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Sales are down and customer visits are declining for Chili&rsquo;s, which means it is time to make some changes. According to a <a href="http://adage.com/article/cmo-strategy/chili-s-slimmer-menu-focuses-past-hits/310493/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adage-chilis-bids-goodbye-to-menu-items-in-social-campaign-2704265" target="_blank" rel="nofollow" target="_blank">recent AdAge article</a>, the brand will be offering larger portions of its three top sellers without raising&nbsp;prices, as well as cutting 50 items or 40 percent of its menu. Bigger burgers, fajitas and baby back ribs will debut early next month.

&quot;We don&#39;t think given where we are in this category and the headwinds facing this category that you&#39;re going to be able to win with the old game of adding something to the food and then making the guest pay more,&quot; said Chief Marketing and Innovation Officer for Steve Provost.

On social media, the brand is having some fun saying goodbye to menu items with its &ldquo;In Menumoriam&rdquo; video campaign and adding recipes on Pinterest for 20 items that got the cut. Once the goodbye campaign has set in, Chili&rsquo;s plans to promote the new menu starting Oct. 2.

<a href="http://adage.com/article/cmo-strategy/chili-s-slimmer-menu-focuses-past-hits/310493/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adage-chilis-bids-goodbye-to-menu-items-in-social-campaign-2704265" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full story.

Chilis cutting menu and announcing through social campaign

AdAge: Chili’s Bids Goodbye to Menu Items in Social Campaign

1851 Franchise

The casual dining chain introduces “In Menumoriam” video campaign to say goodbye to fallen menu items.

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AdAge: Chili’s Bids Goodbye to Menu Items in Social Campaign

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