Extraordinary Opportunities Start Here

Extraordinary Brands is preparing for its next strategic growth phase. By consolidating four established brands under one umbrella, EB offers a diversified portfolio that aligns with the modern investor while also meeting the evolving demands of fitness consumers. With Extraordinary Brands, franchise owners not only have access to the business models of each individual brand, but they’re also integrated into the larger franchise network. With shared resources and expertise, Extraordinary Brands offers economies of scale, a robust support infrastructure and full-circle franchisee support across sales, operations, experience, and marketing.

With a national growth strategy targeting key markets and prime territories still available, early operators have the unique opportunity to secure their ideal territory and lead the growth of a boutique fitness brand in their community.

Extraordinary Brands offers a portfolio of specialized fitness modalities including indoor cycling, barre, rowing, and boxing. This range allows the system to serve varied communities and consumer preferences while strengthening overall market relevance. Franchisees benefit from joining the Extraordinary Brands platform by unlocking access to best practices learned through experience with multiple fitness concepts across diverse markets.

At the unit-level, each of Extraordinary Brands’ franchise concepts is designed with diversified revenue streams with memberships, drop-ins, retail sales, and other partnerships like ClassPass. This model supports more stable performance and reduces dependence on a single source of revenue.

Extraordinary Brands bridges the gap between boutique passion and corporate scale and precision. By combining robust franchisee training, data-driven marketing, and a personalized coaching model, Extraordinary Brands empowers franchisees to scale with confidence.

The global wellness industry is valued at over $2 trillion, and as consumers become increasingly aware of the importance of consistent wellness practices, it will only grow. By focusing on the industry and empowering brands that focus on inclusivity and accessibility, Extraordinary Brands offers a platform for entrepreneurs to break down barriers and have a wide-reaching impact in their communities. 

You are a passionate entrepreneur with a genuine desire to make a difference. Whether you’re a seasoned business owner or a first-time investor, you’re excited to be a hands-on leader, maintain a strong presence in your franchise and actively work to integrate yourself into the community.

The investment and potential ROI depend on the concept that best fits your market and ambitions.

Total Estimated Initial Investment Ranges:

• Neighborhood Barre: $94,040 to $266,000
• Row House: $194,480 to $480,580
• CycleBar: $410,809 to $1,110,193
• Rumble Boxing: $509,640 to $1,141,016

Reported Average Unit Volumes:

• Neighborhood Barre: $160,620
  • Average gross revenue of 18 franchised locations operating for a full year in 2024
• Row House: $325,548
  • Average gross revenue of 47 franchised locations operating for a full year in 2024
• CycleBar: $424,125
  • Average gross revenue of 183 franchised locations operating for a full year in 2024
• Rumble Boxing: $492,590
  • Average gross revenue of 56 franchised locations operating for a full year in 2024