Bonchon Korean Fried Chicken, the 500-unit crispy fried chicken franchise, is building on its Korean roots as it grows across North America. The brand now has more than 150 U.S. locations, giving it a strong foundation as interest in Korean flavors continues to rise.  With more than 500 restaurants globally and over 150 locations across the United States, Bonchon continues to demonstrate that authentic Korean cuisine has broad consumer appeal while providing franchisees with a proven platform for long-term growth.

“We’re so lucky to be in this era of Korean culture becoming so mainstream,” CEO Suzie Tsai told FSR Magazine. “Social media has brought us to the forefront of the global marketplace, and people’s palates are ready to embrace authentic Korean flavors.”  Growing consumer demand is only part of the story. Bonchon is pairing this momentum with disciplined franchise expansion, enhanced market analytics, strategic site selection, and operational support designed to help franchisees build successful restaurants for the long term.

K-Pop is increasingly popular. Korean skincare is in high demand. People are seeking out Korean food on a more regular basis. All of this points to Korean culture as a key business driver, and Bonchon’s position as “a steward of authentic, craveable Korean flavor” only strengthens its market position among franchise owners and guests alike.  "Today's franchise investors are looking for brands with proven consumer demand, disciplined growth strategies, and strong unit economics," said Chief Development Officer Blas Escarcega. "Bonchon delivers all three while remaining true to the authentic Korean flavors that built the brand."  

As she stays true to the Korean authenticity people love Bonchon for, Tsai recognizes the value of the culture beyond just the food and flavors.

“Early in my life, I realized restaurants are about creating moments and experiences and building relationships,” she said. “This connection continues to captivate me.”  Supporting that vision is Bonchon's new restaurant prototype, designed for approximately 1,800 to 2,000 square feet. The updated format provides franchisees with greater flexibility in today's real estate market while maintaining the authentic dining experience and full menu guests expect

Prioritizing both the food and the overall dining experience at Bonchon, from the restaurant environment to the service guests receive, is how Tsai is laying the foundation for both quick and healthy growth in Bonchon’s future.

“I don’t believe that today’s fast casual is about food being made faster,” she said. “It’s the convenience you build into the overall experience that matters. Thinking about it this way is what allows us to keep what really defines Bonchon — when it comes to our food — as authentic as possible within our different restaurant prototypes.”  The smaller prototype also enhances operational efficiency, supports off-premise dining, and provides developers with access to a broader range of real estate opportunities without compromising Bonchon's signature made-to-order quality.

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To find out more information on costs to buy this franchise, please visit https://1851franchise.com/bonchon/info.