It’s no secret passionate franchisees are the cornerstone behind every growing brand. Tampa-based franchisor of The Brass Tap is no exception. After honing in on the rapidly growing craft beer industry in 2012, the brand set out to create an adaptive craft beer entertainment emporium with a down-to-earth, neighborhood vibe – attracting fanatic operators with knowledge of the segment to drive its success.
The concept has since evolved to a prosperous 47 units and aims to have over 50 locations open by the end of 2017. Understanding multi-unit development is the fastest and least expensive option to reach this goal, the brand is honing in on multi-unit operators to promote growth in new markets.
“At a time where many guests look for more than food, our concept has matured to offer unique cocktails and craft beer pairings with an entertaining social atmosphere," said Chief Development Officer of The Brass Tap Jean Baudrand. “We’re looking for candidates to join our growing franchise to support this vision, and look forward to the bright future ahead as we enter new markets nationwide.”
As part of the brand’s growth strategy for new prospective multi-unit franchisees, those who enter into an Area Development Agreement are responsible for a fee of $37,500 for their first location, $25,000 for a second, $15,000 for a third, $5,000 for a fourth with the fifth location requiring no fee. Only half of the payment is required upfront when signing these agreements, and the second half is due at the signing of the lease. The brand currently has five Area Development Agreements and aims to increase that number to well over 20 within the next three to five years.
“We look for our multi-unit franchisees to have proper resources to accompany their operation and development experience,” said Baudrand. “We also look for representatives to have previously managed a business with long-term results, helping to further align with the franchisor and offer dependability.”
Among the brand’s veteran multi-unit owners is franchisee Vik Patel, who opened his first Brass Tap in Tampa in 2014 and has expanded with eight locations in Florida, the Carolina's and Alabama.
Patel said, “We saw such huge success growing our other brands in similar markets across Alabama and Florida, and decided to add The Brass Tap to our portfolio. We are currently celebrating opening of our tenth location, and with another now in development, our passion for the franchise industry is stronger than ever.”
Looking ahead, brand valuators and multi-unit operators like Patel will continue to fuel The Brass Tap’s growth in key development markets like California, Texas, Pennsylvania, Ohio and the Carolina’s.
“Multi-unit owners have a knack for focusing on quality execution, innovation and often provide constructive feedback,” notes Baudrand. “They do not mind challenging our team and are consistently engaged. We are ready to welcome more of these visionaries at The Brass Tap.”
The Brass Tap is a Tampa, Florida-based craft beer bar and entertainment venue known for its extensive brew offerings, specialty cocktails and premium wines that pair perfectly with a select menu of tasty food. Every location provides space for social entertainment, with a unique vibe created through live music, trivia, sports, exclusive beer tastings and tap takeovers. The Brass Tap offers Franchise opportunities to selected owners to continue to grow its family of almost 50 bars in 22 states. For more information visit: thebrasstapfranchise.com