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It&rsquo;s no secret that the Oscars attract a lot of attention online. Last year, Leonardo DiCaprio&rsquo;s first Academy Award win led to 440,000 tweets per minute. And social media engagement is increasing during the year&rsquo;s biggest award show&mdash;while TV viewership declined year over year for 2016&rsquo;s broadcast, Twitter impressions and Facebook interactions jumped five and 15 percent, respectively. That means that even if brands are opting out of a TV ad spot during this year&rsquo;s Oscars, there&rsquo;s still an opportunity to reach potential customers.

In order to engage consumers in real time, brands can turn to Twitter and Snapchat. That&rsquo;s where brands should focus on the day of and days following the Academy Awards to become a part of the conversation. Facebook and Instagram, on the other hand, are where brands should focus their recap and highlights efforts.

As with all paid social media campaigns, it&rsquo;s best to incorporate videos and other visuals into your strategy. Between red carpet interviews and acceptance speeches, there&rsquo;s plenty of material to use in order to take your social campaigns to the next level.

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Adweek: How Brands Can Still Win the Oscars Without a $2 Million TV Spot

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By taking advantage of paid social media campaigns, brands have the ability to tap into millions of consumers. 

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