Take the first step toward owning the best thing to happen to breakfast since the frying pan.

Biscuit Belly combines the booming fast-casual, fried chicken and breakfast/brunch restaurant segments into one irresistible brand. With a proven business model and a commitment to quality, Biscuit Belly is expanding across the U.S., offering franchisees an opportunity to join a growing brand with strong market demand. The brand has reported impressive financials, with franchised restaurants averaging $1,312,370 in gross receipts in 2023 and an average gross margin exceeding 28%. With plans to open three to five additional locations in 2025, the franchise is seeking franchise partners to join its expansion across the U.S, making now the perfect time to get in early with this innovative concept. Biscuit Belly also provides comprehensive support, from training and site selection to ongoing marketing and operational assistance.

Biscuit Belly stands out in the competitive breakfast market with its standout menu, welcoming interiors and exceptional hospitality. Known for its made-from-scratch biscuit creations featuring innovative flavors and fresh ingredients, the brand goes beyond ordinary breakfast fare. Its emphasis on guest experience is exemplified through a guest ambassador program, designed to ensure every visitor leaves satisfied. This proactive approach addresses industry insights shared by Founder and CEO Chad Coulter, highlighting that over three-quarters of customers won’t return to a restaurant after a poor first experience.

Franchisees benefit from comprehensive support that spans every stage of their journey, from initial training and site selection to ongoing operations and marketing guidance. Backed by experts with years of restaurant industry experience, Biscuit Belly equips franchisees with the tools and resources needed to succeed. This includes both practical business strategies and the operational touches that help them become standout fixtures in their communities.

The breakfast and brunch category has proven to be one of the most resilient and rewarding sectors in the restaurant industry. Over the past five years, the breakfast restaurant and diner industry has rebounded strongly from pandemic-related disruptions, with a compound annual growth rate (CAGR) of 1.7%, reaching $14.6 billion in 2024. Consumers are increasingly prioritizing dining out as a social and indulgent experience, and breakfast and brunch have become key dayparts for these moments. 

Biscuit Belly is looking for passionate, hands-on restaurant operators or owners who are experienced in the industry and have a strong understanding of business operations. The ideal franchisee is someone with a passion for great food and exceptional customer service, paired with the entrepreneurial mindset needed to grow a business. Whether you’re a multi-unit operator looking to expand your portfolio or a single-unit entrepreneur with a focus on community, Biscuit Belly provides the tools and support to help you thrive. If you’re ready to be part of a brand that’s redefining breakfast and brunch, Biscuit Belly could be the perfect fit.