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Executive Q&A

Executive Q&A with Katy Richardson, COO, and Lou DeFrancisco, President, of Extraordinary Brands

Extraordinary Brands is heading into 2026 with a simple premise: boutique fitness demand did not disappear, but many concepts scaled faster than their infrastructure could support franchisee success.

DeFrancisco and Richardson were recently featured on the “Meet the Franchise” podcast, where they were interviewed by 1851 Franchise publisher Nick Powills.

Executive Q&A with Katy Richardson, COO, and Lou DeFrancisco, President, of Extraordinary Brands

Where Is Extraordinary Brands Growing?

Extraordinary Brands is looking to expand across all markets, in all 50 States. 

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