As LaundroLab Looks To Surpass 100 Licenses Awarded, Its High-Power Corporate Team Is Growing

LaundroLab, the elevated laundromat franchise, began franchising in 2021. After experiencing a strong launch, the brand has continued expansion efforts as it works to exceed 100 licenses awarded by the end of 2022. Driving these efforts even further are the recent additions to the LaundroLab corporate team: COO David Reeves, Director of Finance & Accounting Jason Carache and New Store Opening Project Manager Keith Martinez.

“There’s no dominant player in our space, and we’ve had some early traction,” said Dan D’Aquisto, Co-founder and President of LaundroLab. “As we continue to realize our goals, having these three experts on board will allow us to supercharge our growth by providing even stronger, more thorough support to the franchise network.”

As the brand is still in its early growth stages, it has ensured that growth steps will lead to healthy, sustainable expansion by building a strong network of corporate support employees, professional partnerships and robust ongoing support for franchisees.

The most recent additions to the team are yet another aspect of franchisee support and corporate stability that will empower LaundroLab’s long-term goals.

Dave Reeves Is Excited To Create a “Magical Moment”

Reeves is an operations professional that has worked for companies like Amazon and GoPuff during their early stages of growth. After finding LaundroLab in a similar stage, Reeves was excited to join the team and support a growth trajectory similar to what he’s experienced in the past.

“I decided to do it again. It’s exciting to be at the forefront of something that is going to be magic. LaundroLab is something that the industry needs, and it’s something that people need,” he said. “As much as I love to build, I also like to disrupt. I’m looking forward to the journey ahead of us as we work toward that magical end goal.”

Reeves added that his personal mission is to create magic for customers. In the case of a franchising model, this mission encompasses two main directions — franchisees and unit-level customers. In a sense, franchisees are the franchisor's customers, and unit-level customers are clients of the franchisee.

Through operational excellence, Reeves can partner with the corporate team and empower franchisees in a way that will encourage strong continued growth as the brand brings something unseen to the industry.

Jason Carache Will Streamline Financial Needs

With nearly a decade of experience in financial planning and analysis, Carache had spent time at larger organizations like PepsiCo forecasting sales, supporting marketing programs and developing budgets. He began to feel a pull toward smaller business models and happened to reunite with college friends Alex Smereczniak and Beck Miller, CEO and Director of Franchise Operations at LaundroLab, respectively. After some conversations about the brand and its mission, Carache decided to join the team.

“There are multiple functions that, ideally, a finance professional would be handling. That has been my goal — what are the areas that members of this organization have had to bootstrap previously?” Carache said. “Now that we’re getting a bit more specialized, what can I take off the business and handle myself to ensure it's all flowing properly?”

Lifting these responsibilities from other team members will not only allow them to focus more closely on their primary responsibilities but will also bring an eye for finance into the equation, ensuring that things like labor projections, bookkeeping and taxes are done as accurately and efficiently as possible.

“Especially as we expand to more and more franchise locations, we’re going to need a dedicated resource — me — for things like revenue management, investments in technology and targeted marketing,” he added. “We want to make sure that we set these first 10–15 franchisees up for extreme success and support them in any way we can to help them move to growing their next location or being most efficient with the one they have.”

Keith Martinez Is Excited To Contribute to the LaundroLab Team and Local Communities

Martinez has a varied professional background, having worked in community development, marketing, nonprofits, real estate, franchising and more. With this knowledge, personal history in entrepreneurship and a passion for community development, Martinez felt the LaundroLab team was a perfect place for him.

One of the primary differentiators of LaundroLab is its modernized model. Though laundromats are a necessary business, the industry as a whole has grown to have a reputation for dirty, poorly-lit facilities with machines that may or may not work. By updating its approaches and holding owners to higher standards, LaundroLab can provide higher-quality service that contributes to the community's needs.

“I love small business, and I see very much how communities are lifted up by small businesses — especially something like LaundroLab where giving back is such a key part of our ideals,” Martinez said. “The brand blends very well with my beliefs. I love to see that we’re providing a high-quality five-star service to communities that usually don’t get that type of service or treatment. That’s what gets me excited every day to see that we’re going in and working with these folks on building not just for business purposes but also a sort of community center.”

As New Store Opening Project Manager, Martinez collaborates with franchisees from the time they sign a franchise agreement to the time they open their doors, either providing the information directly or facilitating a connection with other corporate support members as they work to develop this entrepreneurial hub and community center.

A prospective LaundroLab owner needs $500k liquidity and a $1M minimum net worth. A new LaundroLab store can range from $1.1M to $1.7M, including equipment, buildout, franchise fee, working capital and more. For more franchising information, visit https://www.laundrolabfranchise.com/opportunity.