Batteries Plus Bulbs’ Community-Driven Approach and Proprietary Products Continue to Bring in Returning Customers

Started in 1988, Batteries Plus Bulbs was the first brand to identify the growing need for battery replacement and specialty bulbs in an age of ever-changing technology. By 1992, the brand started expanding through franchising and currently operates more than 700 units. In 2014, Batteries Plus Bulbs began providing guests with smartphone and tablet repair services, keys and an extensive line of premium battery and bulb products with both commercial and retail applications.

As the nation’s leading holistic retailer of batteries, specialty light bulbs and phone repair services for both direct-to-consumer and commercial applications, Batteries Plus Bulbs is a prime example of how brick-and-mortar retail is succeeding in 2020.

A Local, Community-Driven Approach to Customer Service

Batteries Plus Bulbs continues to bring local customers back in a variety of ways. For one, when customers visit Batteries Plus Bulbs, they find an expert sales staff ready to answer any and all questions related to the latest industry trends and newest devices, including a wide range of batteries, bulbs, smart devices and more. 

Since Batteries Plus Bulbs franchisees are active within the communities they serve and are directly involved in their day-to-day needs, they have access to consumer data and can anticipate what their customers will need and when they will need it. The brand’s stores also keep extended hours and are open on weekends, which greatly helps with emergencies that require immediate attention.

“We’ve all gone to an Apple store and had to wait for hours and hours for help,” said Batteries Plus Bulbs Vice President of Franchise Development Jon Sica. “To be able to visit your local Batteries Plus Bulbs, find what you need and have it installed without an appointment? Or to come in with a broken phone and have your screen repaired in a matter of minutes? That sets us apart in the space.” 

In today’s world, consumers don’t want to spend any time without their phone or device while they wait on long lines or service calls. The fast, tailored and community-focused approach is the reason Batteries Plus Bulbs continues to expand its footprint, even amidst the growing dominance of online retailers.

Industry-Leading Selection of Products

“Our products offer premium performance and unbeatable quality along with fantastic warranties,” said Sica. “That really helps us Amazon-proof our business and insulate us from the competition in the market because consumers can’t go anywhere else and find the same caliber and variety of products.”

When it comes to selection, not only is the inventory at a Batteries Plus Bulbs’ brick-and-mortar store tailored to the needs of its surrounding community, but the brand also has an extensive online inventory. By prioritizing industry-leading customer experience, Batteries Plus Bulbs franchisees ensure that local customers continue coming back instead of shopping somewhere else. The brand also leverages an industry-leading selection of proprietary products. 

“We provide our customers with exclusive access to private brand products like X2 and Duracell Ultra,” Sica said. “This really helps us in the age of e-commerce and insulates us from the competition out there in the market, because people can’t find our products anywhere else.” 

Commercial and Retail Sales

In addition to retail sales, Batteries Plus Bulbs franchisees also sell bulbs, batteries, keys and device repair to commercial clients. This capability supplies franchisees with access to dual revenue streams and lucrative, long-term commercial partnerships. 

By being a leading commercial provider as well as a community-based retailer, Batteries Plus Bulbs is able to achieve the kind of volumes that translate to impressive discounts from distributors.

“With our pricing models, inventory, bulk deals and supply chain, we’re able to service many commercial customers,” said Sica. “In fact, commercial sales are a third of our business and we’re looking to grow that amount even more.”

Batteries Plus Bulbs’ loyal customer base, multiple revenue streams and Amazon-proof model continue to position franchisees for exceptional success in 2020 and beyond. 

The start-up costs to open a Batteries Plus Bulbs franchise range between $190,144 and $367,358 with a franchise fee of $37,500 and a 5% royalty. For more information on franchising opportunities with Batteries Plus Bulbs, please visit

https://batteriesplusfranchise.com/.