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Breakfast Served at the Touch of a Button

Breakfast Served at the Touch of a Button

There are so many things changing in today’s world. We are living in a world where everything has the capability to be within our reach at the touch of a button. We want all information now without having to wait for it. We want items available to us as soon as possible, but we expect the same qu.....

There are so many things changing in today’s world. We are living in a world where everything has the capability to be within our reach at the touch of a button. We want all information now without having to wait for it. We want items available to us as soon as possible, but we expect the same quality as if it were being constructed by hand. Is this possible?  Sure.  Technology has made this achievable. Look at our everyday experiences, technology plays an active role in all of them. With the click of a mouse you can know where and what a majority of your friends are doing. We can chat with friends and family while downloading a full album on iTunes. We can even find the closest gelato shop that carries pistachio as a flavor. So how can a restaurant apply technology into their everyday operations to better the dining experience without losing rapport with its customers? Toast Café has implemented a system to take customer orders with an iPad to ensure improved wait times and accuracy at their Tega Cay, South Carolina and Ballantyne, North Carolina locations. Instead of writing multiple orders down via pen and paper and a server walking it back to the kitchen, the brand’s new process automatically sends the order directly to the kitchen. Shaving off 2-3 minutes on delivery time may not seem like a lot, but this time saver has resulted in the ability for Toast Café to turn tables quickly, which ultimately results in more customers. Seeing the success of the technology at the Tega Cay and Ballantyne locations, Toast Café CEO and Co-Founder Robert Maynard is ready to share this new way of ordering to all corporate and franchised locations. “The new technology is a win-win for everyone,” said Maynard. “It ensures our orders are always correct and prepared per our customer’s request, and meals come out just a bit quicker to better their experience.” Whether it be ordering via iPad or finding the closest gelato shop with the widest variety of flavors, there is no doubt that the way in which we operate in our businesses and personal lives will continually evolve alongside technological advancements. What will businesses be flocking to adopt next to improve their service?

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.