1851

In the two short years since fitness enthusiast and entrepreneur Rich Decker founded his <a href="https://awatfitfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=awatfit-rocks-the-fitness-industry-with-new-mobile-franchise-concept-2713493" target="_blank" rel="nofollow">mobile fitness concept, AWATfit </a>(All Weather All Terrain Fitness), the business has seen explosive success in its home market of Long Island, and that was before the coronavirus pandemic forced consumers to rethink how and where they exercise. Now, fitness-oriented entrepreneurs across the country have the opportunity to replicate Decker’s success for themselves with AWATfit’s new franchise model.AWATfit may be a young company, but Decker leveraged more than 30 years of experience in the industry to build the concept, and the business’s early success reflects a deliberate strategy to disrupt a stagnant fitness marketplace and grow fast.“I’ve done the brick-and-mortar thing, and I got sick of it,” Decker said. “The whole industry hasn’t changed in decades even though more people are working out than ever before. I saw a big opportunity there.”<a href="https://1851franchise.com/awatfit/awatfit-improve-mood-and-increase-energy-with-outdoor-workouts-anywhere-anytime-2713494#brand-latest-stories">AWATfit’s primary innovation is providing outdoor workouts for clients</a>, the demand for which Decker says unites just about everyone who has ever lifted a barbell.“Whether you’re a professional athlete or just trying to get some exercise in after work, the one thing that everyone hates about going to the gym is the environment —&nbsp;running in place, staring at walls, and now germs. When you exercise outdoors, your energy and mood increase automatically, but most people don’t have access to a full set of gym equipment outside.”AWATfit offers just that, bringing a fully loaded mobile gym built out of the back of a 20-foot pickup truck directly to clients, whether that’s at their homes, the beach, a playing field or anywhere else.&nbsp;And AWATfit is not a seasonal business. Decker says he’s worked with clients in as low as 12-degree weather. “It’s invigorating to exercise outdoors in the winter, and our clients are excited to have the opportunity,” Decker said.&nbsp;On top of providing an innovative, outdoor workout experience for clients, AWATfit’s trucks also provide profound benefits for Decker and any future AWATfit owners. By eliminating the brick-and-mortar element of gym ownership, AWATfit dramatically slashes overhead and organically expands the brand’s marketing footprint. Plus, franchise owners can be up and running within a month’s time.“I’ll be parked in a parking lot and people will take pictures of the truck,” Decker said. “It’s a billboard you can’t pay for. I’ve never had to spend millions on rent and advertising to promote this business. All I’ve got is a really cool website, a social media presence and a 20-foot truck.”&nbsp;AWATfit’s trucks are poised to “blow away the brick-and-mortar gym industry,” Decker says. “My youngest client is 10 years old, and my oldest is 86. That’s a range you are not going to see at traditional gyms. We can reach a larger client base because we come to them, and because our services are fully customizable.”Decker expects to have little trouble finding franchisees to take his business to new markets across the country. “I’m already fielding calls every day,” he said. “People want to know how they can get their own truck and start doing business.” And that’s not just in Long Island. Decker has already gotten inquiries from prospective owners as far away as Bogota, Columbia and Australia.&nbsp;“This is an incredibly attractive prospect for someone in the fitness industry who wants to own their own business,” Decker said. “There are a lot of fantastic trainers out there who don’t have a lot of management experience, and we’ve essentially packaged up a business for them so they can hit the ground running without taking a million classes or going through a giant learning curve.”Decker plans to make the most of that eager interest from prospective franchisees, aiming to onboard up to 1,000 new franchisees in markets like California, Colorado, Florida and Michigan. And because operational costs to run the business are so low, new franchisees can get started with a modest investment. After that, they’re taking ninety cents on the dollar.As for just who Decker is looking to bring on board, he says <a href="https://1851franchise.com/awatfit/the-ideal-awatfit-franchisee-loves-fitness-and-is-eager-to-leave-the-brick-and-mortar-world-behind-2713495#franchisee">the qualifications are simple</a>:“The ideal AWATfit franchisee is anybody who loves fitness and being around people,” he said. “There’s not much else to it. If you know your way around exercise equipment and you like to work with people, this is your shot at getting rich doing what you love to do.”To learn more about franchising with AWATfit, visit <a href="https://awatfitfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=awatfit-rocks-the-fitness-industry-with-new-mobile-franchise-concept-2713493" target="_blank" rel="nofollow">https://awatfitfranchise.com/.</a>

AWATfit Rocks the Fitness Industry With New Mobile Franchise Concept

1851 Franchise

The fast-growing fitness brand is ready to let new owners in on its explosive success.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

awatfit-rocks-the-fitness-industry-with-new-mobile-franchise-concept

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

BODY20 Franchise Costs, Fees, Profit and Data for 2025

body20-franchise-costs-fees-profit-and-data

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

AWATfit Rocks the Fitness Industry With New Mobile Franchise Concept

MORE STORIES LIKE THIS