All you pizza chains better watch out because Blaze has a new product and it’s coming in hot.
What’s better than an 11-inch pizza? A 14-inch pizza––duh. Blaze Fast-Fire’d Pizza is firing up its wood-stone ovens to launch its new large shareable pizzas “as part of a major initiative to grow its digital delivery and carryout business,” according to QSR.
If you love Blaze’s 11-inch pizzas, then you’ll be head over heels for its 14-inch option. You know what they say––the bigger, the better.. These pizzas will be available to order on the Blaze Pizza app, Blaze’s website, DoorDash and Postmates.
“Consumers continue to seek out better, fresher and more innovative options across most every food category,” said Blaze General Manager of the Digital Growth Division Daniela Simpson, according to QSR. “Today, we are here to disrupt the [delivery pizza] category and give consumers what they deserve––a better pizza.”
Not only is the BYO pizza brand adding a larger pizza to its menu, but it has plans to slice its competition by including a new brand campaign––”Upgrade the Way You Pizza,”––upgrading guests to a large pizza for free. The rollout accompanies a new promo video featuring LeBron James, free delivery from September 13 to September 29 at participating U.S. locations, a national TV ad and online specials. With these new initiatives, Blaze is expected to rake in $400 million by the end of 2019.
Other fast casual brands are revamping in hopes of attracting new customers and keep their long-time loyal fans. Buffalo Wild Wings recently teamed up with hospitality brand MGM to provide customers the ultimate experience with a new game on its Blazin Rewards app. Taco Bell is also in the midst of amping up its menu by removing cult classics and adding new fan favorites such as the Toasted Cheddar Chalupa.
Blaze is literally going big and doesn’t plan on going home.
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