even know what the discounted rates are until that Monday,&rdquo; Kolbow said.

Kolbow&rsquo;s franchises did so well in Black Friday sales that in 2017, Sylvan Learning CEO John McAuliffe spoke to Kolbow and suggested a little friendly competition.

&ldquo;I spent some time talking to him trying to understand how he made these sales so successful,&rdquo; McAuliffe said. &ldquo;I also got people from our national learning centers involved to also understand. We encompassed a lot of the things Kent and his centers had done and I let Kent know that, and out of that came a little bit of a fun bet on who could do better on the Black Friday sales.&rdquo;

Kolbow was up for the Black Friday challenge.

&ldquo;I&rsquo;m very competitive,&rdquo; he said.

There was one major difference: Kolbow stuck with keeping his sale between the hours of 9 a.m. to noon on Black Friday. He has never offered Black Friday discounts outside of those hours.

The national centers, on the other hand, offered the Black Friday discounts the entire week of Thanksgiving.

&ldquo;What was so interesting is that we had people lining up, standing outside of our center to buy hours,&rdquo; Kolbow said. &ldquo;It was first-come, first-serve. We actually had clients standing in line to make sure they were able to buy. It was wonderful. It was awesome.&rdquo;

To be clear, no one actually had to stay outside.

&ldquo;We opened the doors before 9 a.m. on Black Friday,&rdquo; Kolbow said. &ldquo;I did not want to make those people wait outside in the cold.&rdquo;

The result: Kolbow&rsquo;s 11 Sylvan Learning centers made about $900,000 in sales in the month of November while the 11 national learning centers came in a little less, but we were thrilled with the results since it was the first year following Kent&rsquo;s process. Another challenge is being planned for this year.

The winner dinner took place at an Italian restaurant called Papa Vino&rsquo;s in Indiana, but there was more to it than just that.

&ldquo;The bet really was whoever won got a dinner, but we were also going to bring out national center directors to do a brainstorming session on what worked, so that&rsquo;s what we ended up doing,&rdquo; McAuliffe said. &ldquo;It was super valuable.&rdquo;

Kolbow described the outcome as a win-win.

&ldquo;Even though John might have lost the bet, his team gained knowledge from our team and vice versa,&rdquo; Kolbow said.

This Black Friday, a significant number of Sylvan Learning franchises will host their own sale.

&ldquo;Us working with Kent and understanding what he&rsquo;s done better has allowed us not only to reinvigorate Black Friday sales in corporate sales, but this year we have an initiative system-wide where we&rsquo;ve given franchisees a number of tools to run their own Black Friday sales,&rdquo; McAuliffe said.

As for Kolbow, his centers will offer Black Friday sales again this year, same day, same timeframe.

Kolbow spoke to the positive relationship between the Sylvan Learning corporate team and its franchisees. He credits McAuliffe with closing the gap between the two entities and praised the corporate team.

&ldquo;The help they&rsquo;ve given over the past couple of years has been tremendous, and I truly believe it&rsquo;s because of the relationship with the franchisees,&rdquo; Kolbow said. &ldquo;They listen to us and they&rsquo;re here to help us.&rdquo;

McAuliffe echoed the sentiment.

&ldquo;The friendly bet speaks to two things which are important,&rdquo; he said. &ldquo;One is that corporate does have the type of relationship with franchisees in which franchisees are willing to share things they do that really work, and that in turn allows us at the corproate level to share best practices with the system.&rdquo;

While Kolbow loved having a friendly bet with the company CEO, he was mainly thrilled about the learning opportunities it helped create.

&ldquo;It was a friendly little wager, but it helped us go to next level,&rdquo; he said.

The startup costs for a Sylvan Learning franchise range from $70,980 to $159,885. The franchise fee is $24,000. To learn more about franchising with Sylvan, visit <a href="https://sylvanfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-sylvan-learning-franchisee-and-the-ceo-decided-to-have-a-friendly-black-friday-bet-2708493" target="_blank" rel="nofollow" target="_blank">https://sylvanfranchise.com/</a>.

A Sylvan Learning Franchisee and the CEO Decided to Have a Friendly Black Friday Bet

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<a href="https://www.linkedin.com/in/john-bailey">John Bailey</a> has spent most of his career figuring things out as he goes. He started in the automotive industry, where he worked for more than 20 years, before teaming up with his brother to run a home renovation business. When the 2009 recession forced that business in a new direction, he took it as an opportunity to go out on his own. He wasn’t just looking for another job. He wanted something stable, something with a recognizable name behind it and a system he didn’t have to build from scratch. That search led him to&nbsp;<a href="https://franchise.twomenandatruck.com">TWO MEN AND A TRUCK®</a>, the international, full-service franchised moving company.Sixteen years later, that decision has grown into a five-location operation serving Midtown, Downtown, the Beaches, Thornhill and Vaughan. 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Based in Sumter, South Carolina,&nbsp;<a href="https://www.linkedin.com/in/jason-dubose-sphr-shrm-scp/">Jason DuBose</a> has built his career on a simple philosophy: people’s stories matter. Having navigated the complexities of caring for his own parents and now supporting his mother-in-law, DuBose is turning his dedication to service into a business with&nbsp;<a href="https://www.griswoldcare.com/">Griswold</a> to provide reliable in-home care to families in South Carolina.Today, after officially opening his doors in March 2026, DuBose serves six counties, including Sumter and Kershaw. His mission is fueled by the faces he saw while responding to welfare checks as a volunteer firefighter — people who just needed a helping hand to stay safe at home. By combining his HR expertise with a genuine love for people, DuBose is proving that the best business owners aren’t just managers; they are our neighbors who care.DuBose sat down with 1851 Franchise to discuss his whirlwind transition from the beauty industry to home care and why he’s ready to “pound the pavement” for the people of South Carolina. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Jason DuBose: I’m a proud Texan by birth, but South Carolina has been home since my youth. My father was in the Air Force, which is how we came to Sumter. This is where I met my wife, Tracy. I was actually her first kiss in middle school! We’ve been together for nearly 30 years and married for over 20, and our 18-year-old son, Mason, graduates from high school this year.Family is the center of my universe. Between Tracy and me, we have one surviving parent, her mother, Pailyn. 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What excites you most about this company?DuBose:&nbsp; It started with a social media outreach from Griswold. The team was infectious. They didn't just talk about numbers. They related everything back to me as a person and my family.What excites me is my cohort of fellow new owners. We have an open chat running constantly, where we celebrate a win or share advice on everything from hiring to growing the business. Having this tether to a group of people going through the exact same whirlwind is a godsend.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;DuBose:&nbsp;I hope that we can do a lot of good first and foremost. If we're doing it right, and this is one of the big takeaways I took from the training with Griswold, we're not recreating the wheel. People have been providing care to their loved ones and others for thousands of years. I just want to do the small things incrementally better than everyone else.&nbsp;1851:&nbsp;Is there anything else about your story you want us to know?DuBose:&nbsp;Starting this business has been a whirlwind. I’m a high-energy person, and I’ve realized that while I’m blessed to be on this journey, I have to stay grateful and grounded. I want people to know that I’m not just running a business, I’m one of their neighbors.&nbsp;1851:&nbsp;What advice do you have for other people thinking about becoming franchise owners?DuBose:&nbsp;You have to believe in something to be able to promote it, otherwise it shows all over your face. Also, do your research on the logistics. I wish I’d had a deeper understanding of the ROBS funding process before I started. Most importantly, find a brand that fits you. 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For more information, visit&nbsp;<a href="http://www.griswoldcare.com">www.GriswoldCare.com</a> or call 215.402.0200.

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

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