1851

What started as filling a gap in an inflated housing market, quickly grew into what could be one of the fastest growing franchises in the home improvement space ever. Launched in 2019, Anchored Tiny Homes began as a family business that grew from a place of entrepreneurial spirit and pure demand. That entrepreneurial hustle and demand drove a fast climb. According to the brand’s 2023 FDD, its 10 corporate territories secured nearly $50 million ($49,380,188 to be exact) in gross sales in 2022.&nbsp;“There are times in a culture where, if you can join something early on, you can make a massive impact and make a lot of money. I think we’re early on enough both in the industry and as a company that there will be opportunity in various markets nationwide,” said&nbsp;<a href="https://www.linkedin.com/in/coltonpaulhus/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=anchored-tiny-homes-positioned-to-take-over-the-tiny-home-industry-adu-with-corporate-location-reaching-492m-in-2022-2722438" target="_blank" rel="nofollow">Colton Paulhus</a>, the brand’s co-founder and CEO Paulhus said. “We’re just on the ground floor of ADUs solving the housing crisis. Multiple states are approving them on a statewide level, and as we expand through franchising, we’re going to sell out markets and become&nbsp;the name for tiny homes nationwide.“In the past few years, we’ve shifted from tiny homes on wheels to ADUs to better support our mission of helping people become financially free, keeping families close and making housing options available for more Americans.”In the first quarter of 2023, homes nationwide sold for an average of&nbsp;<a href="https://fred.stlouisfed.org/series/MSPUS?utm_source=1851franchise.com&utm_medium=article&utm_campaign=anchored-tiny-homes-positioned-to-take-over-the-tiny-home-industry-adu-with-corporate-location-reaching-492m-in-2022-2722438" target="_blank" rel="nofollow">$436,800</a>, with costs skyrocketing for larger, newer homes and in higher-demand markets. As prices continue to rise, inventory remains an issue, with&nbsp;<a href="https://www.cnn.com/2023/03/08/homes/housing-shortage/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=anchored-tiny-homes-positioned-to-take-over-the-tiny-home-industry-adu-with-corporate-location-reaching-492m-in-2022-2722438" target="_blank" rel="nofollow">CNN reporting</a> that the U.S. housing market is short by over six million homes. With aging parents seeking to downsize and recent college graduates in need of a place to live, tiny homes, specifically those constructed as accessory dwelling units (ADUs), have grown to be a key player in pushing back against supply and pricing challenges.<h4>Entrepreneurs battle through to find untapped franchise market&nbsp;</h4>Much like those who will become franchise owners with Anchored TIny Homes,&nbsp;<a href="https://www.linkedin.com/in/coltonpaulhus/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=anchored-tiny-homes-positioned-to-take-over-the-tiny-home-industry-adu-with-corporate-location-reaching-492m-in-2022-2722438" target="_blank" rel="nofollow">Paulhus</a> was born to be a business owner – he just had to figure out his path.&nbsp;After college graduation, Paulhus worked in the insurance space.“I actually got an insurance job,” he said. “But I felt this itch to try something — to get in the game of entrepreneurship.”After launching a mobile app, pivoting to a clothing line, starting a water bottle company and founding a marketing agency, Paulhus still found himself seeking more, searching for the business model that would truly fulfill him.&nbsp;In 2019, Paulhus noticed an ad on Facebook Marketplace for a tiny home on wheels and approached his father, a construction industry veteran, about the possibility of building their own. After making his own post, Paulhus received hundreds of inquiries, and he and his father sold their first tiny home for $82,000.“We’re made up of two generations of builders and are a family-owned and operated business,” he explained. “After 30 years of servicing the northern California community, we decided to take on the tiny home market in an effort to do our part.”Through Anchored Tiny Homes, Colton Paulhus, his father Scott and brother Austin are on a mission to positively impact the earth as well as the lives of those they serve and work with.<h4>Why Anchored Tiny Homes?</h4>As the first franchisor in the industry, Anchored Tiny Homes is positioned to take off, quickly becoming a national leader in ADU construction.&nbsp;The business model is simple. When franchisees invest with Anchored Tiny Homes, they receive expert support to guide them through the process as they work to sell tiny homes, secure general contractors and project manage build-out in their unique markets.&nbsp;In addition to a proven business model and robust guide to building an ADU, Anchored Tiny Homes’ corporate team of experts fully manages marketing and appointments for local owners, meaning franchisees can focus even more intently on closing the deal.“At the corporate level, we’re taking care of all of the franchisees’ lead generation and marketing. We qualify the leads and book appointments for them,” Paulhus explained. “That’s what’s so special about us. We know how to market, identify and qualify potential customers, and we can teach franchisees the rest.”Further, because the brand’s leadership has decades of firsthand experience in the construction space, it can provide detailed support and guidance for franchisees as they work to select the local general contractors that will complete a project once sold.“We can’t interface with the contractors for the franchisees, but we can give them the information and guidance they need to choose the best builder and ensure the project is completed in a satisfactory manner,” he added.The beauty of the Anchored Tiny Homes business, and the larger ADU market, lies in the fact that franchisees need not close hundreds of deals daily. The franchisor has developed a relatively low-cost model, with an initial investment that ranges from $161,250 to $287,000, and offering the potential to make millions.“The earning potential on each individual product is huge,” Paulhus said. “You don’t have to make a lot of burger sales to get a high sales number. If the franchisee can figure out how to sell the product, which we provide support for, the growth potential is huge.”<h4>The Potential Available to Those Who Get In Early</h4>Due to the current state of the housing market, many recent college graduates find themselves looking to move back home, and aging parents who are in need of a downsize are unable to purchase a smaller house independently or pay for monthly assisted living. In many cases, these individuals find themselves weighing the possibilities of a new home, which can easily cost half a million or more, or some alternative living arrangements, like an accessory dwelling unit.In many cases, an ADU provides an ideal solution, allowing the family to reunite on a single piece of property while maintaining affordability, privacy and independence.“As consumers become more aware of the value of ADUs, Anchored Tiny Homes franchisees will be the first movers in their markets to specialize in the product,” Paulhus said. “They will be prepared to tap into pent-up demand and begin to make sales within the first few weeks of launch.”<h4>The Future of Anchored Tiny Homes</h4>Looking to the future, Paulhus says Anchored Tiny Homes seeks to award 25 territories in 2023. With multiple territories already in the works, the franchisor continues to focus on establishing itself in major metros.“We’re pretty open to markets nationwide; the need is pervasive almost everywhere,” Paulhus said. “However, we’re aware that the major metros host an even higher demand. Places like Southern California, Oregon, Washington, Texas, Florida, New York and New Jersey have already proven to be promising.”The franchisor also encourages prospective business owners in states that have already passed wide-reaching ADU-approval legislation to inquire.Anchored Tiny Homes franchisees need not have extensive backgrounds in construction. Within the business, there are four primary buckets: sales, design, permitting and construction. Paulhus explained that, with the help of the corporate team, the franchisee conducts sales, and the remaining steps are outsourced.&nbsp;“The primary trait we’re looking for in franchisees is a hunger to make a difference. We need someone who is genuinely passionate about solving the housing crisis, not just an investor who came across some money and is looking to distribute it somewhere,” he said. “Our values are all about faith, family and solving the housing challenge, and we seek to treat our employees, partners and customers like members of our ever-growing family.”

Anchored Tiny Homes Positioned to Take Over the Tiny Home Industry (ADU), with Corporate Location Reaching $49.2m in 2022

1851 Franchise

The franchisor leverages demand for affordable housing, providing franchisees with full backend support of marketing, operations, hiring and construction.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

anchored-tiny-homes-positioned-to-take-over-the-tiny-home-industry-adu-with-corporate-location-reaching-492m-in-2022

Seniors Helping Seniors®

Photo of two people sitting together, holding mugs, smiling at each other

Seniors Helping Seniors® In-Home Care Services Expands to St. George, UT

seniors-helping-seniors-in-home-care-services-expands-to-st-george-ut

Mosquito Hunters

Design with Mosquito Hunters, Pest Hunters, and Humbug Holiday Lighting branded vehicle

Scaling the Rockies: Brad Goins’ Remote Success With Pest Hunters-Mosquito Hunters-Humbug Holiday Lighting in Colorado

remote-franchise-ownership-success-pest-hunters-mosquito-hunters-humbug-lighting

TWO MEN AND A TRUCK

TWO MEN AND A TRUCK® and TWO MEN AND A JUNK TRUCK® Celebrate Franchise Success at Annual Conference

two-men-and-a-truck-and-two-men-and-a-junk-truck-celebrate-franchise-success-at-annual-conference

USA Ninja Challenge

How Dale Grant Used Three Decades of Gymnastics Expertise to Build USA Ninja Challenge

how-dale-grant-used-three-decades-of-gymnastics-expertise-to-build-usa-ninja-challenge

Preservan

Preservan Celebrates First-Ever BrightPath Gathering: Lighting the Way for Community and Sustainability

preservan-celebrates-first-ever-brightpath-gathering-lighting-the-way-for-community-and-sustainability

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Yum! Brands CEO David Gibbs To Retire in 2026 After 36 Years With the Company

yum-brands-ceo-david-gibbs-to-retire-in-2026-after-36-years-with-the-company

Hooters Bankruptcy - Chapter 11 - April 2025 - 1851 Franchise

Hooters Files for Bankruptcy, Sells Restaurants to Franchisee Group

hooters-bankruptcy-chapter-11-april-2025

Fly Dance Fitness Expands With First Franchise Location in Georgia

fly-dance-fitness-franchise-expansion

&pizza - Fast-Casual Pizza Chain Begins Franchising - 1851 Franchise

&pizza Embraces Franchising To Fuel Bold New Growth Strategy

andpizza-franchising-ceo-mike-burns

CFOs See Recession as Likely in ’25; Why Now Is the Time To Water the Franchise Buyer Seeds

cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds

Franchise Deep Dive: Studio Pilates Franchise Costs, Fees, Profit and Data

franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data

Franchise Deep Dive: The UPS Store Franchise Costs, Fees, Profit, and Data

franchise-deep-dive-the-ups-store-franchise-costs-fees-profit-and-data

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

SoBol’s President and COO Shares Growth Journey and Franchise Vision

sobols-president-and-coo-shares-growth-journey-and-franchise-vision

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

The Top Quick Service Restaurant Franchises for 2025

the-top-quick-service-restaurant-franchises

Top 25 Emerging Restaurant Franchises - 1851 Franchise

Top 25 Emerging Restaurant Concepts to Consider in 2025

top-emerging-restaurant-concepts-to-consider

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

Anchored Tiny Homes Positioned to Take Over the Tiny Home Industry (ADU), with Corporate Location Reaching $49.2m in 2022

MORE STORIES LIKE THIS