Franchise News
AdWeek: Mobilegeddon: Is Google Really Ranking Mobile Sites Higher?
Research shows companies with mobile-friendly sites rank higher in Google search results.
Photo Credit: Denys Prykhodov / Shutterstock.com
Every brand wants to be No. 1 in Google search results, and with good reason. Google has become to online searches what Band-Aids are to adhesive bandages.
With that said, franchise brands that haven’t focused on making their websites mobile-friendly are falling behind.
Citing data from Moovweb, Ad Week recently reported that of more than 1,000 important e-commerce keywords, 83 percent of Google results were mobile-friendly. Meanwhile, 77 percent of the top 10 results on page one as a whole were mobile-friendly.
In short, Google is rewarding companies who make mobile a priority. Are you one of them?
Click here to read the full story.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
