Franchise News
Whether or not your concept is debuting an ad during Sunday’s big game, there are steps that franchisors can take in order to not fall into a trap filled with hype that lacks real substance.
In today’s fast-paced world, it’s not uncommon for TV ads to be skipped over when viewers are watching. But that all changes during the Super Bowl, when marketing campaigns become a main focal point for people across the country. But as a recent article in AdAge notes, making a successful Super Bowl ad isn’t always easy.
While a lot of concepts will shell out millions of dollars to have one viral moment that shines—or at least becomes a topic of conversation—during the Super Bowl, it’s rare for a brand to create an ad that has a shelf life longer than the football game it’s accompanying. However, even if your concept doesn’t have the Clydesdales at their disposal, there are some marketing fundamentals that go into making a strong ad. As Adweek notes, the ads that people remember “make you feel. They make you think. And they inspire you to do. Feel. Think. Do. That's what a good ad does—regardless of the Super Bowl or not.”
Even if your franchise isn’t advertising during this year’s big game, there’s a lesson to be learned from the brands that get it right. As long as brands know their audience and know how to inspire action, they can create powerful ads that can run year-long.
Click here to read the original article.
Video courtesy of Budweiser.
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About the Author
Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
