Franchise News
Even with a 4 percent decline in people who plan to celebrate Valentine’s Day, Americans are spending more than ever on chocolates, flowers, and jewelry.
In a recent survey conducted by the National Retail Federation, 51 percent of Americans said they plan to celebrate Valentine’s Day in 2019, a 4 percent decline from last year. But despite a dwindling enthusiasm for the holiday of love, Americans are expected to spend a record-breaking $20.7 billion on Valentine’s Day this year, averaging out to about $160 per person.
Business Insider published a video analyzing the NRF’s findings, which estimated Americans will spend $3.9 billion on jewelry and $3.5 billion on an evening out, along with staggering amounts on chocolate, flowers and even greeting cards. Regardless of the reported decline in celebration, it's clear retail and restaurant brands are still feeling the love.
Read the full Business Insider article here.
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About the Author
Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
