The Amazing Lash Studio brand is now seeking qualified franchisees to open locations throughout the Washington, D.C. metro area and Maryland. Amazing Lash Studio has virtually no national brand competition in these markets, positioning the leading semi-permanent eyelash extension brand to make a big splash in the region among consumers with disposable income and a desire to look and feel beautiful.
“The Virginia market tends to catch fire first, and has grown rapidly,” said Stephen Vereb, Amazing Lash Studio regional developer. “Maryland is typically slower to grow, but once it sparks, it catches fire quickly.”
Territories still up for sale include the D.C. metro area and areas throughout Maryland such as Bethesda, Rockville, Silver Spring, Waldorf, Gaithersburg, Annapolis, Baltimore, Bel Air and Bowie.
“With the support of the leadership team at WellBiz Brands, the Amazing Lash Studio brand has been fine-tuned,” said Vereb. “I feel that the tipping point is near with this brand now. I believe these Maryland and D.C. territories will be sold out within 12 months.”
This growth coincides with the explosive momentum Amazing Lash Studio is experiencing through the brand’s national franchising strategy, with more than 200 locations open nationwide.
“The membership model, the increasing popularity of lash extensions, and the excellent price point were all very appealing to us,” said Nancy Boone, who owns the Owings Mills location, the first Amazing Lash Studio franchise in Maryland. “In addition, getting in at the early stages of this growing franchise, rather than one that is saturated in the Maryland market, was a key factor.”
The Amazing Lash Studio brand is uniquely positioned to become one of the leading providers of eyelash extensions in Washington, D.C., Maryland and Virginia. According to the U.S. News and World Report, Loudoun County, Virginia is the No. 1 wealthiest county in the country, followed by Fairfax County, Virginia at No. 2; Howard County, Maryland at No. 3; Falls Church, Virginia at No. 4; and Arlington County, Virginia at No. 5.
“Virginia has five of the top 10 wealthiest counties in the country, so from an economic perspective, there’s a lot of disposable income among a fairly dense population, which includes the major cities of Washington, D.C. and Baltimore,” said Vereb.
That said, the Amazing Lash Studio brand offers its high-quality product for a fraction of traditional luxury prices. Moreover, the affordable service is only performed by professionally licensed aestheticians and cosmetologists. “In Maryland, there are no state regulations for licensing, but our high brand standards dictate that studio employees must be licensed,” said Vereb.
“The Washington, D.C. metro area is one of the healthiest regions in the country—and a lot of people who prioritize wellness also take steps to feel good about the way they look,” said Vereb. “In our experience, massages and eyelash extensions are two things many women say they don’t want to live without.”
Each studio includes around 10 private application rooms, which elevate the experience to deliver a relaxing, unparalleled beauty service. Amazing Lash Studio uses a patented application process to attach lightweight eyelash extensions to each natural eyelash to give customers the most natural-looking lash line available on the market.
Each new Amazing Lash Studio creates approximately 25 jobs, including studio managers, front desk staff and around 20 stylists trained in the brand’s unique patented eyelash extension application technique. Amazing Lash Studios are conveniently located, often seeking real estate in neighborhood shopping centers so that customers can knock out a few errands while they’re out and about.
The beauty brand is now seeking qualified franchisees who prioritize exceptional hospitality and customer service. Amazing Lash Studio’s most successful franchisees come from a variety of personal and professional backgrounds and are highly involved in their businesses. Many also own multiple units.
“Amazing Lash Studio’s corporate staff and regional developers are incredibly supportive,” said Boone. “There are so many practices in place, from step-by-step guides to begin the entire process including site development, construction of the studio, startup needs and supplies, to best practices for hiring, training and retaining quality front desk staff and technicians. The communication is outstanding, friendly and knowledgeable from everyone.”
Amazing Lash Studio’s ongoing support of partners, whether they are first-time owners or industry veterans, is top of the line. “Our Annual Franchisee Conference offers great breakout sessions that not only benefit myself as an owner, but my management staff as well,” said Boone. “In addition, there are training classes for Lash Technicians to attend, featuring new products and services. They get so much out of the training and best practice sharing—something I’ve not experienced or heard of with any other franchise.”
Qualified prospects in this region also gain access to working with seasoned industry professionals Vereb and Kim. “They reach out to myself and my team on a regular basis and are always available to talk, no matter when or where they might be,” said Boone. “They provide valuable data on running the studio and compensating staff. They are very strategic in site locations and development of new studios to benefit the owners. Having been franchise owners ourselves for over 10 years, their hands-on support and approach to managing and developing our region are the best, bar none!”
The investment range for an Amazing Lash Studio franchise is $224,659 - $482,528*, including a $39,000 franchise fee. For more information on franchise opportunities, visit https://franchising.amazinglashstudio.com.
*As per the March 13, 2019 Federal Disclosure Document.
Amazing Lash Franchise, LLC. 9780 Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Each Amazing Lash Studio® is independently owned and operated. Amazing Lash Studio® is a registered trademark of Amazing Lash Franchise, LLC.