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On Monday, Wingstop tweeted a short rap to the tune of a popular rap song and the internet took notice. According&nbsp;to a&nbsp;<a href="http://www.adweek.com/brand-marketing/wingstop-and-wendys-got-into-a-rap-battle-in-the-most-2017-brand-marketing-story-imaginable/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-wingstop-and-wendys-got-into-a-rap-battle-in-the-most-2017-brand-marketing-story-imaginable-2704469" target="_blank" rel="nofollow" target="_blank">recent article</a>&nbsp;in Adweek, fans encouraged Wendy&#39;s to respond with their own rap reference.&nbsp;

 
The brand did as it was asked, and this began a back-and-forth exchange between the two companies. The tweets poked fun at the other brand&#39;s food while maintaining the rap format. The tweet battle lasted until the early evening.&nbsp;

 
Wingstop&nbsp;received around 72,000 retweets and nine million impressions as a result of the exchange, building brand awareness and&nbsp;driving conversation around both companies.&nbsp;

 
Read the full&nbsp;article&nbsp;<a href="http://www.adweek.com/brand-marketing/wingstop-and-wendys-got-into-a-rap-battle-in-the-most-2017-brand-marketing-story-imaginable/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-wingstop-and-wendys-got-into-a-rap-battle-in-the-most-2017-brand-marketing-story-imaginable-2704469" target="_blank" rel="nofollow" target="_blank">here</a>.

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Adweek: Wingstop and Wendy’s Got Into a Rap Battle in the Most 2017 Brand Marketing Story Imaginable

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Wingstop received around 72,000 retweets and nine million impressions as a result of the exchange.

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Adweek: Wingstop and Wendy’s Got Into a Rap Battle in the Most 2017 Brand Marketing Story Imaginable

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