1851

Springfield, Va.&nbsp;—<a href="https://www.bigblueswimschool.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-signs-its-fifth-lease-in-virginia-2717868" target="_blank" rel="nofollow">&nbsp;Big Blue Swim School</a>, one of the nation’s fastest-growing swim school franchises, has signed a lease for a new swim school, securing its fifth location in Virginia.The prime location at 7202 Old Keene Mille Rd. in Springfield, Virginia, within the Springfield Plaza Shopping Center is set to open by early 2023. The new location will be owned and operated by private equity group&nbsp;<a href="https://www.lfivecapital.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-signs-its-fifth-lease-in-virginia-2717868" target="_blank" rel="nofollow">Level 5 Capital Partners</a>, which is excited&nbsp;to help children and families achieve the life-changing skill of learning to swim.“Level 5 is focused in the ‘Consumer Services, Locally Delivered’ sector,” explained Managing Partner of Level 5 Capital, Chris Kenny. “We specifically love brands in health, wellness, and family services that are ‘passion brands’—brands that people tell their friends about and that people defend because of their passion for them. Big Blue clearly fit into Level 5’s investment portfolio, and we’re excited to provide swim lessons to Springfield-area kids.”&nbsp;Big Blue’s data-driven site selection process considers a number of important criteria during site selection. In doing so, Big Blue puts their customer, families in need of swim lessons, at the center of their real estate strategy. By making their locations easy to find and access, parents are able to provide their kids with the vital safety skill of learning to swim with far greater ease than ever before. This real estate strategy maximizes a parent’s overall convenience while also increasing brand awareness. The team identified Springfield as an ideal place for a Big Blue Swim School.“The team has worked hard to seek out locations and create an experience that makes it easy for parents and families to add swim lessons into their schedule,” said Chris DeJong, Big Blue’s founder and president. “We build our schools with comfort and accessibility in mind, and we are looking forward to making a difference in the lives of northern Virginia-area children by living up to our company mission of showing them they can do anything by unlocking their full potential in the water.”The new Springfield lease is just the latest phase of an aggressive growth strategy for the franchise, which has already signed agreements for 201 units in 22 states across the country. With a goal of reaching 240 units committed by the end of 2022 the brand is well positioned to be the leader in the learn-to-swim industry.The buildout will be supervised by Big Blue’s in-house construction management team, which has a consistent record of building pools on time and within budget. The approach allows former retail space to be reborn as modern, comfortable facilities, setting Big Blue apart from its competition and adding value to the property.Big Blue often fills vacancies created as a result of “the Amazon effect,” in which retailers reduce or close the number of physical store locations as customers increasingly prefer to shop online. Big Blue’s presence allows landlords to fill large, unused spaces, while also bringing customers with purchasing power to their properties. &nbsp;“The landlord community likes what we’re bringing to their properties because we're not dependent upon making goods and selling them,” said Big Blue CEO Scott Sanders. “We are a unique service model that can’t be replicated at home or be replaced by technology. What we do simply can’t be delivered on someone’s doorstep.”Big Blue is currently scouting new locations across the country, including multiple locations in Georgia, North Carolina, Tennessee, Kentucky, California, New Jersey, New York, and South Carolina, among other major metropolitan areas.About Big Blue Swim SchoolBig Blue Swim School was founded in 2009 by competitive swimmer Chris DeJong. The first location opened in Wilmette, Illinois, followed by four additional Chicagoland schools. In 2017, Level 5 Capital Partners acquired a stake in the brand, and pools are now open in Chicago, Atlanta, Denver and Northern Virginia. Big Blue is currently growing through franchising with plans to have a minimum of 240 pools sold by the end of 2022. Big Blue Swim School's real estate expertise, strong brand, proprietary technology, and leadership support, coupled with its best-in-class consumer offerings, position its franchise partners for long-term success. To learn more about franchise opportunities with Big Blue Swim School, visit&nbsp;<a href="http://yourbigmomentstartshere.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-signs-its-fifth-lease-in-virginia-2717868" target="_blank" rel="nofollow">http://YourBigMomentStartsHere.com</a>.&nbsp;

woman in pool wearing a face shield with two children

Big Blue Swim School Signs Its Fifth Lease in Virginia

1851 Franchise

The growing swim school teams up with Level 5 Capital Partners to bring the brand to Springfield.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

big-blue-swim-school-signs-its-fifth-lease-in-virginia

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

graphic image of a financial deep dive of americas swimming pools co.

America’s Swimming Pool Company Franchise Costs, Fees, Profit and Data for 2025

americas-swimming-pool-asp-franchise-deep-dive

image of The Cleaning Authority Franchise Deep Dive Article financial investment details

The Cleaning Authority Franchise Costs, Fees, Profit and Data for 2025

the-cleaning-authority-franchise-deep-dive

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Big Blue Swim School Signs Its Fifth Lease in Virginia

MORE STORIES LIKE THIS