America's Swimming Pool

When&nbsp;<a href="https://www.linkedin.com/in/joel-davis-645b581/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frisco-franchisee-story-2730168" target="_blank" rel="nofollow">Joel Davis</a> left a long career in telecommunications and engineering, he wasn’t chasing a hobby. He was looking for a system he could trust, a brand with standards and technology that would let him build something durable for his family. He found it in&nbsp;<a href="https://www.aspfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frisco-franchisee-story-2730168" target="_blank" rel="nofollow">America’s Swimming Pool Company</a>, opening&nbsp;<a href="https://www.asppoolco.com/frisco/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frisco-franchisee-story-2730168" target="_blank" rel="nofollow">ASP’s location in Frisco, Texas</a>, in 2019.&nbsp;Davis’ pivot away from corporate life was deliberate. After years with major carriers and “climbing the ladder,” he started exploring small-business ownership, even launching a frozen-yogurt venture before deciding he “wanted more.” He sampled the industry with a competing pool company, then moved to&nbsp;<a href="https://1851franchise.com/america-swimming-pool/info">ASP</a> because of the company’s polish, high expectations, and industry-specific tech stack. The draw, he said then, was an established system and mentorship that would help him serve customers the right way from day one.&nbsp;Frisco proved a smart bet. Davis’ franchise opened as the city surged with corporate relocations and residential growth. The local factors that made headlines — from new employers to a strong rate of homeownership — have also been tailwinds for pool service demand.&nbsp;What makes the business work for Davis today is the shift from doing every task himself to leading people and processes. “Today, I work on my business, not necessarily in it every day,” he said. “So for me, day-to-day operations is making sure my books are straight, looking at my numbers, making sure I’m meeting my own personal goals, working with my business coach here at ASP, talking to customers, talking to vendors, anybody and everybody that we can do business with, as well as just managing the day-to-day operations with my teams and making sure they’re getting everything covered.”That perspective was earned the hard way. “In the beginning, you wear multiple hats, from taking out the garbage to cleaning pools, to doing sales calls, to doing renovation calls,” Davis said. “It’s stressful, but at the end of the day, you look back and you’re building your business.” The workload still flexes — “Some days, I’ll put in 12, 13 hours. Other days, I may put in less,” — but it now reflects the discretion he wanted. “All depends on what I need to get done and so forth, but there’s more freedom as an owner because now I’m running the business. I’m not working in it. I can do more.”Family is woven into that evolution. Davis’ son, Hunter, joined at launch and “today he is my service manager, takes care of all the service work.”&nbsp;<a href="https://www.asppoolco.com/frisco/about-us/meet-our-team/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frisco-franchisee-story-2730168" target="_blank" rel="nofollow">ASP Frisco’s team page</a> lists Hunter as service manager, underscoring the father-son dynamic that keeps the operation humming. “So it’s not solely pulling on my shoulders,” Davis said. “It’s a great feeling knowing that if I’m not here, the business is still operating 100%.”&nbsp;The local shop is built on fairly simple promises — responsive service, clear communication and a technician team that shows up ready to solve problems — but Davis also credits the franchise infrastructure. Early on, he leaned on ASP’s training and operating playbook, including the brand’s technology that standardizes scheduling and customer updates. “I chose ASP because they had high standards, are technology-focused, and I didn’t want to reinvent the wheel,” he said when the Frisco location opened. “The system has already been tested by over a hundred owners, and I wanted to hit the ground running.”&nbsp;Davis’ story has resonated beyond North Texas. ASP’s parent company,&nbsp;<a href="https://www.authoritybrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=frisco-franchisee-story-2730168" target="_blank" rel="nofollow">Authority Brands</a>, has&nbsp;<a href="https://www.youtube.com/watch?v=j3l2-xKJKb8&utm_source=1851franchise.com&utm_medium=article&utm_campaign=frisco-franchisee-story-2730168" target="_blank" rel="nofollow">spotlighted his journey</a>, including how franchise structure helped him move from grinding through daily tasks to running a company with leverage — the precise balance he went looking for when he left corporate life.&nbsp;What’s next is both practical and personal. On the practical side, Davis is focused on the fundamentals he outlined — clean books, clear metrics, consistent execution — the quiet work that keeps a service business healthy. On the personal side, he’s thinking in decades, not quarters. “It’s allowing me to leave a legacy to give something to my son when I’m done, on a personal as well as a business level,” he said. With Hunter leading the service, Davis can step back when needed. “So more time for family, travel a little bit more. In corporate America, you couldn’t do this, but as an owner, I mean, this is great stuff. I love it.”Davis still talks to customers and vendors, still jumps in where he’s needed. But the goal he set when he chose ASP — a durable, family-run business that serves its community and outlasts any one person — is taking shape in Frisco. If you ask him why it works, he’ll tell you plainly: build a team, follow the system, mind your numbers, and keep your eyes on what matters after the long days. The business is better for it. So is the life around it.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/america-swimming-pool">https://1851franchise.com/america-swimming-pool</a>.

Joel Davis and Son Build ASP Franchise in Frisco, Texas

1851 Franchise

Davis left a corporate career in telecom and engineering to partner with his son Hunter and build a thriving pool-service business under ASP's franchise system.

This brand page has been paid for by AMERICA'S SWIMMING POOL. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

A Father-Son Team Builds an ASP Franchise in Frisco, Texas

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collaboration.For&nbsp;<a href="https://www.linkedin.com/in/kelawson/">Kevin Lawson</a>, the idea of owning a franchise had been sitting in the back of his mind for years.After decades in sales, including roles in the technology sector and later in the oil business with HF Sinclair, Kevin had long been interested in business ownership. The timing never quite lined up until his son,&nbsp;<a href="https://www.linkedin.com/in/ben-lawson-41aa97267/">Ben</a>, graduated from college and entered the workforce in the oil and gas industry.“My wife and I were talking about how fun it would be if we had a family business or something of that nature,” Kevin said. “We kept talking about it and thought, why not start a franchise and have him run it, then be mentors and guide him through what it takes to do that?”That conversation eventually led Kevin and Ben to&nbsp;<a href="https://www.aspfranchising.com/">America’s Swimming Pool Co.</a>, an&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands</a> company that provides swimming pool maintenance, repair, renovation, cleaning services and new construction. The father-and-son team now operates the brand’s&nbsp;<a href="https://www.asppoolco.com/northwestoklahomacity/">northwest Oklahoma City franchise</a>, and while the location is still new, their plans for the business already go well beyond pool service.For Kevin, the business represents an opportunity to build something with his family while creating a foundation that can eventually support the next generation.<h2>From Competitive Sports to Pool Operations</h2>Before stepping into the family business full-time, Ben followed a much different path.A standout athlete growing up, Ben held football and baseball records at his high school and went on to play baseball in college during the challenging COVID-era recruiting landscape. After graduating, he worked repairing engines for natural gas compression systems in the oil and gas industry, a role that demanded long hours, technical problem-solving and a strong work ethic.Those experiences now carry over into the day-to-day realities of running an&nbsp;<a href="https://1851franchise.com/america-swimming-pool/info">America's Swimming Pool Co.</a> franchise, where Ben handles much of the operational side of the business, including quoting, cleaning, service and repair work.Kevin said one of the biggest things he has noticed about Ben is his persistence when facing difficult problems in the field.“I told him the other day when he was having a problem with a heater he was installing, and it took him multiple hours to finally get it done, that the thing I loved about it was the fact that he never gave up,” Kevin said. “He will stay on it. I would be like, ‘I’m done. I’m going to shoot it and go down the road.’ But for him, that is one thing that has impressed me and been fun to watch.”That competitive mindset, developed over years of athletics, continues to shape how Ben approaches the business today. “Sports is something where, if you’re going to excel at it, you have to overcome and be resilient because sports is definitely challenging,” Kevin said.<h2>Building a Business Around Family</h2>Although Kevin still works full-time in the oil industry, the America’s Swimming Pool Co. business has quickly become a true family operation.Kevin focuses heavily on sales, relationship-building and mentoring, while Ben oversees much of the operational work in the field. Kevin’s wife, Ashlee, who works professionally as a bookkeeper, helps manage back-office operations for the business. Ben’s fiancée, who recently earned her degree in marketing, is also expected to become involved as the business grows.Their different personalities have strengthened the partnership. Kevin brings decades of sales experience and a comfort with ambiguity, while Ben is more process-driven and technically focused.“In sales, where I’ve spent my whole life, I would consider myself the gray area,” Kevin said. “I’m always trying to make lemonade out of lemons. My son is definitely more black-and-white, and he likes the operations a lot more than I do. He likes the details and the intricacies.”Kevin naturally focuses on conversations, networking and growing the business, while Ben prefers the technical side, where repairs, equipment and day-to-day service work require patience and precision.“That’s where we complement each other,” Kevin said. “We let our differences help us be a better team.”<h2>A Long-Term Vision Beyond Business</h2>For Kevin and Ben, the franchise is about more than creating another revenue stream. Kevin said the business has already brought the family closer together in ways he did not necessarily expect.“In all honesty, my daughter and I could talk every single day and be great. My son and I could go two weeks and not talk,” Kevin said. “But now that we have the pool business, it’s three, four, five, 10 times a day, and it’s so awesome. I think it’s bringing the family closer together, and we’re excited about that.”The family also sees the business as an opportunity to mentor younger generations while building something that can eventually outlast Kevin’s own career in oil sales. Though Kevin does not currently plan to step away from his full-time role immediately, he hopes the business can continue growing over the next several years while creating long-term opportunities for Ben and the rest of the family.The bigger goal, Kevin said, is to build a business centered around strong values, mentorship and relationships.“This business is for a bigger purpose,” Kevin said. “We are God-focused with our family, and we really want to put an emphasis on that versus just a financial thing. We want to make it long term. We want to do what’s right.”For more information on franchising with America’s Swimming Pool Co., please visit&nbsp;<a href="https://1851franchise.com/america-swimming-pool">https://1851franchise.com/america-swimming-pool</a>.

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After years in oil sales, Kevin Lawson teamed up with his son, Ben, a former college athlete, to launch an ASP franchise that has already become a daily family collaboration.

Father-and-Son Team Kevin and Ben Lawson Build a Family Future With America’s Swimming Pool Co.

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