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Franchise Opportunity Deep Dive: Alloy Personal Training is a premier fitness franchise that bridges the gap between the personalization of one-on-one coaching and the scalability of group fitness.
Alloy Personal Training is a premier fitness franchise that bridges the gap between the personalization of one-on-one coaching and the scalability of group fitness. Built on over 30 years of industry experience, the brand specializes in a high-yield, small-group training model that prioritizes science-backed programming and individualized attention. By focusing on an underserved adult demographic that values professional coaching over big-box gym environments, Alloy provides franchisees with a streamlined business model characterized by high retention rates, lower overhead and a strong community-driven culture.
Alloy Personal Training opened its first location in Georgia in 1992 to offer clients a more personalized, results-driven alternative to big-box gyms while building a high-yield business model.
Mission: To deliver a world-class personal training experience that helps clients reach their fitness goals through expert coaching and community support.
Vision: To lead the global personal training market by helping franchisees build sustainable businesses that fundamentally improve their members' lives.
Candidates should reach out to the franchise development team via the online form to inquire.
Initial Costs: The estimated initial investment required to begin operation of an Alloy Personal Training franchise ranges from $272,357 to $534,417. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $60,000 | $60,000 |
| Rent (3 Months) | $14,400 | $31,800 |
| Lease & Utility Security Deposits | $4,000 | $7,500 |
| Architect/Project Management | $15,500 | $33,000 |
| Leasehold Improvements | $62,128 | $167,580 |
| Furniture, Fixtures & Equipment | $48,186 | $84,112 |
| Signage | $8,083 | $29,875 |
| Initial Inventory | $250 | $500 |
| Permits & Licenses | $1,000 | $3,000 |
| Insurance (3 Months) | $600 | $1,800 |
| Grand Opening Marketing | $30,000 | $40,000 |
| Training Expenses | $1,660 | $3,350 |
| Computer System | $4,700 | $6,900 |
| Professional Fees | $5,000 | $10,000 |
| Office Supplies | $300 | $1,000 |
| Miscellaneous | $1,500 | $2,500 |
| Additional Funds (3 Months) | $15,000 | $55,000 |
Initial Franchise Fee: Alloy Personal Training charges a $60,000 initial franchise fee, due in full when the franchise agreement is signed. The franchisor offers a $5,000 discount on the first franchise fee for active-duty reserves or honorably discharged veterans as a part of VetFran.
Ongoing Fees: According to the 2026 FDD, Alloy Personal Training franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 7% of gross sales/week |
| Brand Development Fund Fee | 2% of gross sales/week |
| Technology Fee | $286/week |
| Advertising Cooperatives | 1% of gross sales, unless a higher amount is approved by the franchisor or cooperative members, due on a schedule determined by the members |
ROI Potential: The 2026 FDD includes revenue representations for 73 franchised locations operating for the entirety of 2025.
Quartile | Average | Median | High | Low |
First | $554,978 | $540,157 | $726,675 | $481,374 |
Second | $428,009 | $422,735 | $473,864 | $389,121 |
Third | $352,011 | $353,306 | $387,984 | $316,816 |
Fourth | $252,824 | $267,187 | $315,342 | $132,350 |
Alloy Personal Training franchisees receive hands-on site selection support and guidance during the build-out process. Before opening, owners gain access to key national suppliers, and they receive help getting accounting, point of sale and customer relationship management programs set up.
Alloy Personal Training provides pre-opening training at its Roswell, Georgia, headquarters. The training is up to six days long, and either the franchise owner, general manager or head trainer must attend, along with one additional trainer.
For the grand opening, Alloy representatives spend up to three days on-site with new owners and their teams.
On an ongoing basis, franchisees have access to the operations manual, sales and marketing programs and retention-boosting systems.
Alloy Personal Training sets franchisees up with accounting, POS and CRM software, as well as access to the Alloy app and workout program library.
Alloy Personal Training is open to both investors and financially qualified business managers.
Owner-operators must be regularly involved in the business and must be willing and able to lead, motivate and train staff.
Investors who would prefer to take a semi-absentee approach must hire an approved, certified and trained manager to operate the business on a day-to-day basis.
Alloy Personal Training does not offer any direct or indirect financing.
“Nothing is better than the in-person service that we have… We are literally doing exactly what this clientele needs… I’m so hopeful that we continue to build. We’re under development on our fifth location, and there’s an opportunity to possibly take a couple other locations under our umbrella.”
- Nick Garrity, multi-unit franchisee based in Georgia
The personal training market was valued at $47.11 billion in 2025 and is expected to reach $49.5 billion this year — a compound annual growth rate of over 5%. By 2030, the industry is expected to exceed $60 billion.
As awareness around fitness and longevity grows, many consumers are seeking specialized fitness concepts that address their unique concerns, and personal training models do just this.
Alloy Personal Training competes with other fitness brands like ISI Elite Training, Built Phoenix Strong and MaxStrength Fitness. The brand stands out in the industry by catering to the 50-plus membership base, a demographic that was previously underserved.
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