Adweek: Wingstop and Wendy’s Got Into a Rap Battle in the Most 2017 Brand Marketing Story Imaginable

On Monday, Wingstop tweeted a short rap to the tune of a popular rap song and the internet took notice. According to a recent article in Adweek, fans encouraged Wendy's to respond with their own rap reference.

The brand did as it was asked, and this began a back-and-forth exchange between the two companies. The tweets poked fun at the other brand's food while maintaining the rap format. The tweet battle lasted until the early evening.

Wingstop received around 72,000 retweets and nine million impressions as a result of the exchange, building brand awareness and driving conversation around both companies.

Read the full article here.