High-end bar fare, live music and trivia nights and arcade games are all a part of what makes The Brass Tap a wildly popular hangout destination. Of course, the ample selection of hundreds of craft beers doesn’t hurt the atmosphere, either. As The Brass Tap continues on its trajectory toward nationwide growth, its sights are set on one beer-crazed state in particular for expansion: California. After signing a five-unit deal in Modesto last year, The Brass Tap is continuing to grow its presence in the state with the recent signing of a franchise deal in Fresno.
With the craft beer scene in the Golden State far outpacing the rest of the country, The Brass Tap and California’s numerous local beer options are a perfect match.
“California is the craft beer capital of the world,” said VP of Franchise Development Jamie Cecil. “With upwards of 800 breweries and more cropping up every single day, there’s no better environment for our brand. It’s clear people in the state have a passion for craft beer, which is a huge part of why we’re seeing so much interest in the state.”
Craft breweries go hand in hand with California, so it’s clear the market calls for a central destination in which customers can enjoy a cold one.
Currently, The Brass Tap has two locations in California, in the northern cities of Rocklin and Vacaville. The brand plans to further capitalize on the state’s booming craft beer scene by bringing a broader regional offering a little further South to the people of Fresno with its newest deal.
Robbie Hundal, a California native, will own and operate the new location. His love for craft beer and desire to control his own destiny led him to get into business for himself with The Brass Tap. Hundal is currently exploring real estate options.
“We’re so excited to help Robbie fulfill his dream of entrepreneurship,” Cecil said.
As The Brass Tap kicks off its accelerated expansion initiative in 2019, the brand has begun its search for beer-loving entrepreneurs in California to forge partnerships with. One of the brand’s most compelling selling points for prospective franchise candidates is ease of operations, Cecil explained. The Brass Tap’s model is attractive to franchisees because it doesn't require a large labor pool and its menu isn’t complex.
“The Brass Tap gives people looking to open a bar a pathway to sustained success,” Cecil continued. “Through our proven business model, franchisees gain access to unparalleled support and the chance to grow a lucrative business that consistently delivers good times.”
As far as The Brass Tap’s potential for growth in California is concerned, Cecil said the sky’s the limit.
“In Fresno alone, we have room for three to five locations,” he said. “The entire state has the market capacity for hundreds of locations. We’re getting a lot of interest from candidates all across the board; there’s potential everywhere, which is great. We plan to follow these interested and enthusiastic leads into new markets across the state.”
To continue growing its national footprint, The Brass Tap is seeking viable franchise candidates throughout the state of California. The investment range for a Brass Tap franchise is $791,967 to $1,327,475, including a $37,500 initial franchise fee. For more information, visit https://thebrasstapfranchise.com/.