AdAge: How Brands Can Avoid Super Bowl-Induced Temporary Insanity

In today’s fast-paced world, it’s not uncommon for TV ads to be skipped over when viewers are watching. But that all changes during the Super Bowl, when marketing campaigns become a main focal point for people across the country. But as a recent article in AdAge notes, making a successful Super Bowl ad isn’t always easy.

While a lot of concepts will shell out millions of dollars to have one viral moment that shines—or at least becomes a topic of conversation—during the Super Bowl, it’s rare for a brand to create an ad that has a shelf life longer than the football game it’s accompanying. However, even if your concept doesn’t have the Clydesdales at their disposal, there are some marketing fundamentals that go into making a strong ad. As Adweek notes, the ads that people remember “make you feel. They make you think. And they inspire you to do. Feel. Think. Do. That's what a good ad does—regardless of the Super Bowl or not.”

Even if your franchise isn’t advertising during this year’s big game, there’s a lesson to be learned from the brands that get it right. As long as brands know their audience and know how to inspire action, they can create powerful ads that can run year-long.

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Video courtesy of Budweiser.