Biscuit Belly Franchising

A biscuit concept inspired by small-town mom-and-pop biscuit shops might seem unassuming at first, but&nbsp;<a href="https://biscuitbellyfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biscuit-belly-three-segments-in-one-unmatched-performance-in-all-2728091" target="_blank" rel="nofollow">Biscuit Belly</a>, the growing breakfast and brunch franchise concept, is anything but. Founded by Georgia native&nbsp;<a href="https://www.linkedin.com/in/chad-coulter-4663465b?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biscuit-belly-three-segments-in-one-unmatched-performance-in-all-2728091" target="_blank" rel="nofollow">Chad Coulter</a>, <a href="http://1851franchise.com/biscuit-belly">Biscuit Belly</a> brings all of the best parts of small-town Southern biscuit making to a modern business model that positions franchisees to establish themselves while combining three of the hottest trends in the restaurant industry.“We sit in three of the fastest-growing segments in food right now,” Coulter said. “Fast-casual restaurants have exploded. Fried chicken is huge right now, and we incorporate fried chicken into many of our biscuit sandwiches. And, of course, the breakfast/brunch segment is a hot one. That’s a combination that guests can’t really get anywhere else, and that works to help us stand out in our communities.”<h3>An Attractive Guest Experience and Robust Franchisee Support</h3>Biscuit Belly stands out in the crowded breakfast market with its unique menu offerings, bright and airy interiors, emphasis on hospitality and efficient business model. The menu features made-from-scratch biscuit creations that go beyond the ordinary, incorporating innovative flavors and fresh ingredients.&nbsp;The concept also emphasizes an amazing guest experience with a guest ambassador program to ensure guests leave completely satisfied. Coulter shared industry study statistics which show that over three-quarters of people will not return to a restaurant if they have a bad experience the first time, and getting ahead of any potential hiccups largely mitigates this risk.“There’s someone in the dining room that is assigned to the guest experience,” Coulter said. “This includes basic things like greeting and chatting with guests and correcting any mistakes that may occur. Having these team members in the dining room consistently brings another layer of value to our model, especially on the weekends when we do 60-plus percent of our sales.”From initial training and site selection to ongoing operational support and marketing guidance, franchisees receive comprehensive assistance at every step along the way from those who have years of experience in the restaurant industry. Biscuit Belly provides both the structure and resources necessary to ensure franchisees are positioned for success both in terms of the practical steps that need to be taken to run a business and the operational touches that allow them to stand out in their communities.Another major piece of support offered by Biscuit Belly is guidance surrounding marketing and social media. It’s becoming more and more common for diners to let “the camera eat first,” capturing photos of their meals before digging in. At Biscuit Belly, beautifully plated dishes encourage guests to share their experiences online, generating organic user content. The corporate team takes this a step further, actively enhancing the visual appeal of every dish.“This is a very photogenic brand thanks to our branding, colors and the appearance of the dishes, and we want to capitalize on that,” Coulter said. “We have an Instagram-ready class that we do at every new store opening, teaching the managers how to hone presentation and stay mindful of the opportunity that exists in that arena. We get a lot of free marketing from people sharing on social, and we’ve taken steps like getting custom plates made with our brand colors to bolster that benefit even further.”With a proven model and experienced team to back it up, Biscuit Belly is looking forward to steady growth in the coming years.<h3>Healthy Growth Across the Southeast and Midwest</h3>Biscuit Belly is poised for significant growth in the coming years, with a focus on expanding its footprint in key markets across the United States. The franchise is targeting metropolitan areas with a strong demand for innovative breakfast and brunch options, and it is actively seeking multi-unit franchisees with a passion for the restaurant industry.“Our ideal owner is an experienced hands-on restaurant operator or owner.&nbsp; People that we call ‘restaurant entrepreneurs,’” Coulter said. “These individuals have experience in the restaurant industry, are passionate about food, committed to providing exceptional customer service and have a strong understanding of business operations.”Biscuit Belly is currently on track to open three to five additional restaurants in 2025 and is looking to award four to five multi-unit franchise agreements next year, but Coulter said the team is also open to discussing single-unit agreements where they are appropriate for a given market.<h3>Why Now Is the Time To Invest in Biscuit Belly</h3>Biscuit Belly offers an opportunity with a dynamic, growing brand that has begun establishing roots in three major segments of the restaurant space. As the brand works to grow, it is focused on establishing concentric circles surrounding its existing locations to support strong brand awareness and logistical and operational efficiencies.For entrepreneurs looking to expand their portfolios, Biscuit Belly can be a strong opportunity which is uniquely positioned in the market with high growth potential. According to the brand’s 2024 Franchise Disclosure Document, the initial investment required to begin the operation of a Biscuit Belly restaurant ranges from $702,000 to $1,187,000, and franchised restaurants reported an average of 28.4% for cost of goods sold, 28.1% for cost of labor, and $328,092 for average gross receipts per quarter for FY 2023. The Biscuit Belly support team continues to make strides in the Biscuit Belly labor model and cost of goods sold to make franchisees as profitable as possible.Biscuit Belly is actively seeking franchise partners to join its expansion across the U.S. With a comprehensive training and support system, franchisees are equipped to succeed in the restaurant industry. The company's streamlined operations and strong brand identity create a solid foundation for business growth and profitability.To find out more information on costs to buy this franchise, please visit <a href="http://1851franchise.com/biscuit-belly/info">1851franchise.com/biscuit-belly/info</a>. &nbsp;

Biscuit Belly Franchise: Redefining Breakfast and Brunch With Unique Flavors

Biscuit Belly Franchise: A Scalable Opportunity   

1851 Franchise

The fast-casual, fried chicken and breakfast/brunch segments are all flourishing right now. This Southern-style biscuit franchise combines all three and stands out in all of them.


This brand page has been paid for by BISCUIT BELLY FRANCHISING. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Biscuit Belly: Three Segments in One, Unmatched Performance in All

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LOUISVILLE, Ky. —&nbsp;<a href="https://biscuitbellyfranchise.com/">Biscuit Belly</a>, the fast-growing brunch franchise known for its scratch-made biscuits and Southern hospitality, closed out the year with enough signed deals and planned openings to put the brand within reach of 20 operating restaurants by the end of 2026. After signing six leases this year and opening one new location in Summerville, South Carolina, the brand enters the new year with one of the strongest growth outlooks in its history.“We’re at 13 locations now, and we're confident we'll hit that 20-location market by the end of next year,” said CEO&nbsp;<a href="https://www.linkedin.com/in/chad-c-4663465b/">Chad Coulter</a>. "We’re bringing on additional team members to help get us there because we know it’s there — and we have to execute at a high level.”Throughout 2025,&nbsp;<a href="https://1851franchise.com/biscuit-belly/info">Biscuit Belly</a> focused heavily on building a robust development foundation and aligning new real estate opportunities for the year ahead. The brand’s lease activity this year includes sites across North Carolina, Georgia, Florida, Texas and Ohio, which will expand Biscuit Belly’s presence from six states to nine once they open. Two of the most anticipated locations are in Columbus, Ohio, and Houston, Texas.“The Columbus location will open in the Grandview neighborhood, fairly close to Ohio State’s campus,” Coulter said. “Because of this location, competition for the space was fierce. There were 9 LOIs on the space in the first week, but after talking with the Landlord, she really liked the concept and chose us to move forward. We are working with some branding experts to make this location really pop, as we want it to be our flagship store in the market.”&nbsp;&nbsp;Franchise development also saw meaningful growth this year, including two new multi-unit signings — one in Houston and one across the Florida Panhandle. These groups reflect the type of operators the brand continues to attract as it scales.“One of the groups was a multibrand, multi-unit group in concepts like Auntie Anne’s and Cinnabon,” Coulter said. “They’re very hands-on operators. The individual out in Houston has a ton of retail experience and is building the team around her that’ll really make her successful.”Biscuit Belly also reviewed its operating costs in 2025, updating supplier agreements and shifting to new vendors with lower prices. The company said it also reached substantial reductions in commission rates with major delivery platforms. “Even with the challenges of traffic and inflation, our store-level profitability is as strong as it’s ever been. We will continue to fine-tune the model without sacrificing quality or the integrity of the brand,” Coulter said.Catering has continued to gain traction, now representing 10 percent or more of sales across the system and growing by large double-digit percentages over last year. The brand plans to build on that progress in 2026.“Next year we’re bringing on a first-party catering ordering service and have hired an internal catering sales team to continue that momentum on the catering side," Coulter said.&nbsp;Looking ahead, the company is concentrating on opening the stores already in development and bringing its count to 20 locations by the end of 2026. Biscuit Belly is also working toward adding two or three more multi-unit operators and lining up at least five additional projects for 2027 in the regions where it already has support, including parts of Georgia, Virginia, North Carolina, Ohio, Florida and Texas. Coulter stated that the pipeline is already shaping up very nicely beyond 2026, with a goal of between 25 and 30 locations by the end of 2027.“We want to be smart with what we’re doing,” Coulter said. “We’re not just looking to open stores for the sake of unit count growth.About Biscuit Belly:Founded in 2019 and franchising since 2020, Biscuit Belly opened its first location in Louisville, Kentucky, where it became known for its creative approach to Southern comfort food classics with a focus on large, gourmet biscuit sandwiches. With a chef-cultivated menu, the brand has paired its Southern-inspired offerings with genuine hospitality to create an upbeat, fun environment where guests can enjoy a delicious meal with family and friends. With thirteen locations currently open in Kentucky, Georgia, Alabama, North Carolina, South Carolina and Virginia, the brand has a goal to reach 20 open units by the end of 2026. For more information, please visit&nbsp;<a href="https://biscuitbelly.com/">https://biscuitbelly.com/</a>.&nbsp;

Biscuit Belly Franchise - End of Year Wrap-Up - 2026 - 1851 Franchise

Biscuit Belly Finishes Year Strong and Looks Ahead to a 20-Unit Footprint in 2026

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After playing a crucial role in the growth of pizza franchise Papa Johns alongside his brother,&nbsp;<a href="https://www.linkedin.com/in/john-h-schnatter">“Papa John” Schnatter</a>,&nbsp;<a href="https://biscuitbellyfranchise.com/leadership/chuck-schnatter/">Chuck Schnatter</a>, a long-time member of the brand’s executive team and investor himself, has learned a great deal about what makes a restaurant franchise succeed. A great menu can draw a crowd, but real systems, standardization and strong unit economics are what build a legacy. That’s what he was focused on when he invested in&nbsp;<a href="https://biscuitbellyfranchise.com/">Biscuit Belly</a>, the 13-unit Southern-style breakfast and brunch franchise.“You always have to start with the people. You invest in people first and concepts second,” Schnatter said. “In any company, until you have good leadership, you’re not going to have a good concept.”<a href="https://www.linkedin.com/in/chad-c-4663465b/">Chad</a> and&nbsp;<a href="https://www.linkedin.com/in/lauren-coulter-%F0%9F%8D%B3-70053b2a/">Lauren Coulter</a>, co-founders of&nbsp;<a href="https://1851franchise.com/biscuit-belly/info">Biscuit Belly</a>, caught Schnatter’s attention before the biscuit concept even launched.<h2>A Chef-Driven Foundation and a Resilient, Scalable Model</h2>Schnatter initially partnered with the Coulters on their wine and southern-tapas concept, LouVino. While the concept was successful, the team quickly realized how demanding a chef-driven concept serving the dinner crowd would be. The menu was also so chef-driven that it was difficult to replicate, so they began to pivot. As they thought up Biscuit Belly, the scalability was immediately apparent.“We felt like Biscuit Belly was a much more repeatable concept than LouVino,” Schnatter said. “Once we had the model, even though it was chef-driven, we could duplicate it … franchise it and grow it ourselves.”Schnatter also recognized the power of Biscuit Belly’s unique menu. While the brand is focused on biscuits and other Southern breakfast-style foods, there’s enough diversity to build resilience.“When you’re in pizza, 40 percent of your cost is cheese. So if cheese goes up, your costs go through the roof,” he said. “If you look at our menu, we've got pork, chicken, turkey, eggs, dairy, and wheat. All of those hold about equal weight, so if one goes up, it doesn’t crush our food cost.”<h2>Capturing the Next Wave</h2>Early on in the concept development process, Schnatter also recognized a massive opportunity in market positioning. Biscuit Belly operates in the breakfast and brunch segment, which is not nearly as saturated as the dinner space. And its colorful, vibrant brand identity appeals to a younger demographic that demands an elevated experience.“This isn’t your grandfather’s bacon and eggs,” Schnatter said. “Biscuit Belly is the next wave in breakfast. It’s where 18 to 45 year olds want to be.”Biscuit Belly’s model caters to the “the camera eats first” mentality, and the Instagrammable nature of the food lends itself to social sharing. This is another key driver of brand awareness, turning everyday guests into promoters of the brand — another differentiator Schantter recognizes and loves.In addition to great food and strong potential in the market, Biscuit Belly’s ability to get into the industry when it did, with a model as strong as it has, has positioned it to capitalize on this “next wave.”<h2>The Quality of Life Benefit</h2>One of the most important advantages Biscuit Belly offers its operators is a more balanced lifestyle. In the traditional restaurant world, much of the demand occurs on nights and weekends, and operators must adjust accordingly. This can be draining for owners, and it can also make staffing difficult.&nbsp;Biscuit Belly, however, flips this dynamic entirely. Closing in the early afternoon all week, owners benefit from more free time and a one-shift model that makes staffing easier and boosts employee retention.“Whether you’re an owner or employee, you’re out of there by 3:30 on a Friday. You can still go to your kid’s basketball game or make it to a concert,” Schnatter said. “You can have a life where you’re getting out of work when everyone else in the restaurant world is just arriving at work.”<h2>A Blueprint for Growth</h2>For Schnatter, the decision to back Biscuit Belly is based on a recognition of infrastructure and the potential for explosive growth. Whether growing from location one to two or 2,000 to 2,001, Schnatter says the growth process requires the same rigorous discipline.By applying the hard-won lessons of the pizza industry to the breakfast and brunch industry, Schnatter is supporting Biscuit Belly in its strategic approach to national growth.“I understand what it takes to run a restaurant company and finance a restaurant company. And I’ve been a franchisee with Papa Johns, so I’ve interacted with systems from both the franchisor and franchisee standpoint,” Schnatter said. “The same concepts apply whether you’re selling coffee, chili, pizza or biscuits. The fundamentals are the fundamentals, and you’ve got to follow them.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/biscuit-belly">https://1851franchise.com/biscuit-belly</a>.&nbsp;

Photo of Chuck Schnatter inside Biscuit Belly location

Why a Former Papa Johns Executive Invested in Biscuit Belly Franchising

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Restaurants have lived with the same equation for years: ingredients rise, guests push back on price and margins erode.&nbsp;<a href="https://biscuitbellyfranchise.com/">Biscuit Belly</a>, the fast-growing brunch franchise known for its scratch-made biscuits and Southern hospitality, has chosen a different path. Instead of passing costs to customers, the breakfast-and-brunch brand treats cost of goods as a controllable system — one that can be redesigned with smarter sourcing, tighter procurement and precise, kitchen-level changes that guests never notice.“[COGS] is one of your biggest costs other than labor. It can affect profitability and your ability to continue to expand within the brand,” said&nbsp;<a href="https://www.linkedin.com/in/chad-c-4663465b/">Chad Coulter</a>, founder and CEO of&nbsp;<a href="https://1851franchise.com/biscuit-belly/info">Biscuit Belly</a>. “To offset that, you have to raise prices. However, consumers are tired of spending more money and they’re starting to get sticker shock.”<h2>A Portfolio of Ingredients, Not a Single-Commodity Bet</h2>Biscuit Belly avoids being hostage to any one commodity. Its highest-volume purchases span potatoes, dairy, eggs, produce, chicken, beef, turkey and pork. That diversity acts like a shock absorber when a single commodity experiences a spike. Operators in narrow categories can get whipsawed when one input moves. Biscuit Belly’s broader basket spreads risk across the P&amp;L and steadies margins through swings.“If you own a burger or chicken-focused restaurant and your most purchased protein increases in price substantially, you get crushed,” Coulter said. “For us, if one thing goes up, it’s not really going to affect you.”<h2>Procurement as Partnership</h2>With risk distributed, Biscuit Belly went after unit economics. The team renegotiated its broadline agreement, added an outsourced procurement partner and kept multiple suppliers in play. Those steps do more than shave dollars off case prices; they align incentives so vendors invest in the system’s growth. When suppliers believe the brand will open more doors, they are more flexible on terms today to earn volume tomorrow. That mindset extends beyond food into disposables and paper, where basis-point improvements compound at scale.<h2>How Biscuit Belly Found Savings Guests Never Notice</h2>Biscuit Belly has made inflation an opportunity to sharpen its recipes without sacrificing quality. By reengineering menu items, the brand built a more efficient kitchen model that safeguards both margins and flavor.“We were able to switch our biscuit mix to a different manufacturer and save 40 percent on one of our top-five items,” Coulter said. “We shifted the ratio of our melted butter, heavy cream and a couple of other ingredients in our biscuit mix and saved six or seven cents a biscuit. It had zero impact on the final product because we tested it many times over several months.”<h2>Agility That Shows Up on the P&amp;L</h2>Lean decision-making lets the brand move faster than larger systems. Menu tests run quickly, LTOs pivot in weeks rather than years, and supplier switches roll out without operational churn.&nbsp;“We’re extremely nimble,” Coulter said. “We can pivot and test, and pivot again and test again until we get it right fairly quickly.”When eggs spiked, a distributor’s local farming contract muted the hit. When disposables crept up, a paper distributor change delivered a 20 to 30 basis-point improvement. The cadence is constant: watch the market, test alternatives, lock in savings.<h2>What It Means for Franchisees</h2>Lower, steadier input costs reduce the need for aggressive price increases and the traffic risk that follows. Biscuit Belly’s playbook — diversified ingredients, negotiated scale, recipe-level engineering and speed — turns inflation from a headwind into a margin opportunity. It’s not a one-time fix but a discipline embedded in leadership focus and field feedback. For owners, that means a model built to protect profitability in a volatile economy, not just in ideal conditions.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/biscuit-belly">https://1851franchise.com/biscuit-belly</a>.

Biscuit Belly Franchise - Cost of Goods Sold - Inflation - 1851 Franchise

Cracking the Code on Costs: How Biscuit Belly Found Efficiency in an Era of Inflation

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LOUISVILLE, Ky. —&nbsp; <a href="https://biscuitbellyfranchise.com/">Biscuit Belly</a>, the fast-growing brunch franchise known for its scratch-made biscuits and Southern hospitality, is seeing major momentum. The brand has started development on six new restaurants across the Southeast — three franchised locations in the Florida Panhandle and three corporate joint-venture stores in Wake Forest and Fayetteville, North Carolina, and Peachtree City, Georgia.The new signings bring together seasoned franchisees and reinvestment from&nbsp;<a href="https://1851franchise.com/biscuit-belly/info">Biscuit Belly’s</a> own leadership, a sign of the team’s belief in the brand’s direction and future.“Florida has been on our radar since the very beginning,” said&nbsp;<a href="https://www.linkedin.com/in/chad-coulter-4663465b/">Chad Coulter,</a> co-founder and CEO of Biscuit Belly. “With its year-round tourism, it’s an incredible branding opportunity — you never know who might stop in, love the experience and want to bring it to their hometown."Multi-brand franchise partners Clint Dollar and Dave Gardner, who collectively own more than a dozen Cinnabon, Auntie Anne’s, Great American Cookies, Marble Slab Creamery and Charleys Cheesesteaks locations, have signed a three-unit agreement to open in Pensacola and Panama City Beach. After years of operating primarily in malls, Dollar and Gardner were drawn to Biscuit Belly’s single-shift breakfast model."We talked about the breakfast model for years. We loved the lifestyle that closing in the early afternoon could provide,” Gardner said. “It allows us a little more work-life balance, and it allows us to appeal to a different employee base. All of that has led us here.”Their first Biscuit Belly is opening in 2026, with the other two expected to be open by 2027."We are thrilled to have Clint and Dave in the system,” Coulter said. “They have many years of experience and they’ve already been very impressive in terms of how involved they’ve been and how quickly they are looking to get open, which is great.”In addition to the Florida expansion, Biscuit Belly is investing alongside partners to open three new joint-venture locations in Wake Forest and Fayetteville, North Carolina, and Peachtree City, Georgia. The company’s founders and core leadership team are personally contributing capital to the projects.“We believe in what we’re building, so we’re putting our own dollars into these ventures,” Coulter said. “It’s a slower, more deliberate approach — we’re selective about sites and franchisees — but it’s about long-term sustainability, not just selling deals. We’d rather grow the right way. We have these and a few more locations we’re looking to execute agreements on that will be announced soon.”With 13 locations already open across Kentucky, Georgia, Alabama, North Carolina, South Carolina and Virginia, Biscuit Belly is on track to nearly double its footprint with projects now underway and leases in progress in Texas, Ohio and several additional Southeast markets.“People everywhere love great food and a fun, welcoming experience,” Coulter said. “When you deliver that, it travels anywhere — and we’re excited to keep bringing Biscuit Belly to new communities.”About Biscuit Belly:Founded in 2019 and franchising since 2020, Biscuit Belly opened its first location in Louisville, Kentucky where it became known for its creative approach to Southern comfort food classics with a focus on large, gourmet biscuit sandwiches. With a chef-cultivated menu, the brand has paired their Southern inspired offerings with genuine hospitality to create an upbeat, fun environment where guests can enjoy a delicious meal with family and friends. With thirteen locations currently open in Kentucky, Georgia, Alabama, North Carolina, South Carolina and Virginia the brand has several more stores under construction. For more information, please visit&nbsp;<a href="https://biscuitbelly.com/.">https://biscuitbelly.com/.</a>&nbsp;

Biscuit Belly Expands Across the Southeast U.S. With Six New Locations

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Biscuit Belly: Three Segments in One, Unmatched Performance in All

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