1851

Walk-in customers are the bread and butter for <a href="https://www.myfavoritemuffinfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=beautiful-and-tasty-gift-options-make-my-favorite-muffin-an-even-more-competitive-franchise-opportunity-2711234" target="_blank" rel="nofollow">My Favorite Muffin</a> locations, but what also makes the brand such a robust franchise opportunity is its <a href="https://myfavoritemuffin.com/muffin-gifts?utm_source=1851franchise.com&utm_medium=article&utm_campaign=beautiful-and-tasty-gift-options-make-my-favorite-muffin-an-even-more-competitive-franchise-opportunity-2711234" target="_blank" rel="nofollow">multiple gift options</a>.&nbsp;From items such as muffin-filled trays and baskets, the brand’s gifting opportunities help franchisees stay competitive in their markets. Indeed, it’s a business that can offer a unique gifting option that is not often found in the food space.&nbsp;“Gift baskets take you beyond the four walls of the store,” <a href="https://1851franchise.com/myfavoritemuffin">My Favorite Muffin</a> Director of Marketing Leslie Walters said. “The growth potential is somewhat unlimited. Your clients can send gifts anywhere. That lends itself to be a business opportunity for growth.”&nbsp;To help develop this particular revenue opportunity, the brand did some informal research at its Louisville, Kentucky store and spoke with customers who had come in and purchased larger quantities of muffins.&nbsp;“We wanted to find out who the recipient was,” Walters said. “It wasn’t a formal, extensive survey. We just asked most of the customers over a two-day period who they were buying for, and 70% were buying for somebody else. This wasn’t limited to baskets or trays. Some were buying boxes of muffins.”The result: The brand learned that muffins are “very giftable,” Walters said.&nbsp;“People want to treat people,” Walters said. “The sheer nature of this wonderful product is that you want to share it with people. It’s just good, easy and portable.”&nbsp;The most popular gift item the brand offers is the Mini Muffin Gift Tray, which can consist of up to eight dozen of the brand’s beloved mini muffins.&nbsp;“The gift trays make for very nice business opportunities,” Walters said. “Those do very well.”&nbsp;The gifts are also easy for store employees to assemble. Gift baskets, for example, are wrapped in cellophane and can be pulled together quickly. The gifts require very limited inventory since the muffins are there every day.&nbsp;“You just need a few baskets and bows,” Walters said. “By having this gift option as a franchisee, you look competitive and relevant. It shows the consumer how lovely the product is and that it has value.”&nbsp;When it comes to the most popular item at <a href="https://1851franchise.com/myfavoritemuffin/my-favorite-muffin-franchisee-susan-dean-has-been-her-own-boss-for-20-years-2709664">Susan Dean’s Louisville, Kentucky</a> store, that honor goes to the mini muffin trays.&nbsp;“Those are very popular for businesses and make for a pretty presentation due to the different colors and textures,” Dean said. “They make an impact. It’s easy for us to put together and it’s easy for the customer to serve.”&nbsp;Dean, who genuinely loves the muffins and describes herself as My Favorite Muffin’s “number one fan,” noted that customers come to her location seeking gifts every day and that a lot of them also place orders ahead of time. This leads to more business from customers who otherwise may never have heard of the brand thanks to someone bringing a tray to, say, the office. Her franchise also gets a lot of repeat business from customers in the area who purchase gift options every holiday season.&nbsp;“Sometimes customers tell us they received a gift and it was good, so they come to us to buy muffins for a different occasion,” Dean said.&nbsp;Dean loves how My Favorite Muffin is <a href="https://1851franchise.com/myfavoritemuffin/entrepreneur-ranks-my-favorite-muffin-among-top-food-franchises-of-2019-2710103#mostRecent">a unique franchise opportunity</a>.&nbsp;“The good thing about My Favorite Muffin is that we don’t have competition,” Dean said. “You can’t compare our muffins to the muffins you find at the grocery store, and there’s also no mini muffin competition. We are it.”&nbsp;The startup costs for a full My Favorite Muffin store range from $234,000 to $338,000 and from $96,500 to $268,000 for a satellite store. To learn more about franchising with My Favorite Muffin, visit <a href="https://www.myfavoritemuffinfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=beautiful-and-tasty-gift-options-make-my-favorite-muffin-an-even-more-competitive-franchise-opportunity-2711234" target="_blank" rel="nofollow">https://www.myfavoritemuffinfranchising.com/</a>.&nbsp;

Beautiful and Tasty Gift Options Make My Favorite Muffin® an Even More Competitive Franchise Opportunity 

1851 Franchise

From baskets and trays to tins and more, My Favorite Muffin’s gifts provide a robust revenue opportunity for franchisees. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

beautiful-and-tasty-gift-options-make-my-favorite-muffin-an-even-more-competitive-franchise-opportunity

Paris Baguette

Photo of array of Paris Baguette pastries

Paris Baguette Redefines Morning Routines With Fresh Breakfast and Premium Coffee Strategy

paris-baguette-breakfast-strategy-growth

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Lumin Lash Franchise Deep Dive - Costs, Fees, Profit and Data - 1851 Franchise

Lumin Lash Franchise Costs, Fees, Profit and Data for 2025

lumin-lash-franchise-deep-dive

HTeaO Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-hteaos-franchise-costs-fees-profit-and-data

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Beautiful and Tasty Gift Options Make My Favorite Muffin® an Even More Competitive Franchise Opportunity

MORE STORIES LIKE THIS