Luca Piacentini
1851 Franchise Managing Editor
Extraordinary Brands is preparing for its next strategic growth phase. By consolidating four established brands under one umbrella, EB offers a diversified portfolio that aligns with the modern investor while also meeting the evolving demands of fitness consumers. With Extraordinary Brands, franchise owners not only have access to the business models of each individual brand, but they’re also integrated into the larger franchise network. With shared resources and expertise, Extraordinary Brands offers economies of scale, a robust support infrastructure and full-circle franchisee support across sales, operations, experience, and marketing.
With a national growth strategy targeting key markets and prime territories still available, early operators have the unique opportunity to secure their ideal territory and lead the growth of a boutique fitness brand in their community.
| Extraordinary Brands Experts Investment Range | Depends On Brand |
| No. of Units Currently Open | 345+ |
| Royalty | 7% |
| Brand Contribution | 2% |
| Franchise Fee | Depends On Brand |
| Veterans Discount | 10% off the franchise fee |
Luca Piacentini
1851 Franchise Managing Editor
Stacey Coakley
Media Relations Specialist
Amanda Pavic
Media Relations Specialist
Extraordinary Brands is heading into 2026 with a simple premise: boutique fitness demand did not disappear, but many concepts scaled faster than their infrastructure could support franchisee success.
DeFrancisco and Richardson were recently featured on the “Meet the Franchise” podcast, where they were interviewed by 1851 Franchise publisher Nick Powills.
