BIGGBY COFFEE

EAST LANSING, MI —&nbsp;<a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-opens-10-new-locations-2726063" target="_blank" rel="nofollow">BIGGBY® COFFEE</a>, the positive-energy coffee franchise with 392 units nationwide, is thrilled to announce an outstanding start to the year with significant franchise growth, innovative new initiatives and a steadfast commitment to its people-first culture. The franchise is setting a precedent for industry standards with its emphasis on supporting employees and franchisees in building a life that they love.<a href="https://1851franchise.com/biggbycoffee/info">BIGGBY® COFFEE</a> has experienced impressive growth in the first quarter of 2024, with 12 new franchise signings, 30% of which originated from existing franchise owners — an indicator of strong franchisee satisfaction and system health. Furthermore, the brand celebrated the opening of 10 new locations and the signing of 15 new leases, showcasing the ongoing commitment to expanding its footprint.&nbsp;"We are excited about the momentum we’re building, especially in new markets,” said&nbsp;<a href="https://www.linkedin.com/in/tony-dipietro?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-opens-10-new-locations-2726063" target="_blank" rel="nofollow">Tony DePietro</a>, Vice President of Emerging Markets for BIGGBY® COFFEE. “The commitment we see from our franchisees, both new and existing, is a testament to the strength and appeal of the BIGGBY® brand.” BIGGBY® COFFEE ranked&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/biggby-coffee/299698?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-opens-10-new-locations-2726063" target="_blank" rel="nofollow">No. 243</a> on Entrepreneur’s 2024 Franchise 500, climbing 29 spots from its 2023 ranking of No. 272. This year, the brand is looking to grow its presence in Tennessee, Georgia, North Carolina, Virginia, Idaho and Illinois, leveraging momentum built by flagship locations opened in these states.&nbsp;In addition to its franchising success, BIGGBY® COFFEE continues to engage consumers with innovative offerings. The franchise is the Official Coffee of the Detroit Tigers, for example, and offered several new Detroit Tigers themed beverages and promotions in stores throughout Michigan, Ohio and Indiana to enhance the game day experiences of fans.&nbsp;“Our partnership with the Detroit Tigers is a great way to foster a stronger community and enrich our store experiences for all coffee lovers and sports fans alike," said BIGGBY® COFFEE’s Chief Marketing Officer,&nbsp;<a href="https://www.linkedin.com/in/ritabettino05?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-opens-10-new-locations-2726063" target="_blank" rel="nofollow">Rita Bettino</a>. BIGGBY® COFFEE also proudly announced its partnership with Black Bear Sports Group, Inc., securing the naming rights for three ice arenas in Michigan: BIGGBY® COFFEE Ice Cube - Ann Arbor, BIGGBY® COFFEE Ice Cube - East Lansing, and BIGGBY® COFFEE Ice Cube - Brighton. This partnership not only highlights BIGGBY® COFFEE's commitment to community and youth sports, particularly hockey, but also includes a long-term sponsorship of the BIGGBY® COFFEE Hockey Club.&nbsp; In all of its ventures, BIGGBY® COFFEE is focused on helping people build a life they love. Whether the team is supporting a local barista, a growing franchisee or a member of the home office in this mission, creating a workplace that values each individual for who they are is one of the key ways BIGGBY® COFFEE lives up to its purpose. Now, as the brand reaches new heights, BIGGBY® COFFEE has launched the&nbsp;<a href="https://www.biggby.com/welcome-to-love-in-leadership/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-opens-10-new-locations-2726063" target="_blank" rel="nofollow">“Love in Leadership” podcast</a> to showcase that purpose to more and more people. Hosted by Co-Founder and Co-CEO&nbsp;<a href="https://www.linkedin.com/in/mikejmcfall/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-opens-10-new-locations-2726063" target="_blank" rel="nofollow">Mike McFall</a>, along with Chief Purpose Officer&nbsp;<a href="https://www.linkedin.com/in/laura-eich-50349a172?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-opens-10-new-locations-2726063" target="_blank" rel="nofollow">Laura Eich</a>, the podcast features leaders who are revolutionizing workplace environments through a people-first approach.&nbsp;“The vision of BIGGBY® COFFEE is to improve workplace culture in America, and the podcast is one of the ways that we can influence the world as it relates to that vision,” McFall said. “Leadership is about impacting and improving your community and the human condition, and workplace culture presents a clear opportunity to do this. If you’re the CEO of a business, and all you care about is growing the asset, you’re a manager. I care about leading. I care about taking the position that I have in this world and improving the lives of others. I care about what happens in my community independent of me and my business.”About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, based in East Lansing, Mich., was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. The brand’s cultural values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with names like Teddy Bear® and Caramel Marvel®, BIGGBY® COFFEE baristas provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has 392 cafes across many states, including Virginia, Michigan, Ohio, Indiana, Illinois, Idaho, Georgia, North Carolina, South Carolina, Wisconsin, Kentucky, Tennessee, and Florida.

BIGGBY® COFFEE: Impressive Momentum in Q1 of 2024

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From a partnership with the Detroit Tigers to a placement on Entrepreneur's Franchise 500, the beloved high-energy coffee franchise has a lot to celebrate this quarter. 

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BIGGBY® COFFEE Opens 10 New Locations, Launches New Leadership Podcast and More; Wraps Up Q1 With Impressive Momentum

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Fresh Starts and Sweethearts: BIGGBY® COFFEE Brings Back Winter Favorites and Adds a TWIX® Twist for Valentine’s Season

BIGGBY COFFEE Welcomes Spring With Festive Irish Cream, Brown Sugar Creations and Seasonal Perks

BIGGBY COFFEE Teams Up With TWIX for Limited-Time Salted Caramel Drinks

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EAST LANSING, Mich.&nbsp;—&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the high-energy coffee franchise with more than 460 locations, is continuing to invest in what matters most — its people — with the announcement that it has joined the&nbsp;<a href="https://www.ana.net/">Association of National Advertisers (ANA)</a>.&nbsp;Guided by a people-first philosophy and a commitment to values-aligned growth, BIGGBY® COFFEE will leverage ANA’s industry-leading training, research, and peer-to-peer communities to accelerate innovation across brand, digital &amp; social, AI, media, loyalty, and pricing strategy, which are key priorities for the brand as it continues to scale nationally while staying deeply rooted in local communities.In recent years, BIGGBY® has kept evolving how it shows up, including a refreshed look and the message “BIGGBY® Makes it Better.” That work has come from what the brand has always believed in: real connection, consistent quality and making everyday moments a little brighter. Through ANA, the team will continue to grow those efforts, learning new ways to improve while being true to who they are.“At BIGGBY® COFFEE, everything starts with people: our team members, our franchise owners and the communities we serve,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino,&nbsp;</a>Chief Marketing Officer. “When we invest in our people, we’re investing in better ideas, better experiences and ultimately a better brand. Joining ANA gives our team the chance to keep learning, growing and bringing fresh thinking back into our shops, so we can show up stronger for our franchisees and create even more meaningful moments for our guests.”As BIGGBY® continues to expand across the country, it remains focused on building strong local businesses, supporting franchise owners and creating spaces where people feel welcomed and valued.About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.About the ANAThe Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

BIGGBY® COFFEE Joins Association of National Advertisers 

The beloved Michigan-based coffee franchise continues building a better experience for franchisees, baristas and guests.

BIGGBY® COFFEE Joins Association of National Advertisers to Accelerate People-First Growth, Digital Innovation, and Brand Excellence

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EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is celebrating spring with a limited-time Cherry Sakura Red Bull® lineup, available March 26 through May 20. Created in partnership with Red Bull®, the new drinks bring a bright, seasonal flavor to BIGGBY® COFFEE’s energy menu.Inspired by Japanese cherry blossoms, also known as Cherry Sakura, the flavor combines fruity and floral notes. The pink beverages are easy to grab and designed for guests who like bold, flavor-forward energy drinks.The Cherry Sakura Red Bull® lineup includes:<ul><li>Cherry Sakura Splash Mocktail&nbsp;</li><li>Cherry Sakura Creme Freeze</li><li>Cherry Sakura Red Bull®</li></ul>Red Bull® has become a familiar favorite on BIGGBY® COFFEE’s menu, and Cherry Sakura adds a new, limited-time flavor guests can only find at BIGGBY®. The partnership will be backed by digital and delivery support, including special DoorDash promotions.Guests can find the Cherry Sakura Red Bull® lineup at participating BIGGBY® locations nationwide for a limited time.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.BIGGBY.com</a>.&nbsp;About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.

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The high-energy coffee franchise is rolling out the beverages from March 26 through May 20 in partnership with Red Bull.

BIGGBY® COFFEE Launches Limited-Time Cherry Sakura Red Bull® Lineup for Spring Energy Boost

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EAST LANSING, Mich.&nbsp;—&nbsp;<a href="https://biggby.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is celebrating the return of its beloved Irish Cream lineup just in time for St. Patrick’s Day. The limited-time Irish Cream menu will be available through March 25.The Irish Cream lineup has long been a go-to seasonal offering for BIGGBY® fans, adding creamy, comforting flavors to everyday coffee orders. This year’s featured Latte of Joy combines Irish cream, caramel, and White Lightning (BIGGBY® COFFEE’s signature white chocolate flavor) for a smooth, well-balanced drink.Featured Irish Cream beverages available in-store and through BIGGBY® COFFEE’s digital ordering channels include:<ul><li>Lucky Charm Latte&nbsp;</li><li>Latte of Joy&nbsp;</li><li>Sweet Foam Irish Cream Cold Brew</li></ul>Additional Irish Cream beverages available exclusively through BIGGBY® COFFEE’s digital ordering channels include:<ul><li>Chocolate Covered Leprechaun Latte</li><li>Irish Cream Latte</li><li>Irish Bog Latte&nbsp;</li><li>Foggy Irishman Latte</li></ul>BIGGBY® is offering 50% off any size Irish Cream beverage on Tuesday, March 17, to celebrate St. Patrick’s Day. The one-day deal gives fans a chance to enjoy their favorite Irish Cream drinks for less.Whether guests are fueling up for busy mornings, meeting friends for a seasonal treat or simply embracing a little everyday fun, BIGGBY® COFFEE’s Irish Cream beverages offer a limited-time way to sip into the season.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.BIGGBY.com</a>.&nbsp;About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;

Luck Is Brewing: BIGGBY® COFFEE Brings Back Fan-Favorite Irish Cream Lineup for St. Patrick’s Day

The limited-time Irish Cream lineup runs through March 25 and features festive seasonal flavors, including the Latte of Joy spotlighting today’s white chocolate trend.

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BIGGBY® COFFEE Franchise Costs, Fees, Profit and Data for 2026

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EAST LANSING, Mich. —&nbsp;<a href="https://biggby.com/menu/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is turning up the fun this spring with its first-ever family film collaboration featuring “The Sheep Detectives,” an upcoming movie from Amazon MGM Studios, to create a playful, feel-good experience for guests of all ages.With “The Sheep Detectives” arriving in theaters on May 8, BIGGBY® is giving families a fun way to start the adventure early, bringing the story to life through a limited-time lineup of themed drinks, in-store surprises and social moments designed to make every visit feel a little more magical. Special drinks include: Detective Lily Lemonade, Fainting Sheep Latte, Woolly White Magic Milk and more.In this witty, new breed of mystery, George (Hugh Jackman) is a shepherd who reads detective novels to his beloved sheep every night, assuming they can’t possibly understand. But when a mysterious incident disrupts life on the farm, the sheep realize they must become the detectives. As they follow the clues and investigate human suspects, they prove that even sheep can be brilliant crime-solvers.BIGGBY® is leaning into what it does best: creating small, meaningful moments of joy. From curious kids to coffee-loving parents, this collaboration is all about giving families a reason to press pause on their day and enjoy something together.Whether it’s trying a new drink, spotting themed touches in-store or turning a quick stop into a mini adventure, BIGGBY® is making everyday moments feel a bit more memorable.The collaboration also offers a sneak peek at what’s ahead for the brand, with a refreshed Kids Menu launching this summer, giving even the youngest guests more reasons to love their BIGGBY® runs.Just in time for Mother’s Day weekend, the timing couldn’t be better. It’s the perfect excuse for families to swing by after a movie, meet up for a weekend treat or celebrate mom with something a little more fun than the usual coffee run.“At BIGGBY®, we’re always looking for ways to make someone’s day just a little brighter, and this collaboration is a perfect example of that,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino</a>, BIGGBY COFFEE® CMO. “With the movie hitting theaters May 8, we love that families can get a little preview of the fun when they visit BIGGBY®. It’s all about creating those small, happy moments.”The Sheep Detectives opens Mother’s Day, May 8, in theaters everywhere! Rated PG.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests and partnering with coffee producers who treat people well, respect the environment and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.

BIGGBY® COFFEE Teams Up with “The Sheep Detectives"

The high-energy coffee franchise teams up with the family-friendly movie to bring themed drinks and in-store moments designed for both kids and parents.

BIGGBY® COFFEE Teams Up with “The Sheep Detectives” for a Springtime Adventure Full of Fun (and Flavor)

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EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is welcoming spring with a fresh seasonal menu featuring fan-favorite Irish Cream beverages, smooth brown sugar coffee creations, seasonal food items and limited-time promotions. The seasonal lineup runs Feb. 26 through May 20, 2026.This spring, BIGGBY® COFFEE is spotlighting two seasonal beverage categories designed to bring festive flavor and cozy-sweet indulgence to every kind of coffee run.First, Irish cream returns for a lucky start to the season, just in time for St. Patrick’s Day. The beloved flavor shines across a variety of creamy, dessert-inspired beverages that deliver rich, comforting sips with a festive twist.Featured Irish cream beverages include:<ul><li>Lucky Charm Latte&nbsp;</li><li>Sweet Foam Irish Cream Cold Brew&nbsp;</li><li>Latte of Joy&nbsp;</li><li>Chocolate Covered Leprechaun&nbsp;</li><li>Irish Cream Latte</li></ul>In addition, BIGGBY® is featuring its brown sugar lineup, a smooth, lightly sweet flavor that pairs perfectly with coffee and chai for a warm, comforting spring sip.Featured brown sugar beverages include:<ul><li>Brown Sugar Latte</li><li>Brown Bear Latte&nbsp;</li><li>Brown Sugar Chai</li><li>Brown Sugar Chai Charger</li></ul>Seasonal food items also return, including the fan-favorite Sausage Cheddar Biscuit with Honey, Lemon Coffee Cake Bites and Chocolate Cake Pops. Guests can also take advantage of value bundles that pair coffee and food for an easy, satisfying option.Guests can also enjoy seasonal promotions throughout the spring:<ul><li>Daylight Saving Time (March 8-13): $1 off any drink, any size</li><li>St. Patrick’s Day&nbsp;(March 17): 50% off any size Irish Cream beverage</li><li>Nurses Week (May 6-12): $1.99 any 16-ounce beverage with valid ID</li><li>Mother’s Day (May 10): BOGO free or $1 off any drink, any size</li></ul>From Irish Cream favorites to brown sugar classics and spring treats, BIGGBY® delivers a variety of offerings to help guests sip into spring and enjoy the season.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.BIGGBY.com</a>.&nbsp;About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;

BIGGBY® COFFEE Welcomes Spring With Festive Irish Cream, Brown Sugar Creations and Seasonal Perks

The seasonal lineup runs Feb. 26 through May 20 and features festive Irish Cream beverages, Brown Sugar drinks, spring treats and limited-time promotions.

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EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460+ unit high-energy coffee franchise, closed out 2025 with steady systemwide expansion, stronger performance in established cafés and renewed energy around its 30th birthday celebration and brand relaunch, setting the stage for a growth-focused 2026 built on customer experience, operational consistency and franchisee support.Across cafés that were open in both 2024 and 2025,&nbsp;<a href="https://1851franchise.com/biggbycoffee/info">BIGGBY®</a> said more guests visited throughout the year, helping drive overall performance.&nbsp;<a href="https://www.linkedin.com/in/ekaylorcpa/">Erin Kaylor</a>, president and chief financial officer, said the results reflect both brand loyalty and strong demand for new menu offerings.“Our cafés saw more guests coming through the doors in 2025, and that’s a great indicator of how customers are responding to what we’re offering,” Kaylor said. “We’ve worked hard to deliver new products while staying true to what people already love about BIGGBY®.”<h2>A 30th Birthday Offer That Brought Guests Back</h2>BIGGBY® kicked off key momentum with its&nbsp;<a href="https://1851franchise.com/biggbycoffee/celebrating-30-years-of-biggby-coffee-a-legacy-of-growth-and-a-bright-future-2728921">30th birthday celebration</a>, leaning into a value-forward offer designed to bring new and returning guests through the doors. The promotion featured a 95-cent Caramel Marvel — the brand’s signature drink.“We wanted to celebrate with something fun and accessible,” Kaylor said. “It was a simple way to thank customers, bring people in and remind them why BIGGBY® has been part of their routines for so long.”&nbsp;Following the birthday celebration, the brand introduced&nbsp;<a href="https://1851franchise.com/biggbycoffee/biggby-coffee-unveils-first-major-brand-refresh-in-30-years-2729578">a refreshed look and updated marketing materials</a> to reinforce consistent messaging across the system.<h2>More Cafés, More Momentum, More Loyal Guests</h2>BIGGBY® also expanded its footprint, opening 47 new stores in 2025 and finishing the year with 460 locations across 13 states. BIGGBY® COFFEE’s customer loyalty remained a headline storyline, including recognition that reflected both enthusiasm and repeat visitation during a year when many consumers weighed discretionary spending more carefully.“One of the really wonderful things about BIGGBY® is how loyal our customers truly are,” Kaylor said. “We were proud to rank&nbsp;<a href="https://1851franchise.com/biggbycoffee/biggby-coffee-usa-today-best-coffee-chain-2025-2730743">No. 2 Best Coffee Chain by USA Today</a>,&nbsp; and that was thanks to our customers showing their support for the brand and how much they truly love BIGGBY®.”<h2>Strengthening Franchisee Performance Through Training and Consulting</h2>Alongside consumer-facing wins, BIGGBY® spent 2025 sharpening franchise support — including training updates that place greater emphasis on business fundamentals, financial understanding and long-term growth planning.“We’ve put more focus on helping franchisees build stronger businesses,” Kaylor said. “That means clearer tools around financial planning, understanding performance and preparing for growth as they scale.”<h2>2026 Priorities: Loyalty, Tech Investment and Operational Excellence</h2>Looking ahead, BIGGBY® plans to lean further into loyalty-building promotions, continued technology investment and stronger operational execution across the system.Early in 2026, the brand launched “Twice as Nice Tuesdays,” which offers double loyalty points on specialty beverages each Tuesday for the first season of the year, alongside a TWIX©-inspired specialty beverage in partnership with&nbsp;<a href="https://www.mars.com/">Mars, Incorporated</a>.BIGGBY® also plans to build on app improvements introduced in 2025, including updates aimed at making digital ordering faster and easier.“Updating the app was a meaningful step forward,” Kaylor said. “Our goal was to make ordering simpler and reduce friction for customers, and we’re continuing to build on that in 2026.”As BIGGBY® grows, the brand said it will remain selective about franchise expansion, prioritizing owners aligned with its community-first culture.“We want people who care about their communities and want to build something local and lasting,” Kaylor said. “That’s when BIGGBY® works best.”About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.

The high-energy coffee franchise’s 30th birthday celebration helped fuel momentum as the brand looks to deepen loyalty, expand thoughtfully and sharpen franchisee support in 2026.

BIGGBY® COFFEE Opens 10 New Locations, Launches New Leadership Podcast and More; Wraps Up Q1 With Impressive Momentum

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