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Beef Making a Comeback
Americans are consuming more beef than they have in a decade
After years of being passed over for healthier protein options, such as turkey and chicken, beef is starting to become popular. According to the U.S. Department of Agriculture, Americans will consume an estimated 54.3 pounds of beef this year - almost half a pound more per person than in 2015 and the first increase in a decade.
The price of beef has been increasing since the start of 2014, when U.S. cattle was at the lowest it as been in more than 60 years. Ranchers have been able to overcome this recently as the USDA reported cattle herds are at a five-year high. The Bureau of Labor Statistics found the price of a pound of uncooked ground beef in February was $4.38, a 7 percent year-over-year decline.
This drop in price has spurred a recent wave of discounts and special offers at restaurant chains. The popularity of protein-centric meal plans, such as the Paleo diet, is also contributing to beef’s comeback.
“Certainly there’s been a big push towards eating more meat and more meat proteins,” Altin Kalo, an analyst at Steiner Consulting Group, told Bloomberg. "Suddenly there is the extra supply of meat and you're going to somehow consume all of it."
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
