Facebook is updating its Slideshow ads to help marketers make multimedia ads straight from their mobile phones.
This morning, Facebook unveiled updates to its Slideshow product, which launched nearly a year ago, to now create the ads from the Facebook mobile app.
The unit already lets advertisers create multimedia images from still shots. But with today's updates, brands will be able to include text and music. Facebook is initially offering a range of themed audio tracks, but the company said it will soon allow brands to upload their own. The latest version will also allow for including as many as 10 photos—a step up from the three to seven that were allowed in the beginning. Footage can be taken from brand photos, still images from video or from Facebook stock images.
Brands who use Slideshow say they’re seeing results. In a Facebook blog post announcing today’s updates, stock company Stance reported seeing cost per acquisition decrease by 48 percent, click through rates increased 2.42 times, and return on ad spend allow increase by 1.48 times.