BIGGBY COFFEE

EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-franchise-growth-eoy-2025-2731532" target="_blank" rel="nofollow">BIGGBY® COFFEE</a>, the 460+ unit high-energy coffee franchise, closed out 2025 with steady systemwide expansion, stronger performance in established cafés and renewed energy around its 30th birthday celebration and brand relaunch, setting the stage for a growth-focused 2026 built on customer experience, operational consistency and franchisee support.Across cafés that were open in both 2024 and 2025,&nbsp;<a href="https://1851franchise.com/biggbycoffee/info">BIGGBY®</a> said more guests visited throughout the year, helping drive overall performance.&nbsp;<a href="https://www.linkedin.com/in/ekaylorcpa/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-franchise-growth-eoy-2025-2731532" target="_blank" rel="nofollow">Erin Kaylor</a>, president and chief financial officer, said the results reflect both brand loyalty and strong demand for new menu offerings.“Our cafés saw more guests coming through the doors in 2025, and that’s a great indicator of how customers are responding to what we’re offering,” Kaylor said. “We’ve worked hard to deliver new products while staying true to what people already love about BIGGBY®.”<h2>A 30th Birthday Offer That Brought Guests Back</h2>BIGGBY® kicked off key momentum with its&nbsp;<a href="https://1851franchise.com/biggbycoffee/celebrating-30-years-of-biggby-coffee-a-legacy-of-growth-and-a-bright-future-2728921">30th birthday celebration</a>, leaning into a value-forward offer designed to bring new and returning guests through the doors. The promotion featured a 95-cent Caramel Marvel — the brand’s signature drink.“We wanted to celebrate with something fun and accessible,” Kaylor said. “It was a simple way to thank customers, bring people in and remind them why BIGGBY® has been part of their routines for so long.”&nbsp;Following the birthday celebration, the brand introduced&nbsp;<a href="https://1851franchise.com/biggbycoffee/biggby-coffee-unveils-first-major-brand-refresh-in-30-years-2729578">a refreshed look and updated marketing materials</a> to reinforce consistent messaging across the system.<h2>More Cafés, More Momentum, More Loyal Guests</h2>BIGGBY® also expanded its footprint, opening 47 new stores in 2025 and finishing the year with 460 locations across 13 states. BIGGBY® COFFEE’s customer loyalty remained a headline storyline, including recognition that reflected both enthusiasm and repeat visitation during a year when many consumers weighed discretionary spending more carefully.“One of the really wonderful things about BIGGBY® is how loyal our customers truly are,” Kaylor said. “We were proud to rank&nbsp;<a href="https://1851franchise.com/biggbycoffee/biggby-coffee-usa-today-best-coffee-chain-2025-2730743">No. 2 Best Coffee Chain by USA Today</a>,&nbsp; and that was thanks to our customers showing their support for the brand and how much they truly love BIGGBY®.”<h2>Strengthening Franchisee Performance Through Training and Consulting</h2>Alongside consumer-facing wins, BIGGBY® spent 2025 sharpening franchise support — including training updates that place greater emphasis on business fundamentals, financial understanding and long-term growth planning.“We’ve put more focus on helping franchisees build stronger businesses,” Kaylor said. “That means clearer tools around financial planning, understanding performance and preparing for growth as they scale.”<h2>2026 Priorities: Loyalty, Tech Investment and Operational Excellence</h2>Looking ahead, BIGGBY® plans to lean further into loyalty-building promotions, continued technology investment and stronger operational execution across the system.Early in 2026, the brand launched “Twice as Nice Tuesdays,” which offers double loyalty points on specialty beverages each Tuesday for the first season of the year, alongside a TWIX©-inspired specialty beverage in partnership with&nbsp;<a href="https://www.mars.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-franchise-growth-eoy-2025-2731532" target="_blank" rel="nofollow">Mars, Incorporated</a>.BIGGBY® also plans to build on app improvements introduced in 2025, including updates aimed at making digital ordering faster and easier.“Updating the app was a meaningful step forward,” Kaylor said. “Our goal was to make ordering simpler and reduce friction for customers, and we’re continuing to build on that in 2026.”As BIGGBY® grows, the brand said it will remain selective about franchise expansion, prioritizing owners aligned with its community-first culture.“We want people who care about their communities and want to build something local and lasting,” Kaylor said. “That’s when BIGGBY® works best.”About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-franchise-growth-eoy-2025-2731532" target="_blank" rel="nofollow">www.biggby.com</a>.

BIGGBY COFFEE Franchise EOY 2025 Growth and 2026 Priorities

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The high-energy coffee franchise’s 30th birthday celebration helped fuel momentum as the brand looks to deepen loyalty, expand thoughtfully and sharpen franchisee support in 2026.

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BIGGBY® COFFEE Caps 2025 With Stronger Café Traffic, Brand Refresh and New Tech Milestones

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Fresh Starts and Sweethearts: BIGGBY® COFFEE Brings Back Winter Favorites and Adds a TWIX® Twist for Valentine’s Season

BIGGBY COFFEE Welcomes Spring With Festive Irish Cream, Brown Sugar Creations and Seasonal Perks

BIGGBY COFFEE Teams Up With TWIX for Limited-Time Salted Caramel Drinks

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Rita Bettino, Former PepsiCo Marketing Director, Joins BIGGBY® COFFEE as New CMO

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Former McDonald’s Finance Leader to Become CFO at BIGGBY® COFFEE

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Franchise Influencers: Bob Fish, Co-CEO, BIGGBY® COFFEE

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EAST LANSING, Mich.&nbsp;—&nbsp;<a href="https://biggby.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is keeping the fun going this summer with a lineup inspired by road trips, campfires, sunny afternoons and those little moments that make the season unforgettable. Running now through Aug. 19, 2026, BIGGBY® COFFEE’s seasonal menu brings together nostalgic campfire flavors, juicy peach creations and feel-good promotions designed to make every summer adventure a little sweeter.This year’s lineup is built around two craveable flavor themes: S’mores and Peach.The Campfire collection captures the cozy magic of summer nights with toasted marshmallow, hazelnut and mocha flavors, all topped with graham cracker crumbles for the ultimate sip of nostalgia.&nbsp;Featured Campfire beverages include:<ul><li>Campfire Latte</li><li>Sweet Foam Campfire Cold Brew</li><li>Campfire Creme Freeze</li><li>‘Lil Camper Magic Milk (Available starting June 11)</li></ul>For guests looking for something bright, juicy and refreshing, the Peach lineup delivers real diced peaches and sunny flavor combinations made for warm-weather sipping.Featured Peach beverages include:<ul><li>Just Peachy BIGGBY Blast®</li><li>Sun of a Peach Creme Freeze</li><li>Blackberry Peach Lemonade</li><li>Peach Iced Tea</li></ul>BIGGBY® is also giving energy drink fans something to get excited about with Juneberry Red Bull® (Sea Blue Edition), featured in the Triple Berry Red Bull® Mocktail and available to customize across the brand’s energy lineup.And because summer cravings go beyond drinks, BIGGBY® is adding even more flavor to the menu with new food offerings. Guests can fuel up with the new Power Stack sandwich, featuring sausage and cheddar on a crispy hashbrown waffle, or snack on warm Pretzel Bites with cheese. This sandwich is a great protein boost and is also gluten friendly.&nbsp;One of the biggest highlights of the season is the refreshed BIGGBY® Kids Menu and the debut of the “Lil’ BIGGBY® Crew,” a playful cast of characters bringing extra fun to family coffee runs. With colorful lemonades, Magic Milks and kid-friendly favorites, BIGGBY® is making summer outings fun for kids and easy for parents.To keep the good vibes rolling all season long, BIGGBY® COFFEE is also serving up a variety of limited-time promotions:<ul><li>50% off BIGGBY® Blast Energy Drinks (May 21 to Aug. 19): Available exclusively through the BIGGBY® app</li><li>99-cent Kids Drinks (June 11 to Aug. 19): Available across the new Kids Menu</li><li>Father’s Day (June 21): Buy one, get one free or $1 off any drink, any size</li><li>Fourth of July (July 3 to 5): Buy one, get one free on select holiday beverages</li></ul>The fun continues June 29 through July 5 with a festive Fourth of July drink lineup featuring frozen beverages and a limited-time Star-Spangled Cake Pop.From campfire-inspired treats and peach-packed sips to family fun and summer road trip fuel, BIGGBY® COFFEE is serving up a season full of smiles, memories and reasons to celebrate.About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests and partnering with coffee producers who treat people well, respect the environment and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.

With the season in full swing through Aug. 19, the brand is serving up nostalgic campfire treats, juicy fruit creations, energy boosts and new snacks designed for seasonal adventures.

BIGGBY® COFFEE is Bringing the Summer Fun with Toasted Campfire Flavors, Refreshing Peach Sips and Fun for the Whole Family

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EAST LANSING, Mich.&nbsp;—&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the high-energy coffee franchise with more than 460 locations, is continuing to invest in what matters most — its people — with the announcement that it has joined the&nbsp;<a href="https://www.ana.net/">Association of National Advertisers (ANA)</a>.&nbsp;Guided by a people-first philosophy and a commitment to values-aligned growth, BIGGBY® COFFEE will leverage ANA’s industry-leading training, research, and peer-to-peer communities to accelerate innovation across brand, digital &amp; social, AI, media, loyalty, and pricing strategy, which are key priorities for the brand as it continues to scale nationally while staying deeply rooted in local communities.In recent years, BIGGBY® has kept evolving how it shows up, including a refreshed look and the message “BIGGBY® Makes it Better.” That work has come from what the brand has always believed in: real connection, consistent quality and making everyday moments a little brighter. Through ANA, the team will continue to grow those efforts, learning new ways to improve while being true to who they are.“At BIGGBY® COFFEE, everything starts with people: our team members, our franchise owners and the communities we serve,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino,&nbsp;</a>Chief Marketing Officer. “When we invest in our people, we’re investing in better ideas, better experiences and ultimately a better brand. Joining ANA gives our team the chance to keep learning, growing and bringing fresh thinking back into our shops, so we can show up stronger for our franchisees and create even more meaningful moments for our guests.”As BIGGBY® continues to expand across the country, it remains focused on building strong local businesses, supporting franchise owners and creating spaces where people feel welcomed and valued.About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.About the ANAThe Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

BIGGBY® COFFEE Joins Association of National Advertisers 

The beloved Michigan-based coffee franchise continues building a better experience for franchisees, baristas and guests.

BIGGBY® COFFEE Joins Association of National Advertisers to Accelerate People-First Growth, Digital Innovation, and Brand Excellence

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BIGGBY® COFFEE Caps 2025 With Stronger Café Traffic, Brand Refresh and New Tech Milestones

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