Workout Anytime, a 180-plus unit leader in the fitness franchise industry, continued to provide results-based services in local communities for a great value in 2021 by signing more than 30 franchise agreements. As the momentum from 2021 continues into 2022, the brand is aiming to reach the 200 unit milestone and sell an additional 40 units before the end of the year.
The brand’s locally owned and operated clubs are serving customers at a time when people are focused on their health and wellness more than ever before. This has created increased demand for Workout Anytime, both in its brick and mortar clubs and on its app, which is adding between 1,000 and 1,200 users every week.
"After the height of the COVID-19 pandemic in 2020, we're proud to have ended 2021 on such a high note with over 30 franchises sold,” said Terri Harof, director of franchise development at Workout Anytime. “Health and wellness are continuing to become bigger priorities for people across the country, and we're eager to provide communities with a safe and state of the art facility to exercise and stay healthy through our nearly 200 locations."
In addition to signing more than 30 units in 2021, Workout Anytime also expanded internationally. The Lady Lee Corporation opened the brand’s first international locations in Honduras and Costa Rica last year, and is planning for further expansion to include Belize, the Dominican Republic, El Salvador, Guatemala, Nicaragua and Panama.
"Workout Anytime is a strong franchise system, and we're thrilled that our first locations are officially open in Honduras and Costa Rica,” said Felix Rivera, director of marketing and advertising for Lady Lee. “We’re eager to bring the concept to communities across Central America.”
With the calendar flipped to January and many setting new year’s resolutions to be healthier, a growing demand for Workout Anytime locations is imminent. As the health and wellness trend shows that it’s here to stay and bring more people onboard, Workout Anytime plans to sell 40 and open 30 units in 2022. Specifically, the brand is targeting Alabama, Florida, Indiana, Missouri, Kansas, Texas, Virginia, Pennsylvania and Arizona for growth.
The startup costs for a Workout Anytime franchise range from $562,850 to $1,008,550, including the franchise fee. To learn more about franchising with Workout Anytime, visit https://workoutanytimefranchise.com/.