Franchise News
Adweek: How Brands Can Still Win the Oscars Without a $2 Million TV Spot
By taking advantage of paid social media campaigns, brands have the ability to tap into millions of consumers.
It’s no secret that the Oscars attract a lot of attention online. Last year, Leonardo DiCaprio’s first Academy Award win led to 440,000 tweets per minute. And social media engagement is increasing during the year’s biggest award show—while TV viewership declined year over year for 2016’s broadcast, Twitter impressions and Facebook interactions jumped five and 15 percent, respectively. That means that even if brands are opting out of a TV ad spot during this year’s Oscars, there’s still an opportunity to reach potential customers.
In order to engage consumers in real time, brands can turn to Twitter and Snapchat. That’s where brands should focus on the day of and days following the Academy Awards to become a part of the conversation. Facebook and Instagram, on the other hand, are where brands should focus their recap and highlights efforts.
As with all paid social media campaigns, it’s best to incorporate videos and other visuals into your strategy. Between red carpet interviews and acceptance speeches, there’s plenty of material to use in order to take your social campaigns to the next level.
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About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
