1851

In today&rsquo;s fast-paced world, it&rsquo;s not uncommon for TV ads to be skipped over when viewers are watching. But that all changes during the Super Bowl, when marketing campaigns become a main focal point for people across the country. But as a <a href="http://adage.com/article/special-report-super-bowl/brands-avoid-super-bowl-induced-temporary-insanity/312141/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adage-how-brands-can-avoid-super-bowl-induced-temporary-insanity-2705391" target="_blank" rel="nofollow">recent article in AdAge notes</a>, making a successful Super Bowl ad isn&rsquo;t always easy.

While a lot of concepts will shell out millions of dollars to have one viral moment that shines&mdash;or at least becomes a topic of conversation&mdash;during the Super Bowl, it&rsquo;s rare for a brand to create an ad that has a shelf life longer than the football game it&rsquo;s accompanying. However, even if your concept doesn&rsquo;t have the Clydesdales at their disposal, there are some marketing fundamentals that go into making a strong ad. As Adweek notes, the ads that people remember &ldquo;make you feel. They make you think. And they inspire you to do. Feel. Think. Do. That&#39;s what a good ad does&mdash;regardless of the Super Bowl or not.&rdquo;

Even if your franchise isn&rsquo;t advertising during this year&rsquo;s big game, there&rsquo;s a lesson to be learned from the brands that get it right. As long as brands know their audience and know how to inspire action, they can create powerful ads that can run year-long.

<a href="http://adage.com/article/special-report-super-bowl/brands-avoid-super-bowl-induced-temporary-insanity/312141/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adage-how-brands-can-avoid-super-bowl-induced-temporary-insanity-2705391" target="_blank" rel="nofollow">Click here to read the original article</a>.

Video courtesy of Budweiser.

AdAge: How Brands Can Avoid Super Bowl-Induced Temporary Insanity

1851 Franchise

Whether or not your concept is debuting an ad during Sunday’s big game, there are steps that franchisors can take in order to not fall into a trap filled with hype that lacks real substance.

adage-how-brands-can-avoid-super-bowl-induced-temporary-insanity

TruBlue Home Service Ally

Be a Community Hero: How TruBlue Franchisees Are Changing Lives Beyond Business

be-a-community-hero-how-trublue-franchisees-are-changing-lives-beyond-business

Caring Transitions

Caring Transitions Wraps Up Record-Breaking Q3 With National TV Launches, Platform Growth and Key Leadership Promotion

caring-transitions-wraps-up-record-breaking-q3-with-national-tv-launches-platform-growth-and-key-leadership-promotion

SweatHouz

SweatHouz SWTHZ Franchise - Hunter and Mallory Mitchem - Franchisee Feature - 1851 Franchise

From Aerospace to Wellness: Hunter Mitchem’s Journey to a SweatHouz Empire

sweathouz-franchise-hunter-mitchem-6g

Onigilly Japanese Kitchen

Onigilly - Low Operating Costs Drive High Returns for Franchisees - 1851 Franchise

Maximize Your ROI: How Onigilly’s Low Operating Costs Drive High Returns for Franchisees

onigilly-franchise-fast-casual-franchise-opportunity

Layne's Chicken Fingers

What Is the Layne’s Franchise Disclosure Document, and What Will I Find in It?

laynes-franchise-disclosure-document

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Top Arts and Creative Learning Franchises for 2025 - 1851 Franchise

Top Arts and Creative Learning Franchises for 2025

top-arts-creative-learning-franchises

AdAge: How Brands Can Avoid Super Bowl-Induced Temporary Insanity

MORE STORIES LIKE THIS