Franchise News
Adweek: A Look at All the Ways Fans Will Use Social Media During the Super Bowl
Super Bowl presents major opportunities for digital marketers.
According to the Pew Research Center, 69 percent of Americans use social media platforms like Facebook, Instagram, Twitter, Pinterest and Snapchat. Five years ago, only 46 percent of Americans used social media.
“Marketers should care about these social channels because that’s where consumers are focusing a significant portion of their time on Super Bowl Sunday,” said director of digital and engagement at agency Grupo Gallegos Chris Mellow. “It’s not a matter of Snapchat versus Facebook or YouTube versus Twitter as much as it is about Snapchat and Facebook and YouTube and Twitter being the primary places where people are sharing, engaging and communally experiencing the events unfolding in front of them on their other screen—the TV.”
To have a better idea of how consumers will be using social media during the Super Bowl, Adweek commissioned Survata to conduct a survey. The survey showed that over half of those surveyed said they’d consume Super Bowl content via Facebook.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
