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Make Your Future Extraordinary

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* This website and the franchise sales information contained herein are not intended to and do not constitute an offer to sell a franchise. The offer to sell a franchise can only be made through the delivery of a franchise disclosure document. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law. RESIDENTS OF NEW YORK: This advertisement is not an offering. An offering can only be made by a franchise disclosure document filed with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law of the State of New York.

ABOUT EXTRAORDINARY BRANDS

Extraordinary Brands is a boutique fitness franchisor built to strengthen entrepreneurs and the brands they represent. Founded in 2022, “EB” has emerged as a leader in the industry, acquiring, unifying and strengthening multiple standout brands. Each brand under the Extraordinary Brands umbrella — Rumble Boxing, Row House, CycleBar and Neighborhood Barre — brings a unique value proposition to the communities it enters. Built on a foundation of inclusivity and accessibility, Each brand operates within a shared system designed to elevate profitability, brand integrity, and operational excellence at scale. As a franchisor led by experienced operators, Extraordinary Brands focuses on equipping franchisees with education, resources, and operationally tested strategies that help them navigate growth with confidence and build enduring businesses in their markets.

  • Why Extraordinary Brands? Why Now?
  • What Sets Extraordinary Brands Apart?
  • Why the Health and Wellness Category?
  • Why You?
  • What Is the Investment and How Much Can I Make?

Extraordinary Brands is preparing for its next strategic growth phase. By consolidating four established brands under one umbrella, EB offers a diversified portfolio that aligns with the modern investor while also meeting the evolving demands of fitness consumers. With Extraordinary Brands, franchise owners not only have access to the business models of each individual brand, but they’re also integrated into the larger franchise network. With shared resources and expertise, Extraordinary Brands offers economies of scale, a robust support infrastructure and full-circle franchisee support across sales, operations, experience, and marketing.

With a national growth strategy targeting key markets and prime territories still available, early operators have the unique opportunity to secure their ideal territory and lead the growth of a boutique fitness brand in their community.

Extraordinary Brands offers a portfolio of specialized fitness modalities including indoor cycling, barre, rowing, and boxing. This range allows the system to serve varied communities and consumer preferences while strengthening overall market relevance. Franchisees benefit from joining the Extraordinary Brands platform by unlocking access to best practices learned through experience with multiple fitness concepts across diverse markets.

At the unit-level, each of Extraordinary Brands’ franchise concepts is designed with diversified revenue streams with memberships, drop-ins, retail sales, and other partnerships like ClassPass. This model supports more stable performance and reduces dependence on a single source of revenue.

Extraordinary Brands bridges the gap between boutique passion and corporate scale and precision. By combining robust franchisee training, data-driven marketing, and a personalized coaching model, Extraordinary Brands empowers franchisees to scale with confidence.

The global wellness industry is valued at over $2 trillion, and as consumers become increasingly aware of the importance of consistent wellness practices, it will only grow. By focusing on the industry and empowering brands that focus on inclusivity and accessibility, Extraordinary Brands offers a platform for entrepreneurs to break down barriers and have a wide-reaching impact in their communities. 

You are a passionate entrepreneur with a genuine desire to make a difference. Whether you’re a seasoned business owner or a first-time investor, you’re excited to be a hands-on leader, maintain a strong presence in your franchise and actively work to integrate yourself into the community.

The investment and potential ROI depend on the concept that best fits your market and ambitions.

Total Estimated Initial Investment Ranges:

  • Neighborhood Barre: $94,040 to $266,000
  • Row House: $194,480 to $480,580
  • CycleBar: $410,809 to $1,110,193
  • Rumble Boxing: $509,640 to $1,141,016

Reported Average Unit Volumes:

  • Neighborhood Barre: $160,620
    • Average gross revenue of 18 franchised locations operating for a full year in 2024
  • Row House: $325,548
    • Average gross revenue of 47 franchised locations operating for a full year in 2024
  • CycleBar: $424,125
    • Average gross revenue of 183 franchised locations operating for a full year in 2024
  • Rumble Boxing: $492,590
    • Average gross revenue of 56 franchised locations operating for a full year in 2024
Executive Q&A
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Executive Q&A with Katy Richardson, COO, and Lou DeFrancisco, President, of Extraordinary BrandsExecutive Q&A with Katy Richardson, COO, and Lou DeFrancisco, President, o...

Extraordinary Brands is heading into 2026 with a simple premise: boutique fitness demand did not disappear, but many concepts scaled faster than their infrastructure could support franchisee success.

DeFrancisco and Richardson were recently featured on the “Meet the Franchise” podcast, where they were interviewed by 1851 Franchise publisher Nick Powills.

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Make Your Future Extraordinary

SMS Subscription *

* This website and the franchise sales information contained herein are not intended to and do not constitute an offer to sell a franchise. The offer to sell a franchise can only be made through the delivery of a franchise disclosure document. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law. RESIDENTS OF NEW YORK: This advertisement is not an offering. An offering can only be made by a franchise disclosure document filed with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law of the State of New York.