The Brass Tap franchisees can start their business feeling supported from the get-go. Parent company FSC Franchise Co. has designed a support system that makes business easier for owners and that continues as they grow. 

“We find The Brass Tap support to be exceptionally responsive and professional,” said franchisee Josephine Snavely, who operates two locations with her husband, Michael. “We have direct access to the regional director who always answers our calls or messages promptly, no matter the time of day. We’ve never experienced any frustration due to unanswered questions or issues. Support from all team members, from the front office to IT, has been outstanding and our satisfaction remains high. Coming into the franchising business without any experience, The Brass Tap has been a wonderful partner and support system.”

Owners are given proven systems and a team that helps them stay on track, especially in the early stages.

Centralized Financial and Operational Synergies

The Brass Tap franchisees benefit from the collective buying power of the FSC portfolio, which has generated $1.5 million in purchasing synergies through shared resources such as food costs and vendor partnerships. Being part of a portfolio brand also comes with operational benefits since FSC operates corporate stores as a testing ground for innovation, reducing risk for franchisees. 

“Being part of FSC Franchise Co. has helped streamline our day-to-day operations by providing structured systems and clear guidance,” Josephine said. “Structured systems mainly consist of the kitchen recipes, build charts, par levels and other such items so we don’t have to reinvent the wheel. The resources and ongoing support have enabled us to improve efficiency and adapt quickly to business challenges, ultimately enhancing our overall performance. We feel confident knowing there’s a dedicated team backing us up, which allows us to focus more on growth.”

The franchise also uses a scalable tech stack built to be consistent and easy to use. Systems like Toast and Punchh are already in place, so franchisees are not piecing together different tools for loyalty programs and sales. 

“Toast allows servers and bartenders to quickly enter orders, which are sent directly to the kitchen from tableside,” Josephine said. “This efficient process gives staff more time to engage with guests, fostering a welcoming atmosphere that encourages repeat visits. Toast also enables guests to pay conveniently at their table using the Toast handheld devices that servers use.”

Expert Real Estate and Buildout Guidance

Franchisees are heavily supported in real estate and buildout. FSC leverages advanced real estate tools that provide a nationwide view of commercial properties, including current availability, upcoming listings and competitive rental rates. This helps FSC quickly identify good locations for franchise owners. The team then pairs this national data with a network of local brokers in major metros to bring in on-the-ground insight and validate site decisions.

“They are very good at letting us know the things to consider about the space or the type of traffic we’ll get in the area,” Josephine said. 

FSC also uses a site forecasting model that analyzes credit card spending, cell phone tracking and demographic data to understand consumer behavior around a location. They compare this data against their top-performing The Brass Tap locations to identify similar high-potential sites. 

Unified Sales, Marketing and Training Support

Behind the scenes, FSC runs a centralized sales and marketing effort across all of its brands. That helps create efficiencies in advertising and gives franchisees more visibility without having to manage it all themselves.

Franchisees also undergo structured training and onboarding before opening, and that support does not end once the doors open. The goal is to make sure owners feel comfortable running the business and improving it over time.

“Training and onboarding were really helpful and interesting, and looking back, launching our first location in 2023 was a great experience that made opening the next one even easier,” Josephine said. “We learned a lot along the way, but nothing was too tough or discouraging. And FSC was with us all the way.”

Another important detail is how FSC measures its own team. The sales group is not just focused on signing deals but their incentives are tied to how well franchisees perform over time, including key milestones after opening. 

A Clear Path to Grow

FSC offers multi-unit and even multi-brand development paths, along with guidance on how to grow at the right pace. Instead of thinking about just one location, franchisees can see how the business could grow into something bigger, with a team behind them that already has experience doing it.

“We are multi-unit owners,” Josephine said. “They’ve been there to support us with their business knowledge and our grit to go all the way. What we love about FSC is they’re not pushy and drilling us to open the next one. We thought it would be a go, go, go situation after the first one was opened. But they’re riding the wave with us to make sure we pick the right location and are successful.” 

Built for Long-Term Success

The Brass Tap’s support system is designed to do one thing well: help franchisees run better businesses. That shows up in small and big ways every day, whether it is having answers when something comes up or knowing there is a system in place that works. 

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/brasstap/info.