BooXkeeping

SAN DIEGO, Calif. —&nbsp;<a href="https://www.booxkeepingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=booxkeeping-welcomes-new-franchisees-alejandra-hernandez-and-sandrine-rattier-in-san-diego-california-2730694" target="_blank" rel="nofollow">BooXkeeping</a>, the modern bookkeeping franchise known for delivering cloud-based financial services to small and medium-sized businesses, is proud to announce the addition of new franchisees,&nbsp;<a href="https://www.linkedin.com/in/alejandra-hernandez-06a9a2a0/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=booxkeeping-welcomes-new-franchisees-alejandra-hernandez-and-sandrine-rattier-in-san-diego-california-2730694" target="_blank" rel="nofollow">Alejandra Hernandez</a> and&nbsp;<a href="https://www.linkedin.com/in/sandrine-rattier-mba/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=booxkeeping-welcomes-new-franchisees-alejandra-hernandez-and-sandrine-rattier-in-san-diego-california-2730694" target="_blank" rel="nofollow">Sandrine Rattier</a>, in San Diego, California.The duo brings strong professional backgrounds in supply chain management and a longstanding interest in accounting. Together, they are eager to leverage&nbsp;<a href="https://1851franchise.com/booxkeeping/info">BooXkeeping’s</a> proven model to help local business owners streamline their bookkeeping and focus on growth.“I hold an associate’s degree in accounting, and have worked in supply chain for over five years,” said Hernandez. “Although my career has been in supply chain, bookkeeping has been an area of interest.&nbsp; After Sandrine and I met, we realized we wanted to start a business together. We saw the advantage of owning a franchise, an established brand, rather than starting something from scratch, and BooXkeeping felt like the perfect fit.”Rattier shared a similar path. “We actually met at supply chain association meetups, and my background is also in the supply chain arena. A long time ago, when I was going to school, I was considering going into accounting, but I took a different direction. I’ve always wanted to start a business, but wasn’t sure where to begin. When a franchise coach reached out to me, I was looking for something smaller, work-from-home, with no employees. BooXkeeping stood out because of its approach to accounting — making it cool again — and the incredible support the brand provides.”The pair said conversations with BooXkeeping’s team and other franchisees sealed their decision. “Before we made a decision, we spoke with other franchisees who shared how easy it was to work with the BooXkeeping team,” Hernandez said. “We heard great things about their support, and that gave us confidence.”Now, Hernandez and Rattier are focused on launching their franchise and serving small businesses in their community. “We are most excited to start getting clients — that’s our next goal,” Hernandez said. “There are restaurants, mom-and-pop shops, and other entrepreneurs in our area who can benefit from bookkeeping services. We’re excited to help them.”For both women, the journey is also deeply personal. “I was born and raised in France and came to the U.S. for school,” Rattier said. “We really started with nothing, so this is a big step.” Hernandez added, “I was born and raised in Mexico and came to the U.S. over 25 years ago. My family and I have been in San Diego ever since, and now I’m so proud to be starting a business here.”BooXkeeping provides professional, cloud-based bookkeeping services to business owners nationwide, with a flexible, scalable franchise model that doesn’t require a physical office. The brand’s comprehensive training and ongoing support ensure franchisees are equipped to deliver modern financial solutions to small and medium-sized businesses.“We are thrilled to welcome Alejandra and Sandrine to the BooXkeeping family,” said CEO and Co-Founder&nbsp;<a href="https://www.linkedin.com/in/maxemma/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=booxkeeping-welcomes-new-franchisees-alejandra-hernandez-and-sandrine-rattier-in-san-diego-california-2730694" target="_blank" rel="nofollow">Max Emma</a>. “Their determination, professional experience, and passion for helping small businesses make them ideal partners for our brand. We know they will make a significant impact in San Diego.”ABOUT BOOXKEEPINGBooXkeeping is a bookkeeping franchise that combines professional expertise with genuine human connection to provide cutting-edge bookkeeping services for small and medium-sized businesses, franchisees, franchisors, CPA firms, and more. Founded by Max and Elena Emma, two entrepreneurial immigrants with in-depth experience in finance and accounting, the brand’s journey spans over 20 years. Today, with 14 franchise locations across the country and one corporate location, BooXkeeping has emerged as a unique player in the bookkeeping industry, emphasizing a human-driven approach and personalized service. To learn more, visit<a href="https://www.booxkeepingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=booxkeeping-welcomes-new-franchisees-alejandra-hernandez-and-sandrine-rattier-in-san-diego-california-2730694" target="_blank" rel="nofollow">&nbsp;https://www.booxkeepingfranchise.com/</a>.

BooXkeeping Welcomes New Franchisees in San Diego, California

BooXkeeping San Diego Welcomes New Franchisees

1851 Franchise

Alejandra Hernandez and Sandrine Rattier, who share backgrounds in supply chain management, are excited to bring BooXkeeping's innovative bookkeeping services to local small businesses.

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Scale Your BooXkeeping Franchise: From Solo Operation to Multi-Client Success

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Max Emma Featured on the Cover of The Inc Magazine’s “5 Most Pioneering Business Leaders to Follow in 2025”

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<a href="https://www.linkedin.com/in/sofiabongardbooxkeeping/">Sofia Bongard’s</a> decision to franchise with&nbsp;<a href="https://www.booxkeepingfranchise.com/">BooXkeeping</a>,&nbsp;a leading franchise network providing remote bookkeeping services, came after years inside the business. Long before she opened her location in&nbsp;<a href="https://www.booxkeeping.com/locations/san-diego-east/">East San Diego</a>, she met founder&nbsp;<a href="https://www.linkedin.com/in/maxemma/">Max Emma</a> and worked for&nbsp;<a href="https://1851franchise.com/booxkeeping/info">BooXkeeping’s</a> corporate operation, where she got a clear view of how the company served clients and operated day to day. That early vantage point is what made her decision a practical one: go independent or franchise with the company she already knew.Ironically, when Emma first raised the idea of franchising, Bongard wasn’t eager to sign on immediately. She said no, then sat with it. A few months later, she came back ready to move forward.“It was like a seed in my mind,” Bongard said. “And then a few months later, I came to him. I said, ‘You know what? I’m ready. I’ll do this.’”<h2>Autonomy and Boundaries</h2>For Bongard, ownership was tied to control over time. She wanted the flexibility to meet client deadlines without having her life dictated by a fixed schedule. That desire also intersected with personal health concerns, which pushed her to rethink what she was willing to trade for work.“I was done with people telling me what to do with my day. With accounting, as long as you meet the due dates for clients, it doesn’t really matter if you do it at 3 a.m. or 5 p.m.,” she said. “I had some personal health issues, and that was really the break point for me. Nothing is really worth putting your health at risk.”That philosophy shows up in how she structures her weeks now. She builds her work around her family and her routines, then focuses on the windows when she needs to close out the month and review financials with clients. She describes the work as concentrated rather than constant, with heavier client touchpoints early in the month and more independent production work through the rest.<h2>Why BooXkeeping Instead of Going Solo</h2>Bongard’s choice to franchise wasn’t about needing a new skill set. It was about the parts of business ownership she didn’t want to carry alone — especially marketing and visibility.“I hate doing anything advertising and social media,” she said. “I’m not good at it.”That’s where BooXkeeping’s presence became a deciding factor. Bongard says she hadn’t realized how often prospects research service providers before reaching out, but she saw quickly how an established brand changes that dynamic.“People see you and they secretly Google you, and I didn’t know that,” Bongard said. “So it went from, ‘Hi, I’m Sofia Bongard — no one on the internet,’ to ‘This company has been there for years and they actually have some links to social media and stuff.’”She also values the brand’s tone in sales conversations. Rather than pushing prospects, she describes an approach that aligns with how she prefers to work. “It’s very straightforward: ‘Hey, I do bookkeeping. You want it? Great. You don’t want it? OK, it’s fine,’” Bongard said. “There’s no desperation.”<h2>Getting Started With Support</h2>Even with her background, Bongard says the early challenges of ownership weren’t technical accounting questions. They were business questions — pricing, setup and the administrative lift of launching. Fortunately, Emma was able to help her keep her perspective by reassuring her that the early scramble wouldn’t last and she’d soon find her footing.“At the beginning, I had no clue how to price my services,” Bongard said. “I was just drowning with all the permits and everything that you had to do, but Max reassured me it was only temporary. ‘It’s fine,’ he told me. ‘I know you feel like you’re drowning, but you are on the boat with us.’”Bongard acknowledges franchising comes with royalties, but she frames the cost as part of running any business — and one she’s willing to pay for brand presence and support. “It doesn’t bother me to pay royalties because the support they’re giving me and the presence they’re giving me — it’s the infrastructure I need,” Bongard said.&nbsp;For Bongard, franchising with BooXkeeping ultimately offered what she was looking for: a familiar system, built-in visibility and room to run the business in a way that fits her life. “Me being in control of what I do or what I don’t do has made me very happy,” she said.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/BooXkeeping">https://1851franchise.com/BooXkeeping</a>.

Why Sofia Bongard Chose a BooXkeeping Franchise Over Going Solo - 1851 Franchise

Why This San Diego Bookkeeper Chose BooXkeeping, a Bookkeeping Franchise Over Going Solo

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SAN DIEGO, Calif. —&nbsp;<a href="https://www.booxkeepingfranchise.com/">BooXkeeping</a>, the modern bookkeeping franchise known for delivering cloud-based financial services to small and medium-sized businesses, is proud to announce the addition of new franchisees,&nbsp;<a href="https://www.linkedin.com/in/alejandra-hernandez-06a9a2a0/">Alejandra Hernandez</a> and&nbsp;<a href="https://www.linkedin.com/in/sandrine-rattier-mba/">Sandrine Rattier</a>, in San Diego, California.The duo brings strong professional backgrounds in supply chain management and a longstanding interest in accounting. Together, they are eager to leverage&nbsp;<a href="https://1851franchise.com/booxkeeping/info">BooXkeeping’s</a> proven model to help local business owners streamline their bookkeeping and focus on growth.“I hold an associate’s degree in accounting, and have worked in supply chain for over five years,” said Hernandez. “Although my career has been in supply chain, bookkeeping has been an area of interest.&nbsp; After Sandrine and I met, we realized we wanted to start a business together. We saw the advantage of owning a franchise, an established brand, rather than starting something from scratch, and BooXkeeping felt like the perfect fit.”Rattier shared a similar path. “We actually met at supply chain association meetups, and my background is also in the supply chain arena. A long time ago, when I was going to school, I was considering going into accounting, but I took a different direction. I’ve always wanted to start a business, but wasn’t sure where to begin. When a franchise coach reached out to me, I was looking for something smaller, work-from-home, with no employees. BooXkeeping stood out because of its approach to accounting — making it cool again — and the incredible support the brand provides.”The pair said conversations with BooXkeeping’s team and other franchisees sealed their decision. “Before we made a decision, we spoke with other franchisees who shared how easy it was to work with the BooXkeeping team,” Hernandez said. “We heard great things about their support, and that gave us confidence.”Now, Hernandez and Rattier are focused on launching their franchise and serving small businesses in their community. “We are most excited to start getting clients — that’s our next goal,” Hernandez said. “There are restaurants, mom-and-pop shops, and other entrepreneurs in our area who can benefit from bookkeeping services. We’re excited to help them.”For both women, the journey is also deeply personal. “I was born and raised in France and came to the U.S. for school,” Rattier said. “We really started with nothing, so this is a big step.” Hernandez added, “I was born and raised in Mexico and came to the U.S. over 25 years ago. My family and I have been in San Diego ever since, and now I’m so proud to be starting a business here.”BooXkeeping provides professional, cloud-based bookkeeping services to business owners nationwide, with a flexible, scalable franchise model that doesn’t require a physical office. The brand’s comprehensive training and ongoing support ensure franchisees are equipped to deliver modern financial solutions to small and medium-sized businesses.“We are thrilled to welcome Alejandra and Sandrine to the BooXkeeping family,” said CEO and Co-Founder&nbsp;<a href="https://www.linkedin.com/in/maxemma/">Max Emma</a>. “Their determination, professional experience, and passion for helping small businesses make them ideal partners for our brand. We know they will make a significant impact in San Diego.”ABOUT BOOXKEEPINGBooXkeeping is a bookkeeping franchise that combines professional expertise with genuine human connection to provide cutting-edge bookkeeping services for small and medium-sized businesses, franchisees, franchisors, CPA firms, and more. Founded by Max and Elena Emma, two entrepreneurial immigrants with in-depth experience in finance and accounting, the brand’s journey spans over 20 years. Today, with 14 franchise locations across the country and one corporate location, BooXkeeping has emerged as a unique player in the bookkeeping industry, emphasizing a human-driven approach and personalized service. To learn more, visit<a href="https://www.booxkeepingfranchise.com/">&nbsp;https://www.booxkeepingfranchise.com/</a>.

From Ice Cream to Income Streams: How Greg Cox Found His Sweet Spot with BooXkeeping

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BooXkeeping Welcomes Ryan Schwerdtfeger as Newest Franchisee in Wichita, Kansas

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<a href="https://www.linkedin.com/in/maxemma">Max Emma</a>, co-founder of&nbsp;<a href="https://www.booxkeepingfranchise.com/">BooXkeeping</a> and founder of&nbsp;<a href="https://www.mainentrance.co">Main Entrance Franchise Consulting</a>, was recently featured on the cover of The Inc Magazine’s special edition,&nbsp;<a href="https://theincmagazine.com/3d-flip-book/the-5-most-pioneering-business-leaders-to-follow-in-2025/">The 5 Most Pioneering Business Leaders to Follow in 2025</a>. The issue highlights visionary entrepreneurs who are reshaping industries, driving innovation and redefining leadership — and Emma’s story stood out as a leading example.The Inc Magazine’s profile traces Emma’s journey from immigrating to the United States from the former Soviet Union to becoming a nationally recognized franchisor and business leader. Emma has long focused on taking complicated work off the plates of small business owners. That focus, paired with his interest in helping them run more efficiently, is what led him to start&nbsp;<a href="https://1851franchise.com/booxkeeping/info">BooXkeeping</a> in 2014. What started as a bookkeeping solution tailored to underserved small businesses has grown into a national franchise system supporting more than 100 brands.The article emphasizes Emma’s leadership philosophy — “trust the process, but empower the people” — and credits his focus on consistency, strong systems, and relationship-building for BooXkeeping’s strong franchise momentum. It also highlights the brand’s structured training, cloud-based tools and internal audits that help franchisees maintain high-quality, reliable service while scaling.Emma notes that technology will continue to shape how bookkeeping gets done, but the personal side of the work still matters. Numbers can be automated, but conversations and advice can’t. BooXkeeping teaches franchisees how to use new tools while still keeping the client relationship at the center.Read the article&nbsp;<a href="https://theincmagazine.com/3d-flip-book/the-5-most-pioneering-business-leaders-to-follow-in-2025/">here</a>.&nbsp;To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/BooXkeeping.">https://1851franchise.com/BooXkeeping.</a>&nbsp;

Max Emma Featured on the Cover of The Inc Magazine

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LANSING, Mich.&nbsp;—&nbsp;<a href="https://www.booxkeepingfranchise.com/">BooXkeeping</a>, a leading franchise network providing remote bookkeeping services, announced a year of significant growth and operational achievements, positioning the brand for continued success in 2026.In 2025, BooXkeeping expanded to 14 franchise locations in nine states, more than doubling its franchise network.&nbsp;&nbsp;“We have momentum and proof of the concept,” said BooXkeeping Co-Founder and CEO&nbsp;<a href="https://www.linkedin.com/in/maxemma">Max Emma</a>. “Selling the first couple of franchises is the hardest part. But once you have successful franchisees that can share their stories, it makes a huge difference for any brand. That’s what happened with BooXkeeping. We now have seasoned franchisees who have been in the system for a while.”The franchise also further strengthened its operational infrastructure via the launch of BooxDesk 2.0, an upgraded internal support system that streamlines document signing, meeting scheduling, budgeting and prospect communication. The platform’s mobile-friendly apps have also helped deliver enhanced efficiency.BooXkeeping’s growth reflects a broader market shift, with remote bookkeeping services gaining greater acceptance among American businesses.&nbsp;“Before the lockdown in 2020, almost everybody wanted their bookkeeper in their city or office. Now, remote services are widely accepted and businesses trust the security,” Emma said. “We’ve also seen more new businesses starting in the U.S., all of which need bookkeeping. Many business advisors suggest owners focus on growing their businesses and outsource everything else. Well, BooXkeeping is a perfect example.”As BooXkeeping looks ahead to 2026, and further growth, the company is launching innovative new strategies to continue driving success for franchise owners. It is also coordinating a complete rebrand that incorporates modern technology and design while maintaining the company’s core values, with the rollout set to be complete by February 1.“Starting in 2026, we will offer options for new franchises to purchase BooXkeeping clients from day one, which will make them cash-flow positive immediately,” Emma said. “That’s a unique model. Not many franchises can do this and I believe it will take us to the next trajectory of growth.”In many ways, 2025 served as a turning point for BooXkeeping, laying the groundwork for steady, long-term growth. With new systems in place and a sharper focus on franchisee performance, the brand enters 2026 prepared to keep building on that momentum.ABOUT BOOXKEEPINGBooXkeeping is a bookkeeping franchise that combines professional expertise with genuine human connection to provide cutting-edge bookkeeping services for small and medium-sized businesses, franchisees, franchisors, CPA firms, and more. Founded by Max and Elena Emma, two entrepreneurial immigrants with in-depth experience in finance and accounting, the brand’s journey spans over 20 years. Today, with 16 franchise locations across the country and one corporate location, BooXkeeping has emerged as a unique player in the bookkeeping industry, emphasizing a human-driven approach and personalized service. To learn more, visit&nbsp;<a href="https://www.booxkeepingfranchise.com/">https://www.booxkeepingfranchise.com/</a>.

BooXkeeping Closes Out a Breakout Year With Major Wins and Momentum for 2026

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BooXkeeping Welcomes New Franchisees in San Diego, California

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