Franchisor Stories
Franchise Opportunity Deep Dive: With strong brand marketing, national appointment scheduling and top-tier coaching, Action Exteriors offers a solid opportunity in the growing home services industry.
Action Exteriors is a premier home improvement brand specializing in roofing, siding, gutters, and windows. As a part of ResiBrands, Action Exteriors is committed to delivering high-quality craftsmanship and top-tier customer service.
Action Exteriors was founded to provide homeowners with reliable, high-quality exterior services, including roofing, siding, gutters and windows. The brand operates under the ResiBrands umbrella, benefiting from a wealth of franchising expertise and a proven track record of success in the home services sector.
Mission: Action Exteriors' mission is to be the trusted partner for homeowners, offering premium exterior solutions while maintaining the highest standards of craftsmanship and customer satisfaction.
Vision: The brand envisions a future where every homeowner has access to expert exterior services that enhance both curb appeal and long-term durability. Action Exteriors aims to expand its franchise footprint across the country, providing business owners with a sustainable, high-demand service model.
Top franchise markets currently available for Action Exteriors include Atlanta, Denver, Houston and New Orleans, as well as Birmingham, Alabama; Tampa and Orlando, Florida; Nashville, Tennessee; Wilmington, North Carolina; and Charleston, South Carolina.
Candidates interested in markets not listed are invited to contact ResiBrands for more available territories.
Initial Costs: The estimated initial investment range to open an Action Exteriors ranges from $115,750 to $159,500. These costs are broken down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $59,000 | $59,000 |
| Training Expenses | $3,000 | $5,500 |
| Vehicle Lease | $2,250 | $4,500 |
| Master Class | $5,000 | $5,000 |
| Business Licenses and Permits | $2,250 | $7,500 |
| Computer System and Setup | $500 | $1,000 |
| Uniform and Branded Materials | $2,500 | $4,000 |
| Office Equipment and Supplies | $500 | $2,500 |
| Professional Fees | $500 | $2,500 |
| Marketing Development Fee | $5,000 | $5,000 |
Grand Opening & Advertising/Marketing | $10,000 | $15,000 |
| Insurance | $3,000 | $10,000 |
| Drones | $0 | $8,000 |
| Additional Funds (3 Months) | $22,000 | $30,000 |
Initial Franchise Fee: The franchise fee is $59,000, which is payable upon signing the Franchise Agreement. Action Exteriors offers a 10% discount on the franchise fee for qualifying military veterans and members of the clergy, as well as young entrepreneurs (under the age of 29).
Ongoing Fees: As of March 2025, Action Exteriors has not publicly disclosed any ongoing franchisee payments or fees. Candidates are encouraged to contact ResiBrand directly for information.
ROI Potential: As of March 2025, Action Exteriors has not publicly disclosed Item 19 of its Franchise Disclosure Document (FDD). The brand has only been franchising since 2024, so presumably there will be more information available once locations have been operating for at least a year.
Action Exteriors partners with financing institutions to help qualified franchisees secure funding. Contact the team to learn more about available financing options.
The home improvement industry is poised for steady growth, with spending projected to increase by 5.3% in 2025, despite economic headwinds in the first half of the year. As interest rates stabilize, deferred projects and rising home equity usage are expected to drive a surge in demand, particularly for essential services like roofing, siding, and windows.
Those interested in franchising with Action Exteriors can fill out an online application to get the process started.
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