1851

As hot sauce connoisseurs have jumped on board with sriracha sauce, many brands have tried to get in on the trend themselves. According to a <a href="http://www.adweek.com/news/technology/wendys-goes-all-sriracha-series-kooky-videos-promote-sauce-174946?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-wendys-goes-all-in-on-sriracha-with-a-series-of-kooky-videos-to-promote-the-sauce-8268" target="_blank" rel="nofollow" target="_blank">recent Adweek article</a>, Wendy&rsquo;s is the latest brand* to include sriracha in a few new menu items with a unique marketing campaign to get the word out. Yesterday&nbsp;the brand&nbsp;launched&nbsp;a TV and digital campaign to target&nbsp;hardcore fans of the spicy sauce. The new menu items: sriracha-flavored fries and a chicken sandwich that has sriracha-infused cheese, a flavored bun and aioli sauce.

&quot;When you see someone walking around with&nbsp;a keychain&nbsp;that has a bottle of sriracha on it, it&#39;s a pretty big indicator that this thing is significant&mdash;it&#39;s not one of those things like ketchup that&#39;s ubiquitous but it&#39;s also not one of those things that no one&#39;s heard of,&quot; said Brandon Rhoten, VP of Advertising, Media and Digital at Wendy&#39;s.

On the brand&rsquo;s social media channels and website, the word sriracha will be taking over and the brand has told community managers to look out for and respond to questions about the spicy sauce. But their real target is the fan who is obsessed with the sauce.

&quot;It&#39;s the kind of people who would get a tattoo, the kind of people who would outfit their entire bedroom, the kind of people who would paint themselves up in celebration,&quot; Rhoten explained. &quot;We&#39;re not trying to find somebody who has tried it and didn&#39;t like it.&quot;

Wendy&rsquo;s has also decided to work with Buzzfeed to run ads for the campaign including videos, articles, and quizzes all pertaining to the spicy sauce. &nbsp;

<a href="http://www.adweek.com/news/technology/wendys-goes-all-sriracha-series-kooky-videos-promote-sauce-174946?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-wendys-goes-all-in-on-sriracha-with-a-series-of-kooky-videos-to-promote-the-sauce-8268" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.&nbsp;

Adweek: Wendy's Goes All-In on Sriracha With a Series of Kooky Videos to Promote the Sauce

1851 Franchise

With a unique marketing campaign, Wendy’s is hoping to reach true sriracha fanatics.

adweek-wendys-goes-all-in-on-sriracha-with-a-series-of-kooky-videos-to-promote-the-sauce

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Adweek: Wendy's Goes All-In on Sriracha With a Series of Kooky Videos to Promote the Sauce

MORE STORIES LIKE THIS