As the U.S. becomes more urban, the swimming pool market is expected to grow significantly. North America has ranked as the largest market for swimming pool construction and is estimated to see steady growth of more than 4%. With so many swimming pools — not to mention ponds, lakes, creeks, rivers and beaches — it’s important for children to learn to swim properly as drowning deaths remain an unfortunately common reality for the young. 

Swim school and pool maintenance franchise brands are also seeing extraordinary growth due to the “Amazon-proof” business model. Here are 10 of our favorite pool franchises for 2021.

Big Blue Swim School

Pool Scouts*

Goldfish Swim School

  • Startup costs: $1,400,000-$3,100,000
  • Units: 108

America’s Swimming Pool Company

  • Startup costs: $101,000-$138,000
  • Units: 299

Aqua Tots Swim School

  • Startup costs: $502,000-$1,200,000
  • Units: 111

SafeSplash/SwimLabs/Swimtastic

  • Startup costs: $52,000-$1,900,000
  • Units: 171

British Swim School

  • Startup costs: $91,000-$146,000
  • Units: 104

Pinch A Penny Pool Patio Spa

  • Startup costs: $289,000-$411,000
  • Units: 257

Premier Pools & Spas

  • Startup costs: $40,000
  • Units: 90

Premier Pool Service

  • Startup costs: $23,000-$30,000
  • Units: 90

Poolwerx

  • Startup costs: $93,000-$140,000
  • Units: 85

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Matt Puttin

About the Author

Matt Puttin

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Matt Puttin is an Account Executive at No Limit Agency. He is a graduate from the Journalism School at the University of Missouri and emphasized in strategic communication and public relations. Matt is an avid Chicago sports fan and is anxious for the White Sox to make a return to the postseason.