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Why Anchored Tiny Homes Offers an Attractive Franchise Opportunity for Real Estate Professionals

The tiny home builder franchise serves as a complementary business for real estate professionals looking to make a change in the rocky home-buying market.

By Morgan Wood1851 Franchise Contributor
SPONSOREDUpdated 7:07AM 04/08/24

Anchored Tiny Homes, the growing tiny home builder franchise, has established over 60 units across the nation as it works to solve the housing crisis. Because the franchise has built a strong business model and empowers franchisees to outsource most of the practical work to industry professionals, the most important traits franchisees bring to the table are a passion for the mission and a drive to focus on sales and development. However, for some owners, a background in real estate can be a helpful starting point.

“If you talk to most real estate agents, they will tell you that they got into real estate because they want to help other people,” said Karen Campbell, who owns Anchored Tiny Homes of Dallas Fort Worth with her husband Rich. “Whether it’s their first home, moving into a bigger home because their family’s growing or downsizing because their adult children have moved out, they want to help people realize their dream of home ownership. There are a lot of similarities that really tie into that with Anchored Tiny Homes.”

Karen and Rich decided to pursue ownership with Anchored Tiny Homes after seeing their own children struggle with the housing market. In the span of about four years, the Texas market shifted from relatively affordable for a 25-year-old starting their career and looking to move out on their own to absolutely unattainable for a younger sibling in the same position. With Anchored Tiny Homes, this can be a possibility again.

Karen explained that she has had a real estate license for close to two decades, but she worked a corporate job during that time and most of her real estate work was simply to help friends and family in their home ownership journeys. Rich is an engineer by trade and has owned his own construction company in the past, so the pair’s expertise converges well to give them a better understanding of the accessory dwelling unit (ADU) building process.

“It helps to understand the process. In real estate, Karen sits down to learn who they are, what their hot buttons are and what their needs are,” said Rich. “You’re not just selling them something; you’re understanding what their life is. What we do fits into that because it’s hard to eliminate problems for people if you don’t know what those problems are.”

With a deep understanding of real estate and construction, Karen and Rich bring even more knowledge about the intricacies of the process and can identify (and prevent) potential issues before they pop up. This understanding allows them to find the best solution for their customers, and Anchored Tiny Homes makes that experience even more personalized.

“Before, we would hear all of their needs and go, ‘Well, let’s go find it,’” added Rich. “Now, we can just say, ‘Okay, I’m going to build that for you.’”

“Real estate is about transition periods in life, and that’s what we’re doing with Anchored Tiny Homes,” said Karen. “We’re helping homeowners across America, whether they’re looking to earn more money with an investment property, bring family closer or have more space for their existing family. To do that in a way that is affordable and offers a quality solution that fits customers’ needs was a no-brainer for us.”

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