The Brass Tap

<a href="https://www.facebook.com/BTKatyRichmond/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-great-franchisees-chris-and-kurlay-christensen-the-brass-tap-texas-2718808" target="_blank" rel="nofollow">Chris and Kuralay Christensen</a>, new franchisees of&nbsp;<a href="https://thebrasstapfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-great-franchisees-chris-and-kurlay-christensen-the-brass-tap-texas-2718808" target="_blank" rel="nofollow">The Brass Tap</a>, a 50-plus-unit craft beer bar and grill franchise, had been exploring the idea of franchising since 2014. The couple had always dreamed of starting their own business, but according to Chris, they never really had the push to do it.The pandemic provided that push.Chris, who had been in the oil and gas industry in Texas since 1991, was laid off in the summer of 2020 amid COVID cutdowns, and he took that as an opportunity to dive into franchising. After identifying <a href="https://1851franchise.com/brasstap">The Brass Tap</a> as the right opportunity for the craft beer-loving couple, they signed on to open the brand's second location in the Greater Houston metropolitan area, which will open this summer.Chris spoke to 1851 Franchise about his and his wife's journey, and how they knew The Brass Tap was the opportunity they'd been waiting for.1851 Franchise:&nbsp;What did you do before franchising?Chris Christensen:&nbsp;I spent my entire career in the oil and gas industry. I started straight after graduate school back in 1991. I was put on furlough when COVID restrictions started in March 2020 and then was laid off three months later.&nbsp; My wife, Kuralay, was director of nursing at a home healthcare provider, but she recently quit her job to attend The Brass Tap franchise training with me in March and April.&nbsp; We will be co-managers of our new location when it opens this summer.&nbsp;1851: How long from the first time you learned about franchising until you inquired on the franchisor’s website?Christensen:&nbsp;Six years.I had been looking into franchising since 2014, when the most recent down cycle in the oil and gas industry started. I survived multiple layoffs during the down-cycle, until the pandemic hit. My wife and I always dreamed of starting our own business but never really had the push to do it. I found<a href="https://1851franchise.com/brasstap"> The Brass Tap</a>. and it just seemed like a good fit for us. We wanted to do something interesting for us that also made people happy.&nbsp; We love the craft beer scene, and beer makes everyone happy.&nbsp; The Brass Tap was a good fit, we made initial contact with the franchisor in 2020, and we signed a franchise agreement with them in February 2021.1851: How did you perform your research/due diligence?Christensen:&nbsp;I bought a book called “The Franchise MBA,” and it gave me a good overview of the whole franchising process. I also used&nbsp;<a href="https://www.entrepreneur.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-great-franchisees-chris-and-kurlay-christensen-the-brass-tap-texas-2718808" target="_blank" rel="nofollow">Entrepreneur</a> to research brands, and that’s where The Brass Tap first caught my attention.&nbsp;We scheduled visits with multiple franchises in the Dallas area and interviewed them as part of due diligence. We also used an attorney and accountant that specialize in franchises as part of our due diligence.1851: What made you say yes to&nbsp;The Brass Tap?&nbsp;Christensen:&nbsp; We selected The Brass Tap for the following reasons:<ul><li>We love the craft beer scene, so The Brass Tap was aligned with guidance to “pick something you are interested in” when shopping for a franchise.</li><li>Positive experiences during our visits to existing franchises, prior to contacting the franchisor.</li><li>Capital requirements were within the limits we had available to invest.</li><li>The franchisor was willing to accept first-time franchisees (not the case with many franchises).</li><li>Positive feedback from existing franchisees during due diligence.</li><li>Positive feedback from an attorney on franchise agreement terms and an accountant on project economics.</li></ul> 1851: What do the next steps look like before your big opening?Christensen:&nbsp;We just returned from four weeks of franchisee training in Florida, which&nbsp;covered every aspect of running the business from top to bottom.&nbsp;We are currently focused on managing construction and pre-opening marketing activities. After we pass post-construction inspections and hire staff, the franchisor will bring in a whole team of trainers the week before we open, to train our staff.&nbsp; This training team will stay during our first week open to make sure things are running smoothly before they leave.1851: What could have scared you away?&nbsp;Christensen:&nbsp;While The Brass Tap is a relatively new franchise concept, we didn’t let that scare us. I am confident we have a good location, and we’ve been able to stick to our budget so far without significant cost overruns — something I consider to be the main fear for any first-time business owner. Franchises, in general, have a much lower rate of failure than opening a business on your own. With franchising, you’re buying a business model that has proven successful, and the company has already learned what works and what doesn’t work.&nbsp;What makes you stand out as a unique business owner in the local community?Christensen:&nbsp;I think what makes us stand out is that we just want to create a little more happiness in our community. To open our first business at this point in our lives, when we could have chosen to continue our previous careers or pursued early retirement, shows that we’re really in this for the right reasons. Having an opportunity to do things differently, bring joy to the community and live out our dreams is such an exciting feeling.&nbsp;What do you hope to achieve with your business? Plans for growth?&nbsp;Christensen:&nbsp;We signed an area development agreement, so if we’re successful with the first store, we have the option to open four more. In 10 years, we want to have five locations open. After we open our first store, we’ll be developing future managers that can help us in our goals to expand. We want to hire a group of employees that we trust and that want to succeed in the business. Right now, the Houston area is growing rapidly, and it would be great to expand our business with it. We’re trying to create a fun environment that will become a go-to local hangout place.What is the one thing about your story that you want us to know?Christensen:&nbsp;Don’t underestimate yourself and don’t be afraid to stretch yourself and learn. Especially with age, people tend to get comfortable, and I would just say don’t be afraid to grow and learn. We are excited to learn all the new skills required to run our first business. Just being brave enough to chase your dream is something I’m proud of us for doing. We thought about it for such a long time, and I wish I wouldn’t have waited so long. Find a way to come up with the courage to do it now instead of waiting.To learn more about The Brass Tap, visit&nbsp;<a href="https://1851franchise.com/brasstap/info">1851 Franchise.</a>ABOUT FSC:FSC Franchise Co. is the industry-leading franchisor behind Beef ‘O’ Brady’s and The Brass Tap, with over 180 locations across the United States. Beef ‘O’ Brady’s, with 143 locations in 21 states, is a family sports pub concept that provides the perfect atmosphere for friends and families to watch the game and grab a bite. The Brass Tap, a craft beer bar and entertainment venue with 40 current locations in 16 states, is known for extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables.&nbsp;ABOUT THE BRASS TAPThe Brass Tap is a Tampa-based craft beer bar and entertainment venue known for its extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. Every location provides a unique space for social gatherings and entertainment, with an unparalleled atmosphere created through live music, trivia, sports, exclusive beer tastings and tap takeovers. For more than 10 years, The Brass Tap has offered franchise opportunities to qualified operators, continuing to grow its family of nearly 50 bars in 16 states. For more information, visit<a href="http://thebrasstapfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-great-franchisees-chris-and-kurlay-christensen-the-brass-tap-texas-2718808" target="_blank" rel="nofollow">&nbsp;http://thebrasstapfranchise.com/.</a>

The Great Franchisees: Chris and Kurlay Christensen, The Brass Tap, Texas

1851 Franchise

After 30 years in the oil and gas industry, a Texas couple finds out what’s 'on tap' in Texas.



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In an era when consumers are craving connection more and more, the essential “third place” outside of home and work is becoming increasingly important. While the traditional bar fills this gap in some markets, the modern consumer is looking for something more than a neon sign and a few standard pours.&nbsp;<a href="https://thebrasstapfranchise.com/">The Brass Tap</a>, the 50-plus-unit American tavern franchise, addresses the evolving demand perfectly.With a rotating selection of craft beers, creative cocktails, curated wines, elevated tavern fare and a community-first philosophy,&nbsp;<a href="https://1851franchise.com/brasstap/info">The Brass Tap</a> has positioned itself as a key player in the booming upscale bar &amp; grill segment.“We’ve created an environment in The Brass Tap where the food and beverage program is the star, but the hospitality is another key aspect,” said&nbsp;<a href="https://www.linkedin.com/in/chris-elliott-7365a6b">Chris Elliott</a>, CEO. “Today’s consumer wants more than just a drink or a meal. They want an experience that feels tailored to both their tastes and their community. With 45-plus taps that rotate consistently, guests have a reason to keep coming back to see what’s new.”<h2>Filling the Gap Between Local Dive and Overpriced</h2>Currently, many diners are caught between two extremes: an unrefined dive bar and an overly formal, white tablecloth restaurant. The Brass Tap occupies a sweet spot in between the two, offering a high-quality menu and a relaxed “neighborhood hangout” atmosphere.&nbsp; The Brass Tap is the local bar &amp; grill where something good is always going on.As the hospitality industry shifts toward eatertainment and specialized menus, The Brass Tap caters to foodie culture and craft beer aficionados alike.&nbsp;With 45-plus craft beers on rotation and a extensive lineup of creative cocktails at Brass Tap locations, the brand serves as a destination for discovery. In a market where consumers are increasingly curious about the stories behind their food and beverages and where they’re sourced, a neighborhood tavern with local favorites and a uniquely culinary menu is a clear standout.<h2>A Curated Journey Through 45+ Rotating Taps</h2>One of The Brass Tap’s key differentiators is its thoughtful approach to beer. Rather than offering a static menu of a few generic brands, every Brass Tap location has an expansive rotating selection of craft beers, including national gems and local favorites.For The Brass Tap, this represents a focus on curation, not just an emphasis on quantity. Each location works to ensure local breweries are represented to give a taste of the neighborhood, along with rare finds from across the globe. This localized approach further backs The Brass Tap’s reputation as a unique, independent bar rather than a cookie-cutter concept.“The craft beer movement represents a clear shift in consumer behavior,” Elliott said. “Guests enjoy the exploration aspect of trying new craft beers, and they love being able to come in seeking a familiar option and leave having discovered a local favorite they previously didn’t know existed.”<h2>An Elevated Menu in a Connection-Driven Space</h2>In many cases, the creative beverage lineup is the initial draw to The Brass Tap, but the elevated menu and welcoming atmosphere keep people around. By moving beyond the fried food approach to bar menus, offering a menu with things like an Asian BBQ chicken sandwich, fish tacos and crispy brussels sprouts, The Brass Tap appeals to a broader customer base and provides an elevated dining experience that can’t be found at traditional bars.The culinary aspect of the brand is paired with a robust schedule of events like live music, trivia, and game nights that draw guests in for true experiences at their local Brass Taps.“Each local Brass Tap is the heart of the neighborhood it serves,” Elliott said. “People are hungry for real-world connection, and we provide the space and opportunity for this.”<h2>Building for the Future</h2>With over 50 Brass Tap locations and another 50-plus in development, the brand is rapidly expanding its presence while maintaining the welcoming atmosphere that creates the brand’s local soul. The vision remains clear: to easy-going neighbors looking to have a drink, a bite, and a good time, The Brass Tap is the bar &amp; grill with local vibes, where something good is always going on.&nbsp;“As we grow, we remain committed to finding partners who are passionate about hospitality and want to be a staple in their communities,” Elliott said. “Our vision is to continue scaling while maintaining the local feel that makes The Brass Tap special.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/brasstap/info">https://1851franchise.com/brasstap/info.</a>&nbsp;

The growing American tavern franchise fills a void in the market with an elevated culinary and beverage experience and an accessible, community-focused atmosphere.

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With a hand-crafted beverage program, elevated menu and welcoming neighborhood bar atmosphere,&nbsp;<a href="https://thebrasstapfranchise.com/">The Brass Tap</a>, the 50-plus-unit American tavern franchise, has carved out a powerful niche in the larger food and beverage space. With smart buildout models and top-performing locations exceeding average unit volumes of $2.3 million, the model serves as a platform for savvy investors looking to bring a fresh, community-focused concept to their markets.“<a href="https://1851franchise.com/brasstap/info">The Brass Tap</a> is a one-of-a-kind model that offers a new take on the traditional bar or restaurant concept,” said CEO&nbsp;<a href="https://www.linkedin.com/in/chris-elliott-7365a6b">Chris Elliott</a>. “By combining a diverse range of beers, cocktails, and wines, with a menu that goes beyond the fried bar food most people have come to know, and a truly welcoming atmosphere, The Brass Tap is a franchise opportunity that will fill a very real gap in the communities it enters. This, combined with the strategic backing of&nbsp;<a href="https://www.fscfranchiseco.com/">FSC Franchise Co.</a>, makes The Brass Tap a top investment option.”<h2>An Evolving, Industry-Leading Brand</h2>Founded in Wesley Chapel, Florida, in 2008, The Brass Tap started with a vision for the “Ultimate Beer Bar.” The craft beer industry was taking off, and there was a growing demand. Focusing specifically on beer differentiated The Brass Tap among consumers.&nbsp;However, as the market has shifted, The Brass Tap has, too. Driven by consumer data, the brand added full kitchens to every location, and average unit volumes increased dramatically. The Brass Tap was more aligned with the “neighborhood bar and grill” model, welcoming a wider range of guests and encouraging them to stay longer — and spend more. By thinking bigger than the beer bar model, The Brass Tap turned a quick drink into a full-service dining experience.The Brass Tap’s ongoing evolution has also included a strategic look at the beverage program. Craft beer is still a big part of the brand, but the incorporation of domestic beers, hand-crafted cocktails, and fan-friendly wines broadens the customer base and ensures no guest is left out.&nbsp; Today, The Brass Tap is the neighborhood bar &amp; grill where something good is always going on.&nbsp; Locally owned and locally loved since 2008, it’s the lively place to find an impressive selection of domestic and craft beers, handmade cocktails, and curated wines, paired alongside a creative menu of elevated tavern fare.&nbsp; With sports on wall-to-wall large screen TVs, and plenty of room for all your friends, family, and neighbors to gather in a casual and comfortable space, The Brass Tap has become a destination for anything from first dates to a group of fans watching a big game.“Historically, we’ve been married to craft beers, but by taking a step back, we’ve been able to pivot and appeal to anyone who drinks beer — and those who don’t,” Elliott said. “Now, we have more domestic and imported beers, as well as things like margaritas and sangria. That’s done really well for us. Our continued evolution has brought significant operational improvements and menu upgrades that attract a much broader customer base and yield a better guest experience each time.”<h2>Real Estate Expertise and Flexibility</h2>The Brass Tap’s unique offerings position it well to fit in a range of markets, and a smart design and buildout process only compounds these perks. The brand focuses on high-visibility locations, typically ranging from 3,200 to 3,600 square feet, which is more efficient than traditional casual dining chains.&nbsp;This smaller footprint allows franchisees more flexibility in their site selection and lets them cast a wider net as they work to identify spots where The Brass Tap will truly thrive. Still, they’re not doing it alone. Each franchisee receives personalized support from the franchisor, including deep demographic analysis to identify trade areas that are already primed for the elevated social environment The Brass Tap offers.By keeping square footage lower and incorporating a patio space, The Brass Tap maximizes revenue-generating space while keeping overhead costs more manageable for the franchisee. This provides real estate flexibility that positions The Brass Tap to thrive in secondary and tertiary markets where the economics may not make sense for a larger, more expensive model.<h2>Franchisee Support Backed by FSC Franchise Co.</h2>Investing in The Brass Tap is more than just buying a restaurant. In addition to becoming a part of The Brass Tap franchise system, owners become a part of the larger FSC Franchise Co. family, a multi-brand powerhouse that includes Beef ‘O’ Brady’s Family Sports Pub and Newk’s Eatery. This corporate backing provides additional economies of scale and a level of sophistication and infrastructure that is hard to find in the craft beer space. With FSC, franchisees have access to an established supply chain, marketing expertise and a smart tech stack that drives operational simplicity.From the time the franchise agreement is signed throughout the lifetime of the business, Brass Tap owners have a support system behind them. New franchisees attend a comprehensive training program, receive site selection and grand opening support, and, once launched, participate in ongoing business coaching surrounding things like growing sales, unit-level economics, and menu updates.“The platform model has been a major advantage for us,” Elliott said. “By bringing concepts together under the FSC umbrella, we find incredible economies of scale and shared best practices. Whether it’s combining development functions or tech stacks, our leadership team is focused entirely on franchisee success and providing the tools they need to build thriving businesses.”<h2>The Ideal Brass Tap Franchisee Candidate</h2>As The Brass Tap grows, it is looking to partner with franchisees who are aligned with the brand’s purpose and vision. While the model can work for multi-unit owners, the most successful Brass Tap owners are those who are “The Mayors of the Market” — the community-driven leaders who enjoy the social and service aspects of the business. More than just a name, The Brass Tap is about creating a safe, vibrant space where neighbors gather to connect and celebrate.“The best way to stay relevant is to listen to what customers want, then deliver it with excellence,” Elliott said. “We want partners who are passionate about this mission. The ‘Mayors of the Market,’ who enjoy community engagement and have the grit to work the business, are the ones who truly thrive with The Brass Tap.”With protected territories and a relatively modest investment compared to other full-service bar concepts, The Brass Tap is an ideal vehicle for hospitality-driven entrepreneurs seeking long-term growth. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/brasstap/info">https://1851franchise.com/brasstap/info</a>.&nbsp;

While the food and beverage market remains volatile for many brands, the American tavern franchise leverages an upscale beverage program and elevated menu in an economically savvy model.

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The Great Franchisees: Chris and Kurlay Christensen, The Brass Tap, Texas

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