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A new <a href="http://www.dairyqueen.com/us-en/Company/Franchise-With-Us/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=bradenton-herald-local-dairy-queen-to-give-all-of-its-profits-to-charity-10864" target="_blank" rel="nofollow" target="_blank">DQ Grill &amp; Chill</a>&reg; location recently opened at 8307 State Road 64 in Bradenton, Florida.&nbsp;But this restaurant is going to do more than serve up a tasty menu of meals and treats. It will give all of its profits to Lakeview Associated Enterprises, an affiliate of Baptist Health Care&rsquo;s Pensacola-based Lakeview Center.

Run by local franchisee Tra Williams, who is also the COO of the Lakeview Center, the restaurant&#39;s profits help offset a dependence on government funding for mental illness, which the Lakeview Center supports.&nbsp;

&ldquo;The mission of helping people overcome life&rsquo;s challenges sounds ambiguous, but when you meet some of the people we serve you think, &lsquo;Gosh, you know I&rsquo;ve never been challenged in that way,&rsquo;&rdquo; Williams told the Bradenton Herald. &ldquo;I feel an obligation to help those who have and those who weren&rsquo;t afforded the blessings that you and I have.&rdquo;

The choice to work with Williams and Lakeview Center was a natural fit for the brand, Vice President of Franchise Sales and Development Mike Mettler told the Herald.&nbsp;

&ldquo;What&rsquo;s in it for <a href="http://dairyqueen.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=bradenton-herald-local-dairy-queen-to-give-all-of-its-profits-to-charity-10864" target="_blank" rel="nofollow" target="_blank">Dairy Queen</a>&reg; is working with a great group that&rsquo;s aligned with the same values as the company; of giving back like our work with the Children&rsquo;s Miracle Network,&rdquo; Mettler said.

<a href="http://www.bradenton.com/news/business/biz-columns-blogs/cravings-blog/article135233264.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=bradenton-herald-local-dairy-queen-to-give-all-of-its-profits-to-charity-10864" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the original article.

Bradenton Herald: Local Dairy Queen® to Give All of its Profits to Charity

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Franchisee Tra Williams is using her business to help Lakeview Associated Enterprises.

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