Franchise News
Approximately 25% of Americans Will Use Snapchat in 2018
Despite a decline in daily users in Q2, an eMarketer report reveals Snapchat saw a 7.1 percent increase in monthly users from 2017.
This year, 84.8 million Americans—roughly a quarter of the population—will use Snapchat, according to a report by eMarketer. While Facebook and Twitter will see monthly user counts rise just 0.9 percent this year, the number of Snapchat monthly users is up 7.1 percent from 2017 and is expected to rise in 2019, the report estimates. Snapchat's user count increase is second only to Instagram, which saw a 13.1 percent increase from 2017.
The platform is still the most popular social network among teens, continuing to add users ages 12 to 17, while Facebook is losing users in that cohort. eMarketer also noted Snapchat and Instagram will gain the same amount of new users (1.8 million) this year under the age of 25, which it attributed to the popularity of story features on both platforms.
Read the full report here.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
