America's Swimming Pool

When&nbsp;<a href="https://www.linkedin.com/in/joel-davis-645b581/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frisco-franchisee-story-2730168" target="_blank" rel="nofollow">Joel Davis</a> left a long career in telecommunications and engineering, he wasn’t chasing a hobby. He was looking for a system he could trust, a brand with standards and technology that would let him build something durable for his family. He found it in&nbsp;<a href="https://www.aspfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frisco-franchisee-story-2730168" target="_blank" rel="nofollow">America’s Swimming Pool Company</a>, opening&nbsp;<a href="https://www.asppoolco.com/frisco/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frisco-franchisee-story-2730168" target="_blank" rel="nofollow">ASP’s location in Frisco, Texas</a>, in 2019.&nbsp;Davis’ pivot away from corporate life was deliberate. After years with major carriers and “climbing the ladder,” he started exploring small-business ownership, even launching a frozen-yogurt venture before deciding he “wanted more.” He sampled the industry with a competing pool company, then moved to&nbsp;<a href="https://1851franchise.com/america-swimming-pool/info">ASP</a> because of the company’s polish, high expectations, and industry-specific tech stack. The draw, he said then, was an established system and mentorship that would help him serve customers the right way from day one.&nbsp;Frisco proved a smart bet. Davis’ franchise opened as the city surged with corporate relocations and residential growth. The local factors that made headlines — from new employers to a strong rate of homeownership — have also been tailwinds for pool service demand.&nbsp;What makes the business work for Davis today is the shift from doing every task himself to leading people and processes. “Today, I work on my business, not necessarily in it every day,” he said. “So for me, day-to-day operations is making sure my books are straight, looking at my numbers, making sure I’m meeting my own personal goals, working with my business coach here at ASP, talking to customers, talking to vendors, anybody and everybody that we can do business with, as well as just managing the day-to-day operations with my teams and making sure they’re getting everything covered.”That perspective was earned the hard way. “In the beginning, you wear multiple hats, from taking out the garbage to cleaning pools, to doing sales calls, to doing renovation calls,” Davis said. “It’s stressful, but at the end of the day, you look back and you’re building your business.” The workload still flexes — “Some days, I’ll put in 12, 13 hours. Other days, I may put in less,” — but it now reflects the discretion he wanted. “All depends on what I need to get done and so forth, but there’s more freedom as an owner because now I’m running the business. I’m not working in it. I can do more.”Family is woven into that evolution. Davis’ son, Hunter, joined at launch and “today he is my service manager, takes care of all the service work.”&nbsp;<a href="https://www.asppoolco.com/frisco/about-us/meet-our-team/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frisco-franchisee-story-2730168" target="_blank" rel="nofollow">ASP Frisco’s team page</a> lists Hunter as service manager, underscoring the father-son dynamic that keeps the operation humming. “So it’s not solely pulling on my shoulders,” Davis said. “It’s a great feeling knowing that if I’m not here, the business is still operating 100%.”&nbsp;The local shop is built on fairly simple promises — responsive service, clear communication and a technician team that shows up ready to solve problems — but Davis also credits the franchise infrastructure. Early on, he leaned on ASP’s training and operating playbook, including the brand’s technology that standardizes scheduling and customer updates. “I chose ASP because they had high standards, are technology-focused, and I didn’t want to reinvent the wheel,” he said when the Frisco location opened. “The system has already been tested by over a hundred owners, and I wanted to hit the ground running.”&nbsp;Davis’ story has resonated beyond North Texas. ASP’s parent company,&nbsp;<a href="https://www.authoritybrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frisco-franchisee-story-2730168" target="_blank" rel="nofollow">Authority Brands</a>, has&nbsp;<a href="https://www.youtube.com/watch?v=j3l2-xKJKb8&utm_source=1851franchise.com&utm_medium=article&utm_campaign=frisco-franchisee-story-2730168" target="_blank" rel="nofollow">spotlighted his journey</a>, including how franchise structure helped him move from grinding through daily tasks to running a company with leverage — the precise balance he went looking for when he left corporate life.&nbsp;What’s next is both practical and personal. On the practical side, Davis is focused on the fundamentals he outlined — clean books, clear metrics, consistent execution — the quiet work that keeps a service business healthy. On the personal side, he’s thinking in decades, not quarters. “It’s allowing me to leave a legacy to give something to my son when I’m done, on a personal as well as a business level,” he said. With Hunter leading the service, Davis can step back when needed. “So more time for family, travel a little bit more. In corporate America, you couldn’t do this, but as an owner, I mean, this is great stuff. I love it.”Davis still talks to customers and vendors, still jumps in where he’s needed. But the goal he set when he chose ASP — a durable, family-run business that serves its community and outlasts any one person — is taking shape in Frisco. If you ask him why it works, he’ll tell you plainly: build a team, follow the system, mind your numbers, and keep your eyes on what matters after the long days. The business is better for it. So is the life around it.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/america-swimming-pool">https://1851franchise.com/america-swimming-pool</a>.

Joel Davis and Son Build ASP Franchise in Frisco, Texas

1851 Franchise

Davis left a corporate career in telecom and engineering to partner with his son Hunter and build a thriving pool-service business under ASP's franchise system.

This brand page has been paid for by AMERICA'S SWIMMING POOL. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

A Father-Son Team Builds an ASP Franchise in Frisco, Texas

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America's Swimming Pool Franchise - Justin and Kimberly Retzlaff - 1851 Franchise

How Justin and Kimberly Retzlaff Built an America’s Swimming Pool Co. Franchise and a Routine That Works

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COLUMBIA, Md. —&nbsp;<a href="https://www.aspfranchising.com/">America’s Swimming Pool Company,</a> a residential pool services franchise part of&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands,</a> closed out 2025 by signing 15 franchise deals that added 32 territories during the year. Growth came as the brand expanded its footprint into nine new states, including Arizona, Florida, Louisiana, Missouri, North Carolina, Ohio, Oklahoma, Tennessee and Texas, further strengthening its national presence.“2025 was a strong year for America’s Swimming Pool Company because we remained focused on sustainable growth and giving franchise owners the tools and support they need to achieve their goals,” said&nbsp;<a href="https://www.linkedin.com/in/jimmie-meece-63725262/">Jimmie Meece</a>, Brand President of&nbsp;<a href="https://1851franchise.com/america-swimming-pool">America’s Swimming Pool Company.</a> “The addition of 32 territories across nine states shows the strength of our model and the demand we’re seeing for professional pool services as we head into 2026.”During the year, the brand also continued to invest in additional franchisee support while expanding its new construction revenue stream, providing owners with another long-term growth opportunity alongside recurring cleaning, maintenance, repair, and renovation services.Looking ahead, America’s Swimming Pool Company has identified several priority markets for expansion in 2026. These include Cleveland, Cincinnati, Columbus, and Akron in Ohio; Boston, Massachusetts; Greenwood, Indiana; Bucks County, Pennsylvania; Denver, Colorado; Phoenix, Arizona; Wellington, Florida; Olathe, Kansas; and Omaha, Nebraska as the brand looks to place new franchise owners in areas with strong demand and long-term potential.The brand’s momentum continues into 2026 with multiple industry recognitions. America’s Swimming Pool Company ranked No. 160 on&nbsp;<a href="https://www.entrepreneur.com/franchise500?type=multisearch&amp;data1=randomize:false,rankId:f500&amp;sort=f500&amp;sortMethod=global&amp;globalLimit=25">Entrepreneur’s 2026 Franchise 500® list</a>, released in January 2026, and was recognized as No. 37 on Entrepreneur’s 2025 Top Franchises for Veterans list. The brand also placed No. 310 on the Franchise Times Top 400 and received a Game Changers Award from Franchise Dictionary Magazine.In 2026, America’s Swimming Pool Company will continue its strategic expansion in high-demand markets while empowering franchise owners with the services, support and infrastructure needed to build durable, multi-revenue businesses.About America’s Swimming Pool CompanyAmerica's Swimming Pool Co. is the largest swimming pool cleaning, repair, and renovation franchise in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers more than 400 cities in 22 states across the nation. For more information on ASP's swimming pool franchise opportunities, click here. For more information on ASP - America's Swimming Pool Co. Company, visit the website.&nbsp;

The pool cleaning and maintenance franchise added 32 territories in 2025 and continued building its new construction service offering.

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<a href="https://www.aspfranchising.com/">America’s Swimming Pool Company</a> has built one of the most comprehensive training and support ecosystems in the pool care industry — one that empowers new franchisees from day one with hands-on education, business coaching, and access to evolving technologies that drive long-term growth.According to&nbsp;<a href="https://www.linkedin.com/in/david-montanez-66015a19">David Montanez</a>, vice president of franchise development, every franchisee’s journey begins with an intensive, multi-phase training process designed to build both business acumen and technical confidence.“We offer six weeks of coaching, and this is all before you even come to our on-site Pool School training program,” Montanez said. “The minute you sign your agreement, the first thing that happens is you get homework to prepare you for Pool School. It’s in Macon, Georgia, and there are seven different swimming pools in operation — saltwater, freshwater and more — so you can get hands-on experience with servicing the primary issues.”Montanez says the&nbsp;<a href="https://1851franchise.com/america-swimming-pool/info">America's Swimming Pool Co.</a> training program follows the mantra “from green to clean in two days.”“Our team shows every one of the franchisees how to do that, and then at the end, they even show how to install a pool and how it gets lifted out of the dirt and put back in,” he said. “There’s a tremendous amount of work that’s done at Pool School.”<h2>Coaching for Growth From the Start</h2>Montanez says the first six weeks after signing the franchise agreement focus on fundamentals. “The six-week period is where we walk you through the financials, business development and marketing,” he said. “We want franchisees to have the business basics. We have reasons behind everything we do — it ties the whole process together.”That approach ensures new owners aren’t just learning how to clean or repair pools; they’re also learning how to run a business efficiently, manage finances and build local brand awareness before ever opening their doors.After Pool School, franchisees continue with local coaching to help them set up their business and start operations successfully.“Once you return home, you start getting local coaching,” Montanez said. “That helps you set up your business and also build your local network. The coaching goes from the day you sign the agreement, through Pool School, and after opening day.”America’s Swimming Pool Co.’s system is built to ensure&nbsp;<a href="https://1851franchise.com/america-swimming-pool/americas-swimming-pool-asp-franchise-joel-davis-frisco-texas-2730168">franchisees</a> never feel isolated. The training campus in Macon is open year-round, with recurring monthly sessions and continuing education opportunities.“You can come back to Pool School anytime you want,” Montanez said. “Just make the appointment, and you can show up. We also have training done by our providers — if there’s a new pool pump coming in, for example, we can help franchisees with that.”<h2>Leveraging Technology To Elevate the Industry</h2>As the pool care industry becomes increasingly data-driven,&nbsp;<a href="https://1851franchise.com/america-swimming-pool/dive-into-a-profitable-future-5-reasons-to-invest-in-americas-swimming-pool-franchise-today-2730292#featured">America's Swimming Pool Co. ensures franchisees are at the forefront of innovation</a>.“The evolution of technology is going faster and faster,” Montanez said. “Everything from when a technician used to show up with a little glass vial to check the pH — all of that is being done today by technology. They can do it on site, get a sample and it helps keep the health of the pool. It also tells you how the filters are performing.”Through connected devices and sensors, franchisees can now monitor pool conditions remotely, tracking water chemistry, filter performance and more, allowing for proactive service and enhanced customer satisfaction.“We’re now monitoring the water and keeping track of pH levels remotely,” Montanez said.&nbsp;This use of smart technology not only improves service quality but also strengthens recurring revenue streams by helping franchisees manage more pools efficiently.<h2>Expanding Through New Service Lines</h2>The America’s Swimming Pool Co. business model is built on three pillars: service, maintenance and installation. New franchisees start with the essentials, maintaining and cleaning pools, while building experience and customer relationships. Over time, they can expand into more advanced offerings, such as renovations and installations.“Franchisees coming into the business shouldn’t put in a new pool on day one,” Montanez said. “But they should ensure they’re maintaining pools for customers. Demand is what drives the services you provide. Customer needs have changed, whether it be cost or space. We now have pools with electro-cleaners, where they get energized as they go through and take care of the bacteria. You’re also getting sensors that evaluate water pressure. All of these technologies are helping our franchisees — not replacing them.”Montanez notes that for franchisees who have established a strong maintenance base, expanding into renovations and new construction represents a significant opportunity for growth and increased profitability. These high-ticket services, while less frequent than routine maintenance, allow owners to diversify their revenue streams, capture a larger share of the local market, and potentially mitigate the impact of seasonality by offering larger-scale projects that can span multiple months.&nbsp;ASP provides the guidance and support necessary for franchisees to transition successfully into these advanced service lines as they build experience and confidence in the system.<h2>A Booming Industry Backed by an Established System</h2>With more than 10 million pools nationwide and only half serviced by professionals, America’s Swimming Pool Co. continues to lead a&nbsp;<a href="https://1851franchise.com/america-swimming-pool/americas-swimming-pool-company-franchise-growth-2730453#featured">$15 billion industry ripe for growth</a>. The brand’s hands-on training and comprehensive support make it a top choice for entrepreneurs looking to enter a scalable, recession-resistant business.As Montanez sums it up, America’s Swimming Pool Co.’s growth formula is simple: empower franchisees through knowledge, technology and community.“We tie the whole process together, from financials and marketing to operations and technology,” he said. “That’s what sets our franchisees up for long-term growth.”To find out more information on costs to buy this franchise, visit<a href="https://1851franchise.com/america-swimming-pool">&nbsp;1851franchise.com/america-swimming-pool</a>.

ASP provides extensive support to its franchisees in order to foster long-term growth and momentum in the booming pool care industry.

How America’s Swimming Pool Co. Supports Franchisees With Coaching, Technology, and New Service Lines

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A Father-Son Team Builds an ASP Franchise in Frisco, Texas

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