BIGGBY COFFEE

EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-franchise-growth-eoy-2025-2731532" target="_blank" rel="nofollow">BIGGBY® COFFEE</a>, the 460+ unit high-energy coffee franchise, closed out 2025 with steady systemwide expansion, stronger performance in established cafés and renewed energy around its 30th birthday celebration and brand relaunch, setting the stage for a growth-focused 2026 built on customer experience, operational consistency and franchisee support.Across cafés that were open in both 2024 and 2025,&nbsp;<a href="https://1851franchise.com/biggbycoffee/info">BIGGBY®</a> said more guests visited throughout the year, helping drive overall performance.&nbsp;<a href="https://www.linkedin.com/in/ekaylorcpa/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-franchise-growth-eoy-2025-2731532" target="_blank" rel="nofollow">Erin Kaylor</a>, president and chief financial officer, said the results reflect both brand loyalty and strong demand for new menu offerings.“Our cafés saw more guests coming through the doors in 2025, and that’s a great indicator of how customers are responding to what we’re offering,” Kaylor said. “We’ve worked hard to deliver new products while staying true to what people already love about BIGGBY®.”<h2>A 30th Birthday Offer That Brought Guests Back</h2>BIGGBY® kicked off key momentum with its&nbsp;<a href="https://1851franchise.com/biggbycoffee/celebrating-30-years-of-biggby-coffee-a-legacy-of-growth-and-a-bright-future-2728921">30th birthday celebration</a>, leaning into a value-forward offer designed to bring new and returning guests through the doors. The promotion featured a 95-cent Caramel Marvel — the brand’s signature drink.“We wanted to celebrate with something fun and accessible,” Kaylor said. “It was a simple way to thank customers, bring people in and remind them why BIGGBY® has been part of their routines for so long.”&nbsp;Following the birthday celebration, the brand introduced&nbsp;<a href="https://1851franchise.com/biggbycoffee/biggby-coffee-unveils-first-major-brand-refresh-in-30-years-2729578">a refreshed look and updated marketing materials</a> to reinforce consistent messaging across the system.<h2>More Cafés, More Momentum, More Loyal Guests</h2>BIGGBY® also expanded its footprint, opening 47 new stores in 2025 and finishing the year with 460 locations across 13 states. BIGGBY® COFFEE’s customer loyalty remained a headline storyline, including recognition that reflected both enthusiasm and repeat visitation during a year when many consumers weighed discretionary spending more carefully.“One of the really wonderful things about BIGGBY® is how loyal our customers truly are,” Kaylor said. “We were proud to rank&nbsp;<a href="https://1851franchise.com/biggbycoffee/biggby-coffee-usa-today-best-coffee-chain-2025-2730743">No. 2 Best Coffee Chain by USA Today</a>,&nbsp; and that was thanks to our customers showing their support for the brand and how much they truly love BIGGBY®.”<h2>Strengthening Franchisee Performance Through Training and Consulting</h2>Alongside consumer-facing wins, BIGGBY® spent 2025 sharpening franchise support — including training updates that place greater emphasis on business fundamentals, financial understanding and long-term growth planning.“We’ve put more focus on helping franchisees build stronger businesses,” Kaylor said. “That means clearer tools around financial planning, understanding performance and preparing for growth as they scale.”<h2>2026 Priorities: Loyalty, Tech Investment and Operational Excellence</h2>Looking ahead, BIGGBY® plans to lean further into loyalty-building promotions, continued technology investment and stronger operational execution across the system.Early in 2026, the brand launched “Twice as Nice Tuesdays,” which offers double loyalty points on specialty beverages each Tuesday for the first season of the year, alongside a TWIX©-inspired specialty beverage in partnership with&nbsp;<a href="https://www.mars.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-franchise-growth-eoy-2025-2731532" target="_blank" rel="nofollow">Mars, Incorporated</a>.BIGGBY® also plans to build on app improvements introduced in 2025, including updates aimed at making digital ordering faster and easier.“Updating the app was a meaningful step forward,” Kaylor said. “Our goal was to make ordering simpler and reduce friction for customers, and we’re continuing to build on that in 2026.”As BIGGBY® grows, the brand said it will remain selective about franchise expansion, prioritizing owners aligned with its community-first culture.“We want people who care about their communities and want to build something local and lasting,” Kaylor said. “That’s when BIGGBY® works best.”About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-franchise-growth-eoy-2025-2731532" target="_blank" rel="nofollow">www.biggby.com</a>.

BIGGBY COFFEE Franchise EOY 2025 Growth and 2026 Priorities

1851 Franchise

The high-energy coffee franchise’s 30th birthday celebration helped fuel momentum as the brand looks to deepen loyalty, expand thoughtfully and sharpen franchisee support in 2026.

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BIGGBY® COFFEE Caps 2025 With Stronger Café Traffic, Brand Refresh and New Tech Milestones

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Fresh Starts and Sweethearts: BIGGBY® COFFEE Brings Back Winter Favorites and Adds a TWIX® Twist for Valentine’s Season

BIGGBY® COFFEE Named No. 2 Best Coffee Chain in the Nation by USA Today

The Sweetest Season: BIGGBY® COFFEE Rings in the Holidays With Cookie-Themed Drinks and the Return of Peppermint Favorites

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Rita Bettino, Former PepsiCo Marketing Director, Joins BIGGBY® COFFEE as New CMO

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Former McDonald’s Finance Leader to Become CFO at BIGGBY® COFFEE

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Franchise Influencers: Bob Fish, Co-CEO, BIGGBY® COFFEE

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EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is kicking off 2026 with seasonal menu favorites, festive Valentine’s offerings, value-driven bundles and a limited-time TWIX® collaboration paired with a spotlight on its hot chocolate lineup. The seasonal menu runs Jan. 2 through Feb. 25, 2026.&nbsp;This winter, BIGGBY® COFFEE is featuring three distinct seasonal beverage categories designed to bring comfort, creativity and a little extra sweetness to the colder months.First, fan-favorite Salted Caramel beverages return with a new twist, featuring&nbsp;TWIX®-inspired flavors topped with a&nbsp;TWIX® candy crumble.In addition, BIGGBY® COFFEE is spotlighting its lineup of rich, comforting hot chocolate beverages, offering both classic and seasonal flavors perfect for snowy winter days.And for Valentine’s Day, BIGGBY® COFFEE is serving up festive, sweet treats, including Red Velvet beverages, the Sweetheart BIGGBY Blast® energy drink and the Berry Chocolatey Creme Freeze.Featured Valentine’s beverages include:<ul><li>Red Velvet Latte (hot, iced, frozen) and Sweet Foam Red Velvet Cold Brew</li><li>Sweetheart BIGGBY Blast® Energy Drink (strawberry and dragon fruit topped with sweet foam)</li><li>Berry Chocolatey Creme Freeze (white chocolate, mocha, strawberries, mini chocolate chips)</li></ul>Featured TWIX® beverages, inspired by Salted Caramel TWIX®,&nbsp; include:<ul><li>Salted Caramel Latte and the Salted Mocha Caramel Latte topped with TWIX® (hot, iced, frozen)</li><li>Sweet Foam Salted Mocha Caramel Cold Brew topped with TWIX®</li><li>The TWIX® Fix Creme Freeze</li><li>Hot Chocolate, Cocoa Carmella, Salted Cocoa Carmella with TWIX® topping, Mint Hot Chocolate, White Hot Chocolate</li></ul>Seasonal food items also return, including the fan-favorite Sausage Cheddar Biscuit with honey and Chocolate Cake Pops.&nbsp;Guests can also enjoy seasonal promotions:<ul><li>Twice As Nice Tuesday: Double loyalty points every Tuesday on specialty beverage purchases for registered members.</li><li>National Hot Chocolate Day (Saturday, Jan. 31):&nbsp;Free 16 oz. hot chocolate with any specialty beverage purchase.</li><li>Don’t Fumble Your Monday (Monday, Feb. 9): Power through the Monday after the Big Game with a $2.99 hot or iced 16oz specialty drink.</li><li>Valentine’s Day (Saturday, Feb. 14):&nbsp;Buy one, get one free on any drink, any size.</li></ul>From the TWIX®-inspired Salted Caramel beverages and rich hot chocolate options to Red Velvet, Sweetheart BIGGBY Blast® and other adorable Valentine’s Day-inspired treats, BIGGBY® COFFEE delivers a variety of offerings to help guests celebrate winter, indulge for Valentine’s and start a caffeinated 2026.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.BIGGBY.com</a>.About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.To learn more about franchising with BIGGBY® COFFEE, visit&nbsp;<a href="https://www.biggbyfranchising.com/">https://www.biggbyfranchising.com/</a>.

Biggby Coffee franchise, Valentine's Day, Biggby Coffee Twix collab

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EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is kicking off 2026 with a limited-time partnership bringing together two fan favorites. From Jan. 2 through Feb. 25,&nbsp;<a href="https://1851franchise.com/biggbycoffee/info">BIGGBY®</a> will feature a salted caramel beverage lineup inspired by TWIX®, with all salted caramel drinks topped with a TWIX® cookie &amp; candy crumble.The seasonal return of salted caramel gets a new twist this winter, blending the rich, sweet-and-salty flavor profile inspired by Salted Caramel TWIX® into a variety of hot, iced and frozen beverages, delivering a dessert-inspired experience in a perfectly sippable format.Featured salted caramel beverages available include:<ul><li>Salted Caramel Latte with TWIX® topping</li><li>Salted Mocha Caramel Latte with TWIX® topping</li><li>Sweet Foam Salted Caramel Cold Brew with TWIX® topping</li><li>Sweet Foam Salted Mocha Caramel Cold Brew with TWIX® topping</li><li>Salted Cocoa Carmella with TWIX® topping</li><li>TWIX® Fix Creme Freeze</li></ul>In addition to the TWIX® collaboration, BIGGBY® is placing a strong seasonal focus on its hot chocolate lineup throughout early 2026 and found a way for TWIX® to be included, too. A delicious warm-up option for kids, teens and non-coffee drinkers alike, BIGGBY® Hot Chocolate is a comforting winter choice.&nbsp;Featured hot chocolate beverages available include:<ul><li>Hot Chocolate</li><li>Cocoa Carmella Hot Chocolate</li><li>Salted Cocoa Carmella Hot Chocolate with TWIX® topping</li><li>Mint Hot Chocolate</li><li>White Hot Chocolate</li></ul>BIGGBY® will also celebrate National Hot Chocolate Day with a limited-time promotion that will unite coffee drinkers and their non-caffeinated companions. On Saturday, Jan. 31, 2026, guests can enjoy a free 16 oz. Hot Chocolate with the purchase of any specialty beverage (offer valid on a 10 oz. as well).With the return of Salted Caramel flavors, a TWIX®-inspired topping and a renewed emphasis on Hot Chocolate, BIGGBY® COFFEE is offering guests more ways to sip a cold season staple and enjoy the winter season one cup at a time.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.BIGGBY.com</a>.© 2026 Mars or AffiliatesAbout the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.To learn more about franchising with BIGGBY® COFFEE, visit&nbsp;<a href="https://www.biggbyfranchising.com/">https://www.biggbyfranchising.com/</a>.

BIGGBY COFFEE Teams Up With TWIX for Limited-Time Salted Caramel Drinks

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<a href="https://www.linkedin.com/in/biggbybob/">Bob</a> and&nbsp;<a href="https://www.linkedin.com/in/michelle-fish-54ab23188/">Michelle Fish,</a> co-founders of the 450+ unit coffee franchise&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a> and&nbsp;<a href="https://www.onebiggislandinspace.com/">One Bigg Island in Space (OBIIS)</a>, were recently featured on the podcast&nbsp;<a href="https://www.youtube.com/watch?v=PoXYFCmfPyA">“It Shouldn’t Be This Hard,”</a> where they talked about&nbsp;<a href="https://1851franchise.com/biggbycoffee">BIGGBY® COFFEE’s</a> push toward regenerative agriculture. During the episode, they explained how direct work with farmers is shaping the company’s sourcing goals, why it matters for the future of coffee and how these efforts are influencing the way they think about building the brand.The episode highlights BIGGBY® COFFEE’s goal to source 100% of its beans through farm-direct, regenerative agriculture by 2028. Through its work with OBIIS, the company is partnering directly with farmers around the world, creating relationships that support soil health, strengthen communities and build long-term resilience in coffee-growing regions facing the realities of climate change.Bob and Michelle describe this approach as “capitalism with boundaries” — the idea that businesses must operate within planetary limits and moral responsibilities. It’s not philanthropy, they explain, but a pathway to survival for companies that rely on global agricultural systems under increasing strain.Throughout the conversation, the Fishes emphasize the role of empathy, storytelling and personal purpose in leading a sustainable brand. They also outline how direct-to-farmer sourcing creates transparency for coffee drinkers, helping them connect more deeply with the people who grow their beans.For BIGGBY® COFFEE, regenerative agriculture isn’t a marketing angle. It’s a long-term business strategy and a core part of its mission to build a company that supports people, protects the planet and inspires others in the industry to rethink what good business can look like.Watch the episode&nbsp;<a href="https://www.youtube.com/watch?v=PoXYFCmfPyA">here</a>.&nbsp;To learn more about franchising with BIGGBY® COFFEE, visit&nbsp;<a href="https://www.biggbyfranchising.com/.">https://www.biggbyfranchising.com/.</a>&nbsp;

“It Shouldn’t Be This Hard” Podcast: BIGGBY Coffee’s Journey to 100% Regenerative Sourcing

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EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the people-focused coffee franchise with over 450 locations, was named on the&nbsp;<a href="https://www.forbes.com/lists/best-customer-service/">Forbes Best Customer Service 2026 list</a>, ranking No. 115 among the top 300 brands recognized nationwide. The annual ranking, published October 14 and conducted in partnership with customer-insights firm&nbsp;<a href="https://hundredx.com/">HundredX</a>, highlights companies that deliver exceptional personal interaction, speed, service quality and problem resolution.The 2026 list was developed from an extensive online survey fielded from August 2024 through July 2025, in which 158,000 consumers shared more than 3.8 million ratings across more than 3,500 brands. Respondents freely selected the companies they reviewed, and each brand required at least 400 evaluations to qualify.&nbsp;<a href="https://1851franchise.com/biggbycoffee/info">BIGGBY® COFFEE’s</a> strong placement reflects consistent, positive experiences reported directly by guests across the United States.“This recognition means a lot because it comes straight from our customers,” said&nbsp;<a href="https://www.linkedin.com/in/ekaylorcpa/">Erin Kaylor</a>, president of BIGGBY® COFFEE. “Every day in our stores, our baristas work to make people feel seen, valued and cared for. Customer service isn’t a department here, it’s our culture. Being named to this list affirms that the moments of connection we focus on are making a real impact.”This is Forbes’ third annual Best Customer Service list, which evaluates companies across industries using criteria tailored to each sector. Restaurants, for example, are evaluated heavily on speed, accuracy and the guest experience, areas in which BIGGBY® COFFEE continues to invest.“We believe people always remember how you make them feel,” said&nbsp;<a href="https://www.linkedin.com/in/mikejmcfall/">Mike McFall,</a> CEO of BIGGBY® COFFEE. “From the very beginning, our purpose has been to make the world a better place. When guests walk into a BIGGBY® café, we want them to leave feeling better than when they arrived. Earning this recognition is a reflection of the heart our franchise owners and baristas bring to that mission.”The placement on Forbes’ 2026 Best Customer Service list comes during a period of strong momentum for the brand. BIGGBY® COFFEE recently introduced a refined visual identity, expanded its leadership team and continued to open new locations across the country with a focus on values-aligned, people-first growth. The franchise also remains committed to ethical sourcing and aims to reach 100% Farm-Direct coffee purchasing by 2028.“This honor reinforces what we work toward every day,” Kaylor said. “Great coffee matters, but great connection matters even more. We’re grateful to every guest who took the time to share their experience.”About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 450 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.

BIGGBY® COFFEE Recognized on Forbes’ 2026 Best Customer Service List

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BIGGBY® COFFEE Caps 2025 With Stronger Café Traffic, Brand Refresh and New Tech Milestones

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